Perception

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Perception

• How do we make meaning of what we see, hear,
  touch, taste and smell?

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• The process of perception
• ? What influences our perception

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Selection
What factors affect what we notice or hear?
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Our experiences and our history help us frame
what were hearing... and context matters...

• What does this mean?
• ?
• The notes were sour because the seams were
  split.

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Organization
Or, making sense of what we have selected (or
noticed).
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Stereotypes

• A liberal
• A fraternity/sorority
• An independent
• An athlete

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Scripts
Casual acquaintance script First date
script Talk to your professor script Relax with
friends script
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Interpretation
OK, so now that we have selected something and
made sense of it, what the heck does it mean?
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Attributions
.....are explanations of why things happen and
why people act as they do.
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Self-serving Bias
...we construct attributes that serve our own
interests.
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Attributes, including self-serving bias,
often cause our perceptions to become distorted.
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Influences on Perception

• Physiological factors (cold, sleepy)
• Gender
• Perceptual constancy
• Roles
• Culture and co-culture

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Summary