Sulake Oy

1
Sulake Oy

• Company Presentation
• Helsinki School of Economics (HANKEN)
• December 12, 2006
• Programme in Advanced Financial Information
  Systems (PAFIS)
• Students Henrik Janer
• Mikael Laakso
• Enci Ye
• Beata Indola

2
Sulake OyCompany Overview

• Multimedia company in Helsinki, Finland
• Founders Sampo Karjalainen and Aapo Kyrölä
• History
• Main product Habbo Hotel
• Business model
• Billing partner in Scandinavia
• Competitors

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Main Topics

• Sulakes strategy
• Payment Methods and Control
• Payment Methods Report
• Current Information Systems
• Future Plans of Integration
• Sulakes current appraoch to billing
• Our suggestions for improvement

4
Sulakes strategy

• Different phases of Sulakes lifecycle and the
  nature of the issues involved in each
• - Start up phase
• - Decision on payment methods phase
• - Calculating the profitability of each
  payment method phase

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Payment Methodsand Control

• Control and associated issues
• Telecom payments
• Credit cards
• Prepaid cards
• Special issue recording transaction in time and
  revenue recognition

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Payment Methods Report

• Two main functions of payment method report
• - enablement of profitability analysis
• -calculation of revenue for a given month.
• Example of profitability template

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Information Systems

• Current application and ongoing project
• -excel ,Basware business planning, the
  housekeeping, iScala invoicing
• - an ongoing project with MySql and
  Business objects
• -communications channels
• Future plans of integration
• - Automation in payment report system

8
Sulakes current approach to billing

• Approach for future billing partners
• - looking for new billing partners
• - examining existing billing partners
• Approach for optimization in payment methods

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Suggestions forimprovement

• Suggestion on control issues
• Two-way transaction system
• Telecom payment control
• Limitation on aggregators
• Guiding end-user towards specific channels
• Suggestion on Credit card payment
• Global partner
• Moving towards card and bank transfers

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Thank You!