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The Food Miles Debate
Sociological Aspects
Consumers attitudes to local food
The many virtues of the local

• We are looking at local food cultures in three
  regions of the UK Anglesey, Herefordshire and
  Lincolnshire.
• We spoke to consumers and producers who were part
  of the local food networks of each region.
• Focus groups and interviews with consumers
  covered issues around
• Meanings of local food
• Reasons for supporting local food
• Attitudes to food shopping place
• Perceptions of local food cultures
• General eating habits

Taste
The less positive aspects of the local

• Elitism
• Implicit conservatism
• Defensiveness
• Accessibility
• Exclusion
• Equality of participation
• Democratisation
• Limited scope for offsetting mainstream
  practices
• Strength of the evidence base

I find shopping a constant compromise! Do I buy
organic? Do I buy Fair Trade? Do I buy local?

Consumer,
Herefordshire
RELU Programme, University of Wales, Bangor.
www.bangor.ac.uk/relu
Co-sponsored by Defra and SEERAD