Stephen Abram, VP, Innovation May 15, 2006

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Reference 2010 The Librarian 2.0 in Your Future

• Stephen Abram, VP, Innovation May 15, 2006

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Listen

• The slides will be up on Stephens Lighthouse as
  soon as I can get them there.
• So, Listen.
• The details arent as important as the overall
  impression
• So, Listen.
• There is a conceptual shift here that has to be
  understood first.

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Wow! 150,00-250,000 A DAY!
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Teen SL Library services meeting, Sun 5/7/06 
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Second Life Library Reading Room
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Second Life Library
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Second Life Library eBooks
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The Scary re-wiring of the Millennials and
post-Millennials
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The Long Tail of QUESTIONS
libraries
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Great Expectations

• The future is already here, its just not evenly
  distributed yet!

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Expectations 1.0

• Yes the principles and foundations of
  librarianship have not changed. . . We have
  always done this.
• The tools we use are entering a new era. And
  where we get the tools, how we use them, and how
  flexible and timely we can be is changing.
• Will attitudes and aptitudes change if we dont
  re-frame the conversation? Maybe.

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Expectations 1.0

• Search
• Retrieve
• View
• Print
• Link
• Navigate
• Read
• . . .

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Pandora
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WEB 2.0

• Web 2.0 is a term often applied to a perceived
  ongoing transition of the World Wide Web from a
  collection of websites to a full-fledged
  computing platform serving web applications to
  end users. Ultimately Web 2.0 services are
  expected to replace desktop computing
  applications for many purposes.
• Wikipedia

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Library 2.0 is an operating model that allows
libraries to respond rapidly to market needs.
This does not mean that we abandon our current
users or our mission. It is a philosophy of
rapid change, flexible organization structures,
new Web 2.0 tools, and user participation that
will put the library in a much stronger position,
ready to efficiently and effectively meet the
needs of a larger user population.Michael
Casey, LibraryCrunch.com blogGwinnett County PL
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Library 2.0 is very much influenced by
technology-driven, two-way, social interactions
between staff and staff and staff and patrons. L2
has provided a framework within which weve been
able to re-evaluate every aspect of classical
librarianship with the end goal of usability and
findability in mind.John Blyberg, Blyberg.net,
AADL
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Darlene Fichter, 2006
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WEB 2.0

• RSS really simple syndication

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WEB 2.0

• Wikis

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WEB 2.0

• New Programming Tools
• AJAX, API, Mash-ups, widgets, Java, wizards

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WEB 2.0

• Blogs and blogging

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WEB 2.0

• Commentary and comments

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WEB 2.0

• Personalization and My Profiles

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WEB 2.0

• Podcasting, P2P and MP3 files

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WEB 2.0

• Streaming Media audio and video

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Video iPod etc.
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WEB 2.0

• Reviews and User-driven Ratings

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WEB 2.0

• Recommender Functionality

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WEB 2.0

• Personalized Alerts

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WEB 2.0

• Web Services

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WEB 2.0

• Instant Messaging and Virtual Reference

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WEB 2.0

• Device Neutral and Independent

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Nano Phone, Cardphones, ...
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Google invests in wired wireless
A 189,000,000.00 pilot
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Bidirectional wireless module
Hydro Broadband Toronto
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WEB 2.0

• Folksonomies, Tagging and Tag Clouds
• Visualization

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Folksonomies
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WEB 2.0

• Photos (e.g. Flickr, Picasa)

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WEB 2.0

• Social Networking

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WEB 2.0

• Socially Driven Content

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Others
Tag User
Self
Others
Self
Content Creator
Source DLIB
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General
Tag User
Scholarly
Web Pages
Links
Content Creator
Source DLIB
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WEB 2.0

• Open Access, Open Source, Open Content

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WEB 2.0

• Social Bookmarking

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Library 2.0

• All of the above!
• And FRBR, etc.
• And a culture of nimble experimentation.

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Library 2.0

• Learning
• Community
• Productivity

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Librarian 2.0

• The Guru of the Information Age!

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Librarian 2.0

• Understands the power of the Web 2.0
  opportunities

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Librarian 2.0

• Learns the major tools of Web 2.0 and Library 2.0
  and tries to innovate

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Librarian 2.0

• Combines e-resources and print formats and is
  container and format agnostic.

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Librarian 2.0

• Is device independent and uses and delivers to
  everything from laptops to Smartphones to PDAs to
  iPods

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Librarian 2.0

• Develops targeted federated search and adopts the
  OpenURL standard

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Librarian 2.0

• Works at the Lesson Level

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Librarian 2.0

• Connects people and technology and information in
  context

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Librarian 2.0

• Doesnt shy away from non-traditional cataloguing
  and classification and chooses tagging,
  folksonomies and user-driven content descriptions
  where appropriate.

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Librarian 2.0

• Embraces non-textual information and the power of
  pictures, moving images, sight and sound

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Librarian 2.0

• Understands the long tail and leverages the
  power of old and new content

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Librarian 2.0

• Sees the potential in using content sources like
  the Open Content Alliance, Google Print and
  OpenWorldCat

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Librarian 2.0

• Connects users up to expert discussions,
  conversations and communities of practice and
  participates there as well

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Librarian 2.0

• Uses and develops advanced social networks to
  enterprise advantage

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Librarian 2.0

• Connects with everyone using their communication
  mode of choice telephone,mail, print, Skype,
  IM, SMS, e-mail, virtual reference, etc.

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Aarons story

• The PSU Story

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Librarian 2.0

• Encourages user driven metadata and user
  developed content and commentary

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Librarian 2.0

• Understands the wisdom of crowds and the real
  roles and impacts of the blogosphere, web
  syndicasphere and wikisphere

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Librarian 2.0

• Understands their users at a deep level not
  just as pointers and clickers

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Librarian 2.0

• Understands end users deeply in terms of their
  goals and aspirations, workflows, and social and
  content needs, and more.

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Librarian 2.0

• Librarian 2.0 is where the user is, when the user
  is there. This is an immersion environment.

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Librarian 2.0

• Librarian 2.0 strives to spend more time on
  direct end user impacts than library management.

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Librarian 2.0

• Librarian 2.0 works in teams.

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Librarian 2.0

• Librarian 2.0 plays.

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Lorcan Dempsey
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Researchers
Hobbyists
Clubs
Content e-Resources
DE Learning Education
University and Colleges Schools and Public
Libraries
eGov, Programs Alliances
Local and Government Partners
Card Holders
Faculties
Students
Community Groups
Emerging Model for Community, Learning and
Research Enterprises
Credit adapted from Rick Luce, LANL
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Library 2.0
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Usability The A frame adopted from newspaper
layout is not what works. Eyetools
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Personas

• Discovery Dan
• Dan represents the adult non-researcher
  population.
• Haley High School
• Haley represents the high school student
  population.
• Jennifer
• Jennifer represents the parents of teenagers.
• Mommy Marcie
• Marcie represents the parents of young children.
• Rick Researcher
• Rick represents adult researchers who own a
  personal computer.
• Senior Sally
• Sally represents senior citizens.
• Tasha Learner
• Tasha represents adult researchers who do not own
  a personal computer.

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Preparing for the Inevitable
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Classic Technology Adoption
Where Are We?
Source Geoffrey Moore. Crossing the Chasm,
1991.
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Barriers

• Too many policies
• Irrelevant organizational chart
• Remote users are not served
• The Catalog isn't like Amazon or Google (which
  our users use!)
• Too many sacred cows in reference departments
• Librarians do not market themselves or their
  services well
• Many libraries don't have enough computers to
  meet user demand
• Library staff need more training (and need to
  learn how to learn)
• Libraries need more innovative programming

Michael Stephens workshop
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Lets Go!
Stephen Abram, MLS VP Innovation, SirsiDynix Cel
416-669-4855 stephen.abram_at_sirsidynix.com http//w
ww.sirsidynix.com Stephens Lighthouse
Blog http//stephenslighthouse.sirsi.com