Design Shannon

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Design Shannon

• unlocking innovation through design

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Regional Innovation Strategy 1997-99

• EU-supported programme
• Accelerate innovation in the Shannon Region
• Key issue partnership between development
  agencieshigher education private sector
• TO PROMOTE INNOVATION

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Regional Innovation Strategy 1997-99

• Six implementation teams to specify new
  approaches to supporting innovation
• Design
• Natural resources
• Venture capital
• Information
• Education training
• Technical mentoring

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Design Shannon proposal prepared by team

• University of Limerick
• Limerick Institute of Technology
• Institute of Technology Tralee
• Tipperary Institute
• County Enterprise Boards

• Shannon Development
• 3PCREW Consultants
• H Harbison (Golden Vale)
• B Hunt (Analog Devices)

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Innovation

• Central to our economic competitiveness.
• The transformation of an idea into a
• marketable product or service, a new or
• improved manufacturing or distribution
• process, or a new method of social service
• (European Commission)

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Design

• Design is recognised
• Core Element for Innovation
• Infrastructure for Business
• Problem Solving
• Link to Customer
• Functionality and Aesthetics

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Design

• MANY USES
• Product
• Process
• Packaging
• Added value
• Reducing cost

• MANY SECTORS
• Electronics
• Engineering
• Software
• Clothing
• Textiles
• Food
• Others

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Shannon Region IndustryUse of Design
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Shannon Region Industry

• HIGH USE OF DESIGN
• Branch Plants of Foreign-Owned Companies
• New-Technology Irish-Owned Enterprises

• LOW USE OF DESIGN
• Irish-Owned Enterprises in Traditional Sectors

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The Views of IndustryBarriers to Design

• Small Size of Firms Little Time for Design
  Lack of ResourcesInadequate Support System
  Too Few Experts Costs Training

• Role of Higher Education Institutions Linkage
  Between Colleges/Industry
• Narrow Use of Design Consciousness About Design
  Teamwork for Design

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Support Services for Design

• Product
• Engineering
• Scientific
• Software
• Graphics

• Architectural
• Fashion
• Ceramics
• Furniture
• Multi-media

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Need for improvements in design support system

• Promote Awareness in Institutions
• Establish Formal Design Policies
• Overcome Fragmentation
• Improve Product and Industrial Design
• Better Information

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Design Shannon

• Promote Excellence of Design in the Shannon
  Region
• Outcomes
• Showcases
• Awareness
• Regional Design Identity
• Use of Design by Industry
• Design Education and Training

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Structure of Design Shannon

• A regional forum in a public/private partnership
  to provide a framework for design promotion
• Network of centres of design expertise
• Key partners private sector users of design
  private sector design consultants higher
  education development agencies

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Shannon region design network
Small Medium sized Enterprises
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Design Shannon12 month pilot programme

• Part-time project manager
• Design showcases
• Design clinics
• Register of design resources
• Energising the Design Shannon concept

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• End of Presentation