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Università degli studi di Trento, 5 dicembre 2001
Presented by
Molina Torrico Barbara
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OVERVIEW

• Company description and history
• Product
• Distribution
• ConsumersSuppliers
• How do they work?
• MissionStrategy
• Partnership Model
• IncomeFinancial results
• New ideas

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LASTMINUTE.COM
WEB SITE

• E-COMMERCE
• E-TRAVEL

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HISTORY

• Founded in 1998 in UK
• B. Hobermann and M. L. Fox
• Travel solutions and last-minute ideas
• Localized versions

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WHAT DO THEY SELL?
CORE PRODUCTS
PERIPHERAL PRODUCTS
LASTMINUTE TRAVELS
BANNERS
LEISURE SOLUTIONS
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HOW DO THEY SELL?
DISTRIBUTION
30 OFF-LINE
70 ON-LINE
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CONSUMERS

SUPPLIERS (more than 9.000)

• 4.000.000 registered
• 300.000 registered in Italy
• 350.000 visitors in Italy (8.01)
• 4.500.000 visited pages (8.01)

• Airlines
• Hotels
• Package tour operators
• Theatres
• SportEnt. promoters
• Restaurants
• Gift suppliers
• Car hires

People who want to buy a lastminute travel or
service at unbeatable prices.
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HOW DO THEY WORK?

• Internet
• Common marketplace
• To keep in contact suppliers with consumers
• Efficiency
• High quality
• Low costs
• They dont tell their customers who are the
  suppliers
• and how much the discount is
• They assume only interested people
• Customers satisfaction

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3 TIER STRUCTURE

• Consumers satisfaction

VELOCITY

• Suppliers efficiency

• Security

STABILITY

• Faithfulness

• To support the rapid increase

SCALABILITY

• To introduce easily new products
• and services

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MISSION STRATEGY

• Global marketplace
• High quality of the product
• Unbeatable prices
• Personalized services
• Customers satisfaction
• Development of the brand
• SSL, Verisign sit id (privacy)

THEY WANT PEOPLE TO BE HAPPY THANKS TO
THEIR ORIGINALITY!
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PARTNERSHIP MODEL

• SONY
• MITSUBISHI
• BASS HOTELRESORTS
• EXPEDIA UK
• THE TIMES THE SUNDAY TIMES

• TECHNOLOGICAL PARTNERS
• SUN MICROSYSTEMS
• INFORMIX
• E.PIPHANY
• WHEREONEARTH.COM
• NCORP
• MICROSOFT

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INCOME
75INDIRECT REVENUE
25 DIRECT REVENUE
COMMISSIONS
BANNERS
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FINANCIAL RESULTS

• Positive trends and results
• Increased customers
• Total transaction value 3.6
• Increased transactions5,4
• Gross profit 5.2
• Positive banners revenues
• Decreased costs
• Break-even in UK and in
• France in 6 months

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NEW IDEAS DEVELOPMENT

• MySpace
• Affiliate program
• Customer service
• High personalization
• Dynamic prices
• Vocal transaction
• Fondo per la terra