Diapositiva 1

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The leading European network for ICT sites
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NetMediaEuropeA step ahead

• Since its foundation in July 2007 from the online
  divisions of VNU Europe, NetMediaEurope has
  gained a reputation as one of the most
  forward-thinking European players in online
  publishing. It boasts an important network of
  sites for ICT advertising online.
• NetMediaEurope offers
• Experience, vocation, leadership
• Wide portfolio of brand names
• Extensive catalogue of advertising possibilities
• Customised, optimised solutions to help clients
  reach specific targets

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NetMediaEuropeA pan-European network
With direct presence in Spain, France, Italy,
Germany and the United Kingdom, NetMediaEurope
offers pan-European coverage for advertising and
marketing / communication initiatives. NetMediaEu
rope also has interests and alliances in the USA,
Brazil, Japan, Holland, Belgium and Australia,
at editorial and sales level.
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NetMediaEuropeTarget audience
Internet influences purchases not only by
effective on line transactions (e-commerce), but
represents also an important support for off line
purchases.
(ANEE Commissions Assinform Multimedia Services
and Content Commissions)
Infocommerce or Information Gathering is a
sociological and economic phenomenon, because it
interests a lot of people who use Internet
directly or indirectly to obtain useful
information for e-commerce or offline purchases
(Infocommerce Lab Anee/Assinform - 2004)
93 of purchasing decisions for hi-tech services
and goods begin by surfing Internet
(Search Engine Guide June 2005)
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NetMediaEuropeInfluence in ICT purchasing
All the webs in the NetMediaEurope Network play a
strategic role in the purchasing process of ITC
products and services, for both domestic and
business end-users
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NetMediaEuropeUser profile
81
employment status
19
age
Source User Survey, 2008
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NetMediaEuropeUser companies
85
Source User Survey, 2008
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NetMediaEuropeUser loyalty
44 of our users consult our webs daily 80
visit at least once a week. .
Source User Survey, 2008
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NetMediaEuropeOur portfolio
Click here for more details
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Target AudienceICT distribution channel

• The ICT distribution channel has a specific
  magazine that caters to their interests within
  our portfolio, Channel Insider, plus dedicated
  sections in The Inquirer and ITespresso.
• Whether you need to reach wholesalers, retail,
  service providers, manufacturers,
• consultants or other specific parts of the ICT
  distribution chain, NetMediaEurope offers sites
  for that niche audience.

Click on magazine logos for more details
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Target AudienceB2B / IT Pro
Through various specialised titles in its
portfolio, NetMediaEurope Spain provides
information and services to niche B2B communities
and users. All ICT decision-makers in Spanish
companies (C-level executives, top managers,
buyers, heads of department, SMB owners and ICT
professionals in general) are reached by
different parts of our B2B/IT Pro portfolio.
Click on magazine logos for more details
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Target AudienceB2C / Prosumer

• The NetMediaEurope network in Spain also provides
  information and services for high-powered
  end-users and advanced B2C communities.
• Our Prosumer titles include Gizmodo, a
  publication specifically tailored towards gadget
  lovers, MuyComputer a magazine for high-powered
  end-users, a Download portal which offers
  software for all types of environments and Casa
  Interactiva which specialises in domotics and
  technologies applied to the home.

Click on magazine logos for more details
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Total Media
Emailings, newsletters and lead generation
Online web seminars, podcasts and interactive
masterclasses
Banners, rich media, video, e-Books, RSS
feeds, etc.
Research, software downloads, whitepapers, resour
ce libraries
Customised content or content packaged for
specific initiatives
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Sales Initiatives Advertising formats

• Traditional advertising campaigns
• Banner slots available in all webs, served by
  Dart DFP.
• We offer any segmentation available in Dart DFP
  and any rich media format approved by the IAB.
• Special advertising formats upon request (fixed
  sponsorship banner, textlinks, roadblocks
  wallpapers, page peels etc.).

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Sales InitiativesLeaderboards
728 x 90
Brand awareness and impact in header
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Sales initiativesMPUs
Integrated in the content itself
Up to 336 x 280
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Sales InitiativesSkyscrapers
Extended slot in first user screen
120 x 600 / 160 x 600
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Sales InitiativesSponsorship Button
Fixed slot in header
160 x 90
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Sales InitiativesSuperstitials or layers
Notorious creative that appears on page load
floating on top of the user screen, which
disappears after x seconds
Possibility of linking superstitial to a reminder
ad in another ad format
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Sales InitiativesDirect marketing newsletters
To reach out personally to our registered user
base, advertise in our HTML newsletters. With
more than 30,000 subscribers and established
frequencies, our newsletters offer an ideal
vehicle to reach users directly in their
desktop. Our newsletters can also incorporate
traditional banners in .GIF or Flash format
(skyscrapers, leaderboards and MPUs).
Sponsored article (50 words static image)

• Newsletters available
• ITespresso(IT News)
• Weekly Security Report
• Silicon News
• Channel Insider

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Sales InitiativesDirect marketing Emailings
Send your customised message to our database of
users in order to segment and measure each
element of your campaign. Format
HTML Segmentation we have various databases
available for professional and end-users. Please
consult available segmentations with
us. Frequency we limit the number of emailings
we send to our users in order to maximise their
impact, so clients are recommended to reserve
their campaign dates in advance. Obligatory
elements header of a NetMediaEurope magazine and
footer with our legal data protection and opt-in
clauses.
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Sales InitiativesDirect marketing RSS feeds
Over 55,000 users subscribe to our sites
different RSS feeds. Format textlinks of up to
50 words plus a static image included in the XML
feed, with click-through to the clients
website. Profile all NetMediaEurope websites
offer RSS feeds for their target
audience. Frequence real time (users receive
up-to-date information on demand).
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Sales InitiativesDirect marketing lead
generation
Generate qualified leads from our users by
offering information in our webs where people can
register to receive more information from the
client. Format PDF Profile Vnunet, Silicon
News, Channel Insider and The Inquirer have
dedicated whitepaper libraries. Rates different
packages available, according to the segmentation
and number of leads the client requires.
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Sales InitiativesMKT-Com opportunities
Within all NetMediaEurope Network sites, we
develop custom marketing-communication
initiatives tailored to each clients needs.
These can include

• Advertorials
• Microsites with interactive elements integrated
  in specific websites
• Customised newsletters
• Third-party integrations
• Software downloads
• Creation and hosting of whitepapers
• Other options upon request.

In any initiative of this kind, NetMedia takes
responsability for all coordination, design,
content generation and programming involved in
the project, with input from the client.
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Sales InitiativesMultimedia
NetMediaEurope has a total media philosophy,
and offers clients the possibility of using or
incorporating interactive tools, demos and
elements in our websites. The list of
possibilities include

• Customised podcasts (audio / vídeo)
• Interactive masterclasses (whiteboards)
• Webcasts / web seminars
• Customised blogs
• Real-time QA chats
• E-symposiums

In each case, NetMediaEurope provides total
project management, convocatory via our
databases, support in multiple digital media (web
advertising, emailings, newsletters) and full
reporting back to the client on leads generated,
customer feedback, etc.
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Sales InitiativesOur blog for advertisers

• All the sales information of the NetMediaEurope
  network in Spain is available in our
  Spanish-language blog http//es.netmediaeurope.com
  This also contains links to updated sales
  information in English.
• Rate card
• Portfolio
• Traffic data
• Audience
• Technical data
• Sales contacts
• News and novelties

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Contacts
Director, Spain Vashti Humphrey Tel. [phone]
1013 Mobile [phone] vhumphrey_at_netmediaeur
ope.com Marketing Manager Álvaro Menéndez Tel.
34 91 440 1325 Mobile [phone]
997 amenendez_at_netmediaeurope.com Trafficking Tel.
34 91 440 1022 publicidad_at_netmediaeurope.com

Sales Manager Philippe Boulanger Tel. [phone]
1023 Mobile [phone] pboulanger_at_netmediaeu
rope.com Account Executives Carolina
Peñalvo Tel. [phone] Mobile [phone]
681 cpenalvo_at_netmediaeurope.com Daniel
Villalba Tel [phone] Mobile [phone]
988 ldvillalba_at_netmediaeurope.com
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C/ Julián Camarillo 29 Edificio Diapasón 1 3
este ES-28037 Madrid Tel. [phone]
Fax. [phone] publicidad_at_netmediaeurope.
com http//es.netmediaeurope.com