Persuasion

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Persuasion

• Natalie B. Bryant

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Speech 3 Persuasive Speech

• See workbook page 28
• 5 7 minutes
• 5 outside sources
• 2 types of sensory aids
• Evals
• Nat. p. 42
• Peer p. 43
• Self p. 46

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Persuasion

• When a person consciously attempts to influence
  our thinking, feelings, and actions

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Levels of Influence
Behavior
Attitudes
Beliefs
Values
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Strategy of Persuasion

• Types of Influence
• Change - total opposite
• Instill - audience unaware of problem
• Intensify - strengthen position

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Persuasive Speaking Strategies

• Ethos
• Competent/Qualified
• personal experience
• knowledgeable
• cite outside sources

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Ethos

• Trustworthiness
• honest
• objective
• no card stacking
• Dressed for success

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Ethos (cont.)

• Dynamic
• confident
• energetic
• enthusiastic
• concerned

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Persuasive Strategies (cont.)

• Pathos -tap into audiences values
• Maslows Hierarchy of Needs

Self- actualization needs
Esteem needs
Belongingness and love needs
Safety needs
Physiological needs
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Persuasive Strategies (cont.)

• Emotional, vivid examples
• Usage of color words
• Fluent, energetic delivery
• Logos - logic
• reasoning
• research
• facts

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Principles of Persuasion

• Summary
• keep goals limited, not broad
• achieve incrementally
• place arguments in logical sequence
• motivate the audience by showing importance
• find common ground with audience

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Structuring Arguments

• Steps
• Make a claim
• Offer evidence
• Show how evidence proves claim

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Organizational Formats for the Body of Persuasive
Speeches

• Pro-Con
• State the advantages
• State the disadvantages
• Show how one outweighs the other

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Persuasive Body Formats

• Cause-Effect
• Specifics of what happened
• Effects of what happened
• What should be done

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Persuasive Format (cont.)

• Problem - Solution
• Establish problem
• Select BEST solutions
• Plan of action

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Persuasive Formats (cont.)

• Refutational Strategy
• State opposing position
• State your position
• Support your position
• Show how your position undermines theirs

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Persuasive Formats (cont.)

• Comparative - Advantage
• Introduces alternatives
• Compare alternatives
• Compare each and show which has most advantages

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Persuasive Formats (cont.)

• Criteria - Satisfaction
• Set and explain importance of criteria
• Show how your idea/product meets the criteria

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Persuasive Formats (cont.)

• Monroes Motivational Sequence
• Attention, Need, Satisfaction, Visualization,
  Action

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Persuasive Formats (cont.)

• Need - Plan
• Establish need
• Present proposal to meet need
• Demonstrate how proposal satisfies need
• Suggest plan to implement proposal

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