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Diapositiva 1

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TICpymes is a new website that comes with the aim of bringing information ... Contents Director. M nica Hidalgo (monica.hidalgo_at_bps.com.es) Chife Editor ... – PowerPoint PPT presentation

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Title: Diapositiva 1


1
Miguel Yuste, 17 3ª planta 28037 Madrid -
Spain Tel. 34 917 893 164 Fax 34 913 273 704
2
What is TICpymes?
  • ? TICpymes is a new website that comes with the
    aim of bringing information technology to small
    and medium enterprises and the challenge of
    providing the Spanish SME information necessary
    to increase their productivity and
    competitiveness.
  • ?TICpymes is supported by Spain BPS Business
    Publications, a publisher specializing in
    magazines and websites in the IT sector, with the
    following headings Computing Spain, Channel
    Partner and Redes Telecom.

3
Who goes TICpymes?
? The new website dedicated to providing relevant
information for innovative SMEs, addressed the
universe of businesses small and medium-sized
between 10 and 500 employees. According to the
INE, 2007, over 200,000 Spanish companies belong
to this category from a total of 3.4 million
companies.
Companies by numbers of employees
4
Team TICpymes
  • ? TICpymes consists of a team of professionals
    with high seniority and years of experience in
    the field of professional publications
    information technology.
  • ? Journalists, analysts and experts in this
    sector will lead the reins of this new site,
    aimed at the SME innovative is aware of the need
    for investment in technological infrastructure to
    become more competitive.

5
Features TICpymes
  • ? The web TICpymes contains everything that small
    and medium enterprises need to stay abreast of
    the latest news related to Information
    Technology.
  • ? Through its sections TICpymes provides both an
    overview of the different and specific sectors of
    SMEs in Spain.
  • ? TICpymes contains both resources as current
    information on solutions, trends and strategies
    that provide small and medium enterprises a key
    tool to enhance their competitiveness in the
    marketplace.

6
Sections TICpymes
?CURRENT The latest news for the community to
promote SME automate their business processes and
with the aim of increasing productivity. ?ENTERPRI
SING Case Studies and projects for the
deployment of new technological infrastructure in
SMEs in different vertical industries. ?PURCHASE
area dedicated to sharing the latest market
developments in technology. ?ADVIDE relevant
information about grants and aid promoted by the
Administration for SME and all kinds of
information legislation. ?INTERVIEW Al spoke
with the primary responsibility of business
associations in the sector, responsible for SME
manufacturers and suppliers in the IT sector and
managers of government and public bodies.
7
Sections TICpymes (cont.)
?SURVEY Survey on a theme relevant. ?EXTRA
Analysis on developments and trends in the
marketplace, as well as reports in-depth
technological areas. ?INDUSTRY microsite which
gathers the most relevant information of key
vertical sectors. ?ONGOING training and
retraining courses for SME. ?OPINION Editorials
and opinions of experts and personalities in the
industry. ?TIP The latest tricks and skills to
deploy rapidly and effectively applications,
operating systems, accessories, etc.. ?THE MOST
IT Ideas, suggestions, new proposals and plans
for innovative SMEs.
8
Un nuevo concepto TICpymes
Sections
To know the first hand all information
The main sectors
And much more.
9
Services TICpymes
  • ? TICpymes has a daily newsletter that highlights
    the major IT contents for small and medium
    enterprises.
  • ? The site also includes videos related to the
    ICT sector, in addition to interviews, business
    cases, etc..
  • ? Since TICpymes will promote cooperation with
    key industry associations of SMEs as Fundetec,
    Cepyme and Chambers of Commerce.

10
2008 Advertising rates
BANNERS PRICE (Monthly cost) PRICE
(CPM) Banner Higher (728x90) 5.000 95
Mini Banner Higher (234x90) 2.000 50
Skycraper (120x600) 5.000 95
Robapáginas (336x280) 3.500 95
LIST ADS PRICE Module (146x100) 1.000 /
Mes Module (146x44) 550 / Mes
NEWSLETTERS PRICE Banner Higher Newsletter
(728x90) 1.000 / Mes Noticia Patrocinada (70
palabraslogo) 0,15 / Envío
11
Advertising spaces
Mini Banner Higher Measure 234x90 Maximum
Weight 30K
Banner Higher Measure 728x90 Maximum Weight 30K
Skyscraper Measure 120x600 Maximum Weight 30K
Robapáginas Measure 336x280 Maximum Weight 30K
Module Measure 146x100 Maximum Weight 30K
Module Measure 146x44 Maximum Weight 30K
Note For flash advertisements also need the
animated gif files and between the two should not
exceed 49K.
12
Tarifas de publicidad 2008
PUBLIREPORJATES AND MICROSITES Publirreportajes
of 1 page to measure, with link to the customers
site, with a presence in 2 weeks bar patronage
in the area / site selected news
sponsored. PRICE 2.500 euros / mes Microsite
(resources and fuctions average price per month
update weekly). Recruitment least 3 months.
Consulting final price, adjusted prior to the
needs of the client, depending on resources and
functions used. PRICE 5.000 euros /
mes EMAILING E-mailing can be segment. PRICE
360 / CPM
13
Additional information
PAGE VIEW
UNIQUE VISITORS
SUBSCRIBERS
14
Contact
Our Office Miguel Yuste, 17 3ª Plta 28037
Madrid Tel 34 913 137 900
CEO Anunciación López (tita.lopez_at_bps.com.es)
Contents Director Mónica Hidalgo
(monica.hidalgo_at_bps.com.es) Chife Editor Mayra
Martínez (mayra.martinez_at_bps.com.es) Marketing Rut
h González (ruth.gonzalez_at_bps.com.es) Tel 34
639 125 034 Coordinator Online Fernando Reinlein
(fernando.reinlein_at_bps.com.es) Advertising Gregori
o Balsa (goyo.balsa_at_bps.com.es) Tel 34 607 697
913 Mercedes Vega (mercedes.vega_at_bps.com.es) Tel
34 692 145 684 Iván García (ivan.garcia_at_bps.com.e
s) Tel 34 692 812 161 Internacional
Advertising Europa Oliver Smith Partner - Tel
44(20)79781440 www.osp-uk.com EE.UU. Avani
Media Tel 1 415 331 2150 (leslie_at_avanimedia.
com) www.avanimedia.com
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