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Brain Storming: Making the impossible possible

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Title: Brain Storming: Making the impossible possible


1
Brain Storming Making the impossible possible
Presentation by David Young
2
What will be covered
  • Definition of Brainstorming
  • Different types of Brain Storming
  • Ways to create effective Brainstorming
  • How Brainstorming can be used in your company

3
What will be covered cont.
  • Brainstorming in Real World applications
  • Brainstorming exercise
  • Summary
  • Bibliography

4
What is Brain Storming
  • A sudden clever Plan or idea, violent disturbance
    of the mind (http//www.yourdictionary.com/ahd/b/b
    0449500.html)

5
How can Brainstorming help your organization
  • Bring out new ideas
  • Help to create synergism
  • Encourage possibility thinking

6
How Brainstorming can be used in your company.
  • Executive buy in
  • Eliminate bias by creating a diversified groups

7
Types of Brainstorming
  • Individual
  • Dont have to worry about any one else's opinion
  • Group
  • Builds team unity
  • Helps to create thinking outside the box

8
Ways to create effective Brainstorming
  • Present issue and outline ground rules
  • Creates more effective use of time
  • Allows individuals in the group to start thinking
    about the real issue
  • (Smith, Kerri Page 1)

9
Ways to create effective Brainstorming cont
  • Four Rules of Brainstorming
  • Stress quantity over quality
  • Freewheeling should be encouraged
  • Suspend judgment
  • Ignore seniority
  • Brainstorming (Organizational Behavior, Fifth
    Edition, by Robert Kreitner and Angelo Kiniki, pp
    361-362)

10
Ways to create effective Brainstorming cont.
  • Reward group for coming up with solution or new
    idea
  • Money talks
  • Time off
  • Make it an experience

11
Ways to create effective Brainstorming cont.
  • Create an effective atmosphere
  • Leave work premises
  • Take routine away from the situation

12
Importance of Brainstorming
  • Increases ability to figure out different ways
    which to cure a problem
  • Allows opportunity for synergism within a company

13
A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE
  • Issues Detroit News was working on
  • 1995 newspaper strike
  • afternoon home-delivery cycle in a competitive
    market
  • really hadn't been able to fully capitalize on
    our ability to sell single-copy newspapers in the
    morning
  • (Silverman, Mark)

14
A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont
  • Detroit News developes 3 groups to come up with
    solutions
  • Marketing
  • Circulation
  • Community groups

15
A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont
  • Came up with some goals to help take care of the
    issues
  • First focus on a.m. single-copy readership.
  • Second, we needed to better cover the places
    where two-thirds of our readers and potential
    readers lived the suburbs.
  • Third, we needed to increase readership among
    women, especially younger women.

16
Brainstorming Exercise
  • Exercises to choose from
  • Group Brainstorming
  • Nominal Group Technique
  • Brain writing Technique
  • Utah State University, masters program

17
Group Brainstorming
  • Evaluation of ideas not permitted
  • Encourage wild ideas
  • Quantity of ideas preferred over quality
  • Build on ideas of others

18
Nominal Group technique
  • Divide assembled groups into smaller groups 5-6
  • Present open ended question
  • Each person brainstorm independently (Sample, A.
    John)

19
Nominal Group technique Alternative Cont.
  • Share each others ideas in round robin fashion
    (no criticism)
  • Evaluate each idea individually and vote
    (anonymously)
  • Share votes with group
  • Groups present solution to ideas (Sample, A
    John)

20
Brain Writing Technique
  • Ideas generated in silent group and record on
    paper
  • Pass ideas to the left
  • Take ideas receive and try to build on them (MHHR
    6650 Utah State)

21
Brain writing technique cont.
  • Pass ideas to the left
  • Continue until your original sheet returns to you
  • Build final List of ideas based on
    experience(MHHR 6650 Utah State)

22
Summary
  • Brain Storming is effective when done right
  • Can help to create unity
  • Helps to take routine away from the office
  • New ideas get generated for possible solutions

23
Bibliography
  • Robert Kreitner and Angelo Kiniki Brainstorming
    Organizational Behavior, Fifth Edition, New York
    2001 by, pp 361-362)
  • Wilson, Brad. April 21, 2003 P.H.R Young and
    Young of Idaho, Inc. http//www.isixsigma.com/libr
    ary/content/c010401a.asp Smith, Kerri, pg 1.
  • MHR 6650 Team and Interpersonal Effectiveness.
    Utah State University Masters Program , 2003.
  • http//www.gannett.com/go/newswatch/99/july/nw0723
    -1.htm Mark Silverman, Publisher and Editor, and
    Jennifer Carroll, Managing Editor, The Detroit
    News

24
Bibliography Cont.
  • Sample John A. Executive DirectorProfessional
    Development SpecialistTallahassee, Florida.
    Journal of Extension March 1984 Volume 22
    Number 2 . http //www. joe.org/joe/1984march/iw2.
    html
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