RALPH ALLEN SCHOOL

1
GCSE Physical Education
The Media
What is the media?
Write down every form of the media you can think
of..
RALPH ALLEN SCHOOL
2
GCSE Physical Education
The Media
Sports coverage in the media is a multi-million
pound business, and is available in many forms

• Newspapers
• Magazines
• Books
• CD Roms
• Radio
• TV

• Videos
• DVDs
• Cinema
• Internet
• Mobile Phones

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Terrestrial TV

• BBC 1, 2, ITV Channel 4 and Channel 5
• Television Act 1954 meant that sport would be
  regulated and controlled in the UK.
• Listed events that must be available on
  terrestrial TV-
• The Olympic Games
• The FIFA World Cup Finals Tournament
• The FA Cup Final
• The Scottish FA Cup Final (in Scotland)
• The Grand National
• The Derby
• The Wimbledon Tennis Finals
• The European Football Championship Finals
  Tournament
• The Rugby League Challenge Cup Final
• The Rugby Union World Cup

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GROUP B

• Cricket test matches played in England
• Non-finals play in the Wimbledon Tournament
• All other matches in the Rugby World Cup Finals
  Tournament
• Six Nations Rugby Tournament matches involving
  Home Counties
• The Commonwealth Games
• The World Athletics Championship
• The Cricket World Cupthe final, semi-finals and
  matches involving home nationsteams
• The Ryder Cup
• The Open Golf Championship

5
CABLE AND SATELLITE

• and cable services introduced 1992
• Sky sports obtained Premier league football in
  1992 for 304million
• New deal is worth 1billion
• Also introduced pay per view TV

6
GCSE Physical Education
The Media
How do the media present sport?
When you read about sport, or watch it on TV or
listen on the radio it is not like being there in
person. The event has been PACKAGED by people
working in the media. Think about the aspects
that go into making a highlights programme such
as MATCH OF THE DAY. There are several people who
decide what you see camera operators and video
editors decide which angle and shots you see
producers decide who is interviewed and what
parts of the interview to show. What you often
see is more exciting than the whole event.
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GCSE Physical Education
The Media
Newspapers
Sport helps to sell newspapers and attract
advertising. Most newspapers have dedicated
sports sections, normally at the back or as a
supplement. There are two forms of newspapers
TABLOID and QUALITY Name 2 newspapers from each
and list some factors on each
8
GCSE Physical Education
The Media
The media has an enormous impact on sport. Some
are good and some are not. List the POSITIVE
effects and the NEGATIVE effects of the media
upon sport.
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GCSE Physical Education
The Media
POSITIVE

• The media helps to promote sport. Sports events
  are seen, heard and read about by millions.
• The media creates Sports Stars who may inspire
  young sportspeople.
• When a sport gets media attention, participation
  generally rises.
• Sports that get media attention tend to attract
  sponsorship more easily.
• The media can educate and inform about sport.
• The media pay vast sums of money to Governing
  Bodies which is often used to develop grass roots
  sport.

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GCSE Physical Education
The Media
NEGATIVE

• Media exposure can foster a win at all costs
  attitude.
• There is intense pressure on coaches, manager
  and performers to get results.
• Sports Stars may lose privacy and have their
  private lives invaded.
• The media can force changes on a sport (e.g.
  Rugby League 1996 and the tennis tie break).
• The media can often over-sensationalise events

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GCSE Physical Education
The Media
Information Technology
Many people are able to access IT both at school
/ work and at home. The internet is a huge
resource for sporting information and provides
lots of information on sport. Many smaller
sports, clubs and individuals can provide
information to a wider audience thanks to the
web.
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GCSE Physical Education
The Media
Sports Television

• Of all the media, TV has the biggest influence on
  sport ( vice-versa).
• Sport benefits TV in many ways
• Sport is often shown at quiet times (Saturday
  afternoons)
• Sport programmes are easier to make than dramas
  documentaries
• Sport attracts sports fans to TV.
• Sport attracts advertisers to TV

13
GCSE Physical Education
The Media
Case Study
BskyB and the FA Premier League BskyBs latest
contract with the FA Premier League is worth
1billion over 3 seasons. This gives them
exclusive rights to Live Premier League matches.
This is called a monopoly. The European
Commission have recently announced that other
broadcasters are able to get access to some live
games from 2007. http//news.bbc.co.uk/1/hi/busine
ss/4444684.stm
Discuss the effect that BskyB has had on British
Football.How would you split the 6 categories
for showing live games?