Diapositiva 1

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EXAMPLES
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CULTURAL APPROACH Crodino ITALY since 2003
META-CULTURAL APPROACH Cadbury UNITED KINGDOM
2007
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• APPEAL TO RELEVANT META-CULTURAL VALUES
• BE INSPIRATIONAL, NOT ASPIRATIONAL

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EPURON
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• APPEAL TO RELEVANT META-CULTURAL VALUES
• MOVE FROM BRAND VISION TO BRAND-WELTANSCHAUUNG
• GO FOR HARMONY BUT DONT AVOID CONTROVERSIAL

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DOVE
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• APPEAL TO RELEVANT META-CULTURAL VALUES
• ADD SOME EXOTIC ELEMENTS TO YOUR COMMUNICATIONS

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KNORR
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• APPEAL TO RELEVANT META-CULTURAL VALUES
• ADD SOME EXOTIC ELEMENTS TO YOUR COMMUNICATIONS

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NIPPON PAINT
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