Fundamentals of New Bell Mobility Interfaces

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Fundamentals of NewBell Mobility Interfaces
4TH ANNUAL WIRELESS INTERNET CONFERENCE
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Agenda

• Kevin Plumb 1x Data Network Overview
• Tony Hui Text Messaging The Other
  Information Highway
• Alan Liu Monetizing Your Applications with
  Events
• Q A

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Kevin PlumbBell Mobility, Network Engineering
1x Data Network Overview
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Overview

• What is 1X?
• Drivers and Benefits
• Air Interface Characteristics
• Service Customization
• Summary

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What is 1X?

• 1xRTT - first step in themigration to Third
  Generation(3G) wireless networktechnologies.
• CDMA radio access technology based on the IS-2000
  family of standards, and evolved from current 2G
  standards
• Promises to deliver cost-effective solution to
  achieving network capacity improvements and
  delivery of packet data services

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Drivers

• Demand and Opportunities of the Wireless Internet
• Need for high-speed, wireless data access to
  support next generation of devices and services
• New revenue opportunities as wireless network
  accessshifts from voice to data
• Capacity Constraints on Current Digital Network
• Need for more spectrum-efficient technologies to
  alleviate current network congestion in major
  serving areas
• Desire to Leverage Existing Network
  Infrastructure
• Migration path must be smooth, to capitalize on
  existing network investments

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Benefits of 1X

• Increased Data Speeds
• Peak speeds of 153kbps far exceeds current
  14.4kbps
• Migration to packet-based data from current
  circuit-switched
• Capacity Increases
• 50 improvement over current voice capacity due
  to fast forward power control
• Backwards Compatibility Smooth Migration
• Can be deployed into existing 1.25MHz allocations
• IS2000 is backwards compatible with IS-95 phones
• Reuse of existing network infrastructure
• Extended Battery Life
• Up to 2x increase in battery life (standby mode)

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Air Interface Throughput

• Throughput Capability
• Data terminal profile maximum throughput speeds
  ranging from 9.6 kbps to 153 kbps
• Current market offerings 9.6 kbps for Mobile
  Browser service (WAP) and 86 kbps for Data to Go
  service (Phone tethered to computer)
• Realized Throughput Variation
• Air Interface congestion at that moment in time
• Air Interface high error rate due to coverage
  issue
• Wireless network resource congestion (Unlikely)
• Internet congestion
• End content server response time

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Air Interface Modes

• New modes of data terminal operation
• Active end-to-end resources assigned, data
  transferred
• Null no resources assigned, no data transferred
• Dormant PPP state maintained back to PDSN, but
  most network resources not assigned, no data
  transferred
• Why???
• Typical data calls (eg - web, email) do not
  require radio and core network resources when
  data is not being transferred (eg - read time)

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Air Interface Modes
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Air Interface Modes

• Active to Dormant Timer
• If no data is transferred during a 20 second
  period the RF channel is torn down. The PPP
  session is maintained.
• As soon a data is sent or received the RF Channel
  is re-established and the data transferred.

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Service Customization

• Custom NAI
• Service specific NAI (eg. username_at_example.com)
• Custom IP pool assignment. Private or Public
• Session attributes are configurable (eg PPP Idle
  Timer)
• Proxy Authentication supported
• Firewall rules can restrict destination and port
• Network Initiated Tunnel
• PDSN supports various tunneling protocols (eg.
  L2TP and IPSec)
• Local authentication of user at tunnel
  termination point for VPN type service.

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Summary

• 1X is a major step towards migrating to
  high-speed, third generation data networks,
  ushering in the advent of the wireless internet
• Devices and applications promise to provide
  innovative and compelling customer experiences
• The 1X network has the throughput and
  functionality to enable the next killer
  application

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Tony HuiTitle - Bell Mobility, Technology
Development
Text Messaging The Other Information Highway
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Why SMS?

• All Digital Phones are Mobile Termination Ready
• All new Digital Phones Support 2-Way SMS
• Functions even in Weak Coverage
• Functional in Analog Coverage
• IS-91A supports Max. 14 Chars
• Limited Character Set
• Similar to Datagram and requires no session
  set-up
• Fast and Reliable Performance
• Limitations
• Maximum Message Size is 140 Characters
• Not Suitable for Session Orientated and Real-time
  Applications

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Bell Mobility SMS Overview

• Text Messaging (i.e. SMS) was
• launched in May 1998
• Voicemail Notification
• Web Email Access
• TAP/TNPP
• Callback Number (a.k.a Numeric Page)
• Internet Messaging Gateway
• XML/HTTP API
• Login/ Logout, Submit/Delete Message, Query
  Status
• TAP Gateway
• Dispatch Applications
• Local Access numbers
• Notify and Others

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Billing by Provider and Category

• Price information based on the value
• Content Provider Specifies category when
  submitting messages
• BM applies rates based on the category
• SMTP
• 3 Ways to specify Provider and Category using
  Sender Address, Subjects and Message Header
• Available Since Q2, 01
• SMPP
• Support Versions 3.3 and 3.4
• Multiple ways to specify Provider and Category.
• VPN connections to ensure data security
• Features include Registered Delivery, Urgent
  Priority, Callback Number and others
• Field trial underway

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2-Way Text Messaging

• Launched in June, 2001
• Enables Peer-to-Peer Messaging
• Inter-Carrier Messaging Service (launched April,
  2002) extends the reach to subscribers of other
  carriers
• Mobile Origination to email expands the
  communication to the Internet
• Short Codes for pulling contents from the Web
• Rates can be set based on info. requested
• PDAs with build-in cellular support to
  simplified sending and receiving
  of messages

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Integrated Messaging Devices

• AirCard 510 (MT Only) and 555 (2-Way)
• Non-Tethered Configuration allowed packaging
  flexibility
• API for application development.
• Ideal for interactive applications such as Voting
  and Polling
• Embedded Module available for OEM
• Ideal for Telemetry applications

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Alan LiuProduct DevelopmentBell Mobility,
Wireless Internet Data
Monetizing your Application with Events
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Value-Based Content A Gaming Study
EVENTS
Social (4.5 - 10) Plays 1 3 games a month

• Need a billing methodology that is
• easy-to-use,
• captures the impulse, with
• pricing that makes sense.

Casual (10 20) Plays up to 2 games a month
Source Ovum Wireless Games Playing to Win
Non-gamers (68 85) Will never play a wireless
game
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Demo Space Trak
You see a forest in front of
you. ENTER LEAVE
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Demo Space Trak
You are in the forest. You hear a rumbling in
the north. 1. Go North 2. Go East 3. Go South 4.
Go West
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Demo Space Trak

• Youve encountered an Alien Basilisk. What do
  you do?
• Fight
• 2. Order an Attack

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Demo Space Trak
- SHIP COMM - Sir, we can attack the Alien for a
Game Token. Should we attack? YES NO
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Demo Space Trak
You have destroyed the Alien
Basilisk. CONTINUE
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Demo Directions LBS
Street
5099 Creekbank
City
Mississauga
Prov
Postal Code
ON
L4W 5N2
Find with Locate
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Demo Directions LBS
This Find uses LBS technologies to find you.
This is a billable event a charge will be added
to your monthly bill. Do you want to proceed?
Yes
No
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Demo Directions LBS
1. Start out going East on PRINCES' BLVD
towards NEWFOUNDLAND RD by turning right. 2. Turn
RIGHT onto STRACHAN AVE.
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Event Platform
Content Partner
Bell Mobilitys Network
Bell Mobility Billing Systems
Events Platform
Content Partner
Internet
Content Partner
Content Partner
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Events Plans

• Currently developing the Event Platform.
• Will be working with selected Content Partners on
  refining the API.
• APIs will be released through a Content Partner /
  Developer Program.
• EAM will be available later this year.
• For more information, please visit the Bell
  Mobility developers web site http//developer.be
  llmobility.ca

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Fundamentals of NewBell Mobility Interfaces
4TH ANNUAL WIRELESS INTERNET CONFERENCE