TfL:

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• TfL
• Travel Planning for Venues holding
• One-Off Events5h June 2008
• Damian Price Mott MacDonald
• damian.price_at_mottmac.com

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Structure of presentation
How could established travel plan practices work
for venues that hold one-off events? Is there a
case for one-off event travel planning?

• Introduction to one-off travel planning
• The 4 pilot travel plans
• Key findings from pilots
• Potential impact
• Moving forward

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What type of events are covered?

• Process is for venues that hold one-off events

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Why travel plan for a one-off event?

• The events industry is by its very nature, a
  throw-away industry. We need to minimise this
  where possible
• A recent survey of music event attendees found
  84 were concerned about the environmental impact
  of travel to and from such events

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One-off events in London

• Conferences / Exhibitions
• 145 trade events
• 71 consumer shows
• 6.6m visitors to London
• 14m total event attendees
• Large music event venue 0.5 million attendees
  annually
• Typical workplace of 250 staff ? 56,000 trips
• Medium venue of2000 ? 400,000 trips

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Characteristics to consider

• The event venue
• Timings vary
• Space/design limitations
• Event venue separate
• Ticket purchase
• Regulatory Issues

• The audience
• Not engaged with venue
• Limited contact opportunity
• Low knowledge of options
• Wide catchment

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The 4 pilot travel plans

• International Confex 2008

Valentine Love Run
Carling Academy, Brixton
Kentish Town Forum
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Approach

• Amending and adapting the workplace approach
• Establish objectives and stakeholders
• Baseline (site audit)
• Travel survey
• Initiatives
• Action Plan
• Follow up

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Key Issues

• Face to face surveying ensures data
• Information should be number one priority
• No information provided
• Only flight information
• Eurostar terminates at Waterloo
• Incorrect information
• Nothing on walking and cycling

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Visitor travel Origins

• Wide catchment
• Only 46 for Kentish Town from London
• Only 29 for Brixton from London (17 from
  overseas)
• 62 for Earls Court directly from their home
• 57 for Kentish Town directly from home

Origins for Brixton Academy
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The 4 pilots key findings

• Mode Share (main mode)

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Travel Plan Initiatives - Internet
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Travel Plan Initiatives Real Time Info
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Initiatives Facilitating Walking
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Initiatives Facilitating Cycling
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The impact of the pilots

• Potential Modal Shift
• Earls Court3,000,000 annual visitors
• Aim 3 increase in sustainable travel 90,000
  visitors
• Academy 15,000 / Forum 8,000
• Other Benefits for the Venue
• Car Parking Management
• Corporate and Social Responsibility
• Increase attractiveness of the venue

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Next Steps

• Should one-off event travel planning be rolled
  out further?
• Assessment of the project
• Overall
• Individual travel plans
• Transferable benefits
• Follow up monitoring
• Criteria for site selection
• Amending workplace approach
• Expansion of the impacts of travel planning

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g
damian.price_at_mottmac.com Thank you any
questions?