Petr Bednr104092003

1
Ringier and the internetExperiences of
traditional publishing house with the internet
2
Ringier Swiss publishing house

• Ringier AG is the biggest Swiss publishing house.
• Besides Switzerland, Ringier is active in middle
  and eastern Europe and in China,Hong Kong and
  Vietnam.
• Ringier Europe is the division consisting of
  publishing houses in Romania, Hungary, Slovakia
  and the Czech republic.
• The turnover of Ringier in the Czech republic was
  2,11 billions CZK in 2002.

3
Ringier in the Czech republic

• In the Czech republic, Ringier is publishing
  these titles
• Daily Blesk supplement Blesk magazín Sunday
  Blesk
• the best selling daily on the market with 450
  thousand sold copies per day
• Daily Sport supplement Sport magazín
• the only sport daily in the Czech republic, sold
  circulation 60 thousand per day
• Reflex
• exclusive society weekly, sold circulation 60
  thousand per week
• ABC
• bi-weekly for children, 65 thousand sold copies
  per issue
• Týdeník Televize, TV Revue, TV Plus
• three TV guides with total sold circulation
  around 400 thousand per week

4
Ringier is the biggest publishing house in the
Czech republic.Ringer's titles are read by 40
of the Czech population.
Share of the publishing houses on the Czech
market according to readership
Source Mediaprojekt, 1-6/2003
5
Blesk.cz

• Blesk.cz is tabloid server based on printed
  tabloid daily Blesk.
• Blesk.cz was launched in the spring 2001.
• Target group
• People who are not buying printed Blesk, but are
  interested in tabloid news.
• Content
• 15-20 articles per day
• 90 of them are taken from printed Blesk these
  are published at 5 am every day (on Sunday from
  Sunday Blesk)
• The rest is taken from news agencies, they are
  published during the day.
• Topics
• We choose the most interesting articles from the
  printed Blesk. We are focusing on society, erotic
  and criminality.

6
Over 90 000 of unique visitors come to see
Blesk.cz every week.An average unique visitor
comes 3,2times per week Blesk.cz visitors are
very loyal
Number of unique visitors per week
Unique visitors per day (weekday) 44 48
thousand UV per day (weekend) 9 11 th. UV per
week over 90 th. UV per month over 200 th.
Source iAudit
7
One half of our visitors come between 6.30am and
11.00am. Our visitors are office-users.
Number of unique visitors per 15 minutes
Source iAudit, May 2003
8
Blesk.cz didn't decrease the sold circulation of
Blesk they both are growing.
Sold circulation of printed Blesk and number of
unique visitors per week
Printed Blesk
web Blesk.cz
Source iAudit, ABC CR
9
Blesk.cz has more female visitors than the
average of internet population.
Sociodemographic profile of readers/visitors
gender
Source Mediaprojekt, 12Q/2003 NetMonitor, 7/2003
10
Blesk.cz has older visitors than the internet
average.
Sociodemographic profile of readers/visitors age
Source Mediaprojekt, 12Q/2002 NetMonitor, 7/2003
11
Blesk.cz has much more educated visitors than the
readers of printed Blesk are. The target groups
of printed Blesk and Blesk.cz are different.
Sociodemographic profile of readers/visitors
education
Source Mediaprojekt, 12Q/2003 NetMonitor, 7/2003
12
Blesk.cz is read in big cities mainly.
Sociodemographic profile of readers/visitors
size of the city
Source Mediaprojekt, 12Q/2003 NetMonitor, 7/2003
13
Blesk.cz has the richest readers.
Sociodemographic profile of readers/visitors
personal net income (monthly)
Source Mediaprojekt, 12Q/2003 NetMonitor, 7/2003
14
Blesk.cz readers are using the internet very
intensively, usually from their work.
Sociodemographic profile of readers/visitors
intensity of usage of the internet and place of
the usage of the internet
Source NetMonitor, 7/2003
15
Three quarters of Blesk.cz visitors come to see
news from society. About half of the visitors
want sexblood.
Percentage of all unique visitors of the server
visiting different parts of the web
Note the articles about cars are published
specially because of one advertiser.
Source iAudit, July 2003
16
Blesk.cz advertising
Since March 2003, we launched cooperation with
Seznam, the No. 1 portal in the Czech republic
Právo (quality newspapers)
Seznam
Novinky.cz
content
quality news
offline cooperation
portal
sport news
tabloid news
DenikSport.cz
The new model offers kombi of quality news,
tabloid news and sport news servers to the
advertisers.
Blesk.cz
17
Conclusions

• What does Blesk.cz bring to the company?
• We acquired new readers for our already existing
  content over 200 thousand unique visitors per
  month (the readerships of printed Blesk is 1,43
  millions readers per issue).
• Publishing Blesk on the internet didnt decrease
  the sold circulation at all. We reached new
  readers on the internet.
• We gained new source of advertising income.
• We established a strong partnership with the
  biggest internet portal and together we built a
  portfolio of news servers, that reaches over one
  million visitors per month.

Petr Bednár Ringier CR, head of internet
department bednar_at_ringier.cz, 225 097 749