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Conceptual Blending
Seminar Text im Bild Bild im Text Dozent
Volker Eisenlauer Referent Dieter Schmidt 11.
Dezember 2006
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Inhalt

• Wie funktioniert Blending?
• Conceptual Metaphor (Lakoff/Johnson)
• Warum Conceptual Blending?
• Beispiele für Visual Blending in Cartoons

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• Mental space, generic space, blend
• Mental space small conceptual packets
  constructed as we think and talk, for purposes of
  local understanding and action. They are
  interconnected and can be modified.
  (Fauconnier/Turner p.113)
• Generic space These two input spaces share
  frame structure This shared frame structure
  constitutes a third space, a generic space,
  connected to both input spaces.
  (Fauconnier/Turner p.113)
• The blend inherits partial structure from the
  input spaces, and has emergent structure of its
  own. (Fauconnier/Turner p.113)

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Generic Space
Input 2
Input 1
Blend
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• Beispiel für blending
• I claim that reason is a self-developing
  capacity. Kant disagrees with me on this point.
  He says it's innate, but I answer that that's
  begging the question, to which he counters, in
  Critique of Pure Reason, that only innate ideas
  have power. But I say to that, what about
  neuronal group selection? And he gives no answer.
  
• (Fauconnier/Turner, p.113)

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Inhalt

• Wie funktioniert Blending?
• Conceptual Metaphor (Lakoff/Johnson)
• Warum Conceptual Blending?
• Beispiele für Visual Blending in Cartoons

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TIME IS SPACE
SPACE (source) TIME (target) Current
location Present Locations
Dates Ahead Future Behind Past Look
ahead Foresight Look behind Hindsight
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Inhalt

• Wie funktioniert Blending?
• Conceptual Metaphor (Lakoff/Johnson)
• Warum Conceptual Blending?
• Beispiele für Visual Blending in Cartoons

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• This surgeon is a butcher.
• Ziel ist, die Inkompetenz des Chirurgen zu
  verdeutlichen.
• Durch source/ target Übertragung nicht möglich.

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ANIMALS ARE ENEMIES
Animals (source) Geopolitical Enemies
(target) Mousehole Iraq Large mouse
North Korea/Kim Il-song Cat U.S. Predatory
behavior Preparations for invasion Biting cats
tail? North Korean nuclear threats Relative
size of mice Importance of geop. Threat
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Inhalt

• Wie funktioniert Blending?
• Conceptual Metaphor (Lakoff/Johnson)
• Warum Conceptual Blending?
• Beispiele für Visual Blending in Cartoons

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Generic Space
Topology of Iwo Jima photo
soldiers flag hill puttingup IwoJima flag
soldiers portrait dead Iraqis takingdownSadda
m
Input Space 2War in Iraq
Input Space 1WW II, Iwo Jima
Taking downSaddams portrait hill of
bodies soldiers
Blended SpaceChappette Cartoon
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Generic Space
War between Arabic and Western countries
Crusades Knights Minarets Cross (shieldemblem of
crusaders)
Iraq War Bush Oil derricks Oil rig Weapons of
mass destruction
Input Space 2War with Iraq
Input Space 1Crusaders
Shield emblem becomes oil rig Bush as Oil
Crusader Reasons for war Religion and
Oil Backdrop has both minarets and towers
Blended SpaceChappette Cartoon
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Literaturverzeichnis

• Fauconnier, G./ Turner, M. (1996) Blending as a
  central process of grammar. In Goldberg, A.
  (ed.) Conceptual Structure, Discourse, and
  Language. Stanford, CA CSLI.
• pp. 113-129
• Grady, J. E./ Oakley, T./ Coulson, S. (1999)
  Blending and Metaphor In Steen, G. Gibbs, R.
  (eds.) Metaphor in cognitive linguistics.
  Philadelphia John Benjamins.
• Rohrer, T. (2004) Race-baiting, Cartooning and
  Ideology A conceptual blending analysis of
  contemporary and WW II war cartoons. In
  Greschonig, S. Sing, C. S. Ideologien zwischen
  Lüge und Wahrheitsanspruch. Wiesbaden Deutscher
  Universitäts-Verlag. S. 193-216.

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Vielen Dank für die Aufmerksamkeit!