Title: Brain Storming: Making the impossible possible
1Brain Storming Making the impossible possible
Presentation by David Young
2What will be covered
- Definition of Brainstorming
- Different types of Brain Storming
- Ways to create effective Brainstorming
- How Brainstorming can be used in your company
3What will be covered cont.
- Brainstorming in Real World applications
- Brainstorming exercise
- Summary
- Bibliography
4What is Brain Storming
- A sudden clever Plan or idea, violent disturbance
of the mind (http//www.yourdictionary.com/ahd/b/b
0449500.html)
5How can Brainstorming help your organization
- Bring out new ideas
- Help to create synergism
- Encourage possibility thinking
6How Brainstorming can be used in your company.
- Executive buy in
- Eliminate bias by creating a diversified groups
7Types of Brainstorming
- Individual
- Dont have to worry about any one else's opinion
- Group
- Builds team unity
- Helps to create thinking outside the box
8Ways to create effective Brainstorming
- Present issue and outline ground rules
- Creates more effective use of time
- Allows individuals in the group to start thinking
about the real issue - (Smith, Kerri Page 1)
9Ways to create effective Brainstorming cont
- Four Rules of Brainstorming
- Stress quantity over quality
- Freewheeling should be encouraged
- Suspend judgment
- Ignore seniority
- Brainstorming (Organizational Behavior, Fifth
Edition, by Robert Kreitner and Angelo Kiniki, pp
361-362)
10Ways to create effective Brainstorming cont.
- Reward group for coming up with solution or new
idea - Money talks
- Time off
- Make it an experience
11Ways to create effective Brainstorming cont.
- Create an effective atmosphere
- Leave work premises
- Take routine away from the situation
12Importance of Brainstorming
- Increases ability to figure out different ways
which to cure a problem - Allows opportunity for synergism within a company
13A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE
- Issues Detroit News was working on
- 1995 newspaper strike
- afternoon home-delivery cycle in a competitive
market - really hadn't been able to fully capitalize on
our ability to sell single-copy newspapers in the
morning - (Silverman, Mark)
14A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont
- Detroit News developes 3 groups to come up with
solutions - Marketing
- Circulation
- Community groups
15A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont
- Came up with some goals to help take care of the
issues - First focus on a.m. single-copy readership.
- Second, we needed to better cover the places
where two-thirds of our readers and potential
readers lived the suburbs. - Third, we needed to increase readership among
women, especially younger women.
16Brainstorming Exercise
- Exercises to choose from
- Group Brainstorming
- Nominal Group Technique
- Brain writing Technique
- Utah State University, masters program
17Group Brainstorming
- Evaluation of ideas not permitted
- Encourage wild ideas
- Quantity of ideas preferred over quality
- Build on ideas of others
18Nominal Group technique
- Divide assembled groups into smaller groups 5-6
- Present open ended question
- Each person brainstorm independently (Sample, A.
John)
19Nominal Group technique Alternative Cont.
- Share each others ideas in round robin fashion
(no criticism) - Evaluate each idea individually and vote
(anonymously) - Share votes with group
- Groups present solution to ideas (Sample, A
John)
20Brain Writing Technique
- Ideas generated in silent group and record on
paper - Pass ideas to the left
- Take ideas receive and try to build on them (MHHR
6650 Utah State)
21Brain writing technique cont.
- Pass ideas to the left
- Continue until your original sheet returns to you
- Build final List of ideas based on
experience(MHHR 6650 Utah State)
22Summary
- Brain Storming is effective when done right
- Can help to create unity
- Helps to take routine away from the office
- New ideas get generated for possible solutions
23Bibliography
- Robert Kreitner and Angelo Kiniki Brainstorming
Organizational Behavior, Fifth Edition, New York
2001 by, pp 361-362) - Wilson, Brad. April 21, 2003 P.H.R Young and
Young of Idaho, Inc. http//www.isixsigma.com/libr
ary/content/c010401a.asp Smith, Kerri, pg 1. - MHR 6650 Team and Interpersonal Effectiveness.
Utah State University Masters Program , 2003. - http//www.gannett.com/go/newswatch/99/july/nw0723
-1.htm Mark Silverman, Publisher and Editor, and
Jennifer Carroll, Managing Editor, The Detroit
News
24Bibliography Cont.
- Sample John A. Executive DirectorProfessional
Development SpecialistTallahassee, Florida.
Journal of Extension March 1984 Volume 22
Number 2 . http //www. joe.org/joe/1984march/iw2.
html