PR_strategia

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Agency profile

• Heureka specializes in innovative strategies and
  TTL marketing campaigns
• We introduce new services to the Polish market,
  such as word-of-mouth marketing, social network
  marketing, promotional blogs, promotion through
  content, and viral marketing.
• We combine innovative methods with traditional
  tools like ATL, BTL, PR, and field marketing
  campaigns.
• Heureka was the first in Poland to become a
  member of the international WOMMA association
  (Word of Mouth Marketing Association
  www.womma.org)
• We publish a renowned news service on marketing
  innovation entitled Think-a-Head. We are the
  experts and we do set the standards for those
  types of services. Articles by our professionals
  were published, among others, by

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Innovative marketing services

• advertainment adwords AIDA current information
  ambient research billboard blog branded content
  case study consumer generated ads ethics games
  hoaxing innovations interactivity internet
  consumers creative assets creativity mailing
  brand guerilla marketing word-of-mouth marketing
  viral marketing media mobile music outdoor
  product placement loyalty programs promotion
  through knowledge prosumers reviews advertising
  contextual advertising mobile advertising second
  life communities strategies television trends UGC
  video viral web 2.0 widgets wiki image

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Client portfolio
OTCRx Pharmaceuticals
insurance
FMCG
B2B/B2C Services
We have completed a few hundred Buzzmarketing
campaigns We can offer case studies and
benchmarks in a variety of categories
finance
media
IT
automotive
E-commerce
entertainment
consumer electronics
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What sets us apart

• We are the pioneers of buzz marketing/word-of-mout
  h marketing in Poland. We have a few hundred
  campaigns under our belt and weve compiled the
  know-how to measure the effectiveness of
  buzz-type activities, which is used daily by
  clients and media brokers
• We combine word-of-mouth marketing campaigns with
  innovative marketing activities based around the
  360platform
• We create a brand image for our clients, while
  providing them with a tool to monitor the
  Internet 24/7 online, and we prevent critical
  situations

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A few of our recent projects
We have created the first branded Internet
breakfast TV in Poland for our client - Schulstad
(http//pl.youtube.com/user/10amTV)
We have involved activated dozens of bloggers,
who have put together a Metro newspaper issue,
which resulted in a few hundred articles in the
Internet and print publications
(http//metroblox.blox.pl/html)
For our client from the financial services
industry, we have created a knowledge portal
bizsupport, which evolved to become an attractive
added value in their offering
A contest for a cosmetics brand, which we
conducted within a web community, has provoked
tens of thousands of users into action and has
resulted in a significant increase in the sales
of DaxMen cosmetics for men
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A few of our recent projects
We have produced a viral video for a leading
cosmetics brand. Tens of thousands of pageviews
in less than 2 weeks came as a result of the
intriguing viral and buzz marketing activities
conducted by us
An expert sponsored blog for an antiprespirant
brand, supported by a word-of-mouth campaign, has
greatly increased brand awareness among consumers
Activity within a web community, promoting a
mens cosmetics brand, had vaulted our users to
the Top 30 of the most popular users of a multi
million strong social network over the entire
duration of the campaign
We successfully conduct buzzmarketing and online
monitoring activities for a leading mobile
operator
We are building an active and loyal community
around a leading e-commerce industry brand,
utilizing branded video content, buzz marketing,
and viral marketing in our communication