Brain Storming: Making the impossible possible

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Brain Storming Making the impossible possible
Presentation by Dr. Alok
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What will be covered

• Definition of Brainstorming
• Different types of Brain Storming
• Ways to create effective Brainstorming
• How Brainstorming can be used in your company

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What will be covered cont.

• Brainstorming in Real World applications
• Brainstorming exercise
• Summary
• Bibliography

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What is Brain Storming

• A sudden clever Plan or idea, violent disturbance
  of the mind (http//www.yourdictionary.com/ahd/b/b
  0449500.html)

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How can Brainstorming help your organization

• Bring out new ideas
• Help to create synergism
• Encourage possibility thinking

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How Brainstorming can be used in your company.

• Executive buy in
• Eliminate bias by creating a diversified groups

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Types of Brainstorming

• Individual
• Dont have to worry about any one else's opinion
• Group
• Builds team unity
• Helps to create thinking outside the box

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Ways to create effective Brainstorming

• Present issue and outline ground rules
• Creates more effective use of time
• Allows individuals in the group to start thinking
  about the real issue
• (Smith, Kerri Page 1)

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Ways to create effective Brainstorming cont

• Four Rules of Brainstorming
• Stress quantity over quality
• Freewheeling should be encouraged
• Suspend judgment
• Ignore seniority
• Brainstorming (Organizational Behavior, Fifth
  Edition, by Robert Kreitner and Angelo Kiniki, pp
  361-362)

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Ways to create effective Brainstorming cont.

• Reward group for coming up with solution or new
  idea
• Money talks
• Time off
• Make it an experience

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Ways to create effective Brainstorming cont.

• Create an effective atmosphere
• Leave work premises
• Take routine away from the situation

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Importance of Brainstorming

• Increases ability to figure out different ways
  which to cure a problem
• Allows opportunity for synergism within a company

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A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE

• Issues Detroit News was working on
• 1995 newspaper strike
• afternoon home-delivery cycle in a competitive
  market
• really hadn't been able to fully capitalize on
  our ability to sell single-copy newspapers in the
  morning
• (Silverman, Mark)

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A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont

• Detroit News developes 3 groups to come up with
  solutions
• Marketing
• Circulation
• Community groups

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A CASE STUDY THE DETROIT NEWS' DRIVE FOR
EXCELLENCE Cont

• Came up with some goals to help take care of the
  issues
• First focus on a.m. single-copy readership.
• Second, we needed to better cover the places
  where two-thirds of our readers and potential
  readers lived the suburbs.
• Third, we needed to increase readership among
  women, especially younger women.

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Brainstorming Exercise

• Exercises to choose from
• Group Brainstorming
• Nominal Group Technique
• Brain writing Technique
• Utah State University, masters program

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Group Brainstorming

• Evaluation of ideas not permitted
• Encourage wild ideas
• Quantity of ideas preferred over quality
• Build on ideas of others

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Nominal Group technique

• Divide assembled groups into smaller groups 5-6
• Present open ended question
• Each person brainstorm independently (Sample, A.
  John)

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Nominal Group technique Alternative Cont.

• Share each others ideas in round robin fashion
  (no criticism)
• Evaluate each idea individually and vote
  (anonymously)
• Share votes with group
• Groups present solution to ideas (Sample, A
  John)

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Brain Writing Technique

• Ideas generated in silent group and record on
  paper
• Pass ideas to the left
• Take ideas receive and try to build on them (MHHR
  6650 Utah State)

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Brain writing technique cont.

• Pass ideas to the left
• Continue until your original sheet returns to you
• Build final List of ideas based on
  experience(MHHR 6650 Utah State)

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Summary

• Brain Storming is effective when done right
• Can help to create unity
• Helps to take routine away from the office
• New ideas get generated for possible solutions

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Bibliography

• Robert Kreitner and Angelo Kiniki Brainstorming
  Organizational Behavior, Fifth Edition, New York
  2001 by, pp 361-362)
• Wilson, Brad. April 21, 2003 P.H.R Young and
  Young of Idaho, Inc. http//www.isixsigma.com/libr
  ary/content/c010401a.asp Smith, Kerri, pg 1.
• MHR 6650 Team and Interpersonal Effectiveness.
  Utah State University Masters Program , 2003.
• http//www.gannett.com/go/newswatch/99/july/nw0723
  -1.htm Mark Silverman, Publisher and Editor, and
  Jennifer Carroll, Managing Editor, The Detroit
  News

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Bibliography Cont.

• Sample John A. Executive DirectorProfessional
  Development SpecialistTallahassee, Florida.
  Journal of Extension March 1984 Volume 22
  Number 2 . http //www. joe.org/joe/1984march/iw2.
  html