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WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT

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Our target customer are anyone who's interested in buying a digital camera. ... Such high resolution photos give you the advantage of being able to print them ... – PowerPoint PPT presentation

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Title: WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT


1
WMES1103PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT
  • GROUP 7
  • MEMBERS
  • SITI AISYAH BTE AMIR WEK040157
  • FADHILAH BT MOHD.AZMI WEK040032
  • NORHIDAYATI BT ABD.HALIM WEK040127

2
PERFECT VIEW (M) SDN.BHD
  • We are an established and fast growing company,
    with passion to bring the best of Information
    Technology to the world, specializing in the
    sales and purchasing of digital camera.
  • We offer a wide range of excellent quality, good
    performance, sleek design and affordable digital
    camera.
  • PERFECT VIEW brand name has a strong presence and
    continues to be associated with a strong
    reputation for highquality, dependable products
    and services.
  • Our target customer are anyone whos interested
    in buying a digital camera. Theres no customer
    limitation as we offer variant, different camera
    models.
  • One of the most outstanding products by PERFECT
    VIEW digital camera is the Perfect View Exilim
    EX- Z600 (Silver).

3
Perfect View Exilim EX- Z600 (Silver)
  • 6 Mega pixel CCD SensorFor high quality prints
    The CCD chip offers 6 million pixels. Such high
    resolution photos give you the advantage of being
    able to print them in excellent quality or to
    edit them on the computer. And so you will also
    be able to enlarge details and photos to poster
    size.
  • Extremely Bright 2.7" TFT Color DisplayThe
    brightness of the 2.7-inch TFT color display is
    approx. 1200 cd/m² and ensures a clear view of
    the subject even in extreme brightness. To ensure
    you have the best possible view in every
    situation, four pre-setting options are
    available 0/1/2/AUTO
  • Anti Shake DSPThe Anti Shake DSP is tucked away
    in the slim designer housing of the EX-Z600,
    which reduces the danger of blurred photos if the
    camera is not held steadily or the motifs are
    moving. The Auto Macro Function and the Quick
    Shutter take care in the meantime that your
    photos are correctly focused.

4
Perfect View Exilim EX- Z600 (Silver) Features
  • 9-Point Multi AF-FunctionEntirely automatic If
    you take photos using the multi-focus, the camera
    measures the distance from the motif with the
    9-Point Multi AF-Function at nine different
    points and sets the right focusing range. In
    addition, all the measured areas are displayed
    simultaneously which were the object of the
    focusing procedure. This means that every picture
    is extremely crisply focused.
  • Auto Macro modeGet closer! The Auto Macro
    function ensures sharpness in details or smaller
    settings. The EX-Z600 has focusing ranges of
    between 15 and 50 cm in macro range, i.e. close
    range.

5
Getting started to e-marketing strategies
  • Step 1 Conduct an objective assessment
  • Step 2 Identify target audiences
  • Step 3 Set goals
  • Step 4 Develop strategies
  • Step 5 Establish tracking and controls
  • Step 6 Customer service and fulfillment
  • Step 7 Marketing the web site

6
What does the online audience expects?
  • An organized and attractive web site
  • Privacy and safety for online transactions
  • Effective navigation to find specific information
  • Accurate online descriptions of products and
    services
  • Guarantees and "added benefits"for choosing your
    products and services
  • They will only get communications if they
    requested them
  • never make their email addresses available to
    anyone else without their permission

7
INTEGRATED PRODUCT MARKETING STRATEGY
  • CONVENTIONAL MARKETING STRATEGY
  • Sponsor a contest
  • Give out coupons
  • Yellow pages
  • Posters and Billboards
  • Newspapers/Magazines adds
  • Radio services
  • Television Advertising
  • Cinemas advertisements
  • Create brochures/pamphlets
  • Booth and Showroom
  • E-MARKETING STRATEGY
  • Internet Marketing Analysis
  • Search engines
  • Reciprocal Links
  • Affiliate programs
  • Newsgroups and Web-rings
  • Broadcast e-mail

8
Internet Marketing Analysis
  • 1.  SWOT Analysis i-Identify firms and
    products potential Strengths, Weaknesses,
    Opportunities , Threats
  • 2. Market Research / Market Overviewi .
    Determine supply and demand
  • - Identify main competitors -Establish value
    proposition clear, distinct and
    non-arguableii.  Identify distribution options-
    Establish distribution channels
  • 3. Internet Marketing
  • -website
  • -search engine
  • -pay per click advertising
  • 4. Media Marketing

9
Online searchable databases
Mechanism
-Content of title elements -keyword and
description -pages linked to this page
Search Engines
Take page, link page and collect words into DB
final database is created
Check how frequent each word appears
Determine important keywords
10
more hyperlinks higher up in the search engine
rankings
agreement between two webmasters
from clicking the reciprocal link directly
www.camerahobby.com
provide a hyperlink to each other websites
Reciprocal links
Internet search engines also take into account
the number of web sites which contain links to
your web site
increase traffic to your web site
show a partnership between two sites
quick access
11
Paying commision to other websites
Example www.lelong.com.my
Affiliate programs
For promoting goods and services
Connections to customers
Link to our site
12
send informative article to the chosen groups
with a link back to our site.
www.photolinks.com www.webring.com
on-line discussion groups
Newsgroup and web rings
very effective and highly targeted method
allow a link-ring to be added to our site
suitable web rings and set up our company on the
ring.
13
Newsletter received monthly or weekly
Using carefully targeted list or opt in list
Broadcast email Opt-in
Establish e-mailing system
Recipient has asked to receive information
Excellence response rates
14
Improving Our Search Engine Rank
  • Focus On Keyword (http//www.marketingprinciples.c
    om/articles.asp?cat901)
  • Choose the Keyword
  • Target the right keyword
  • Integrate keyword
  • Website URL
  • Page Title
  • Page Content
  • 3. Obtain links from the site
  • 4. Meta Tag
  • 5. Alt Tag

15
Domain Name
  • Definition
  • is a name by which a company or organization is
    known on the Internet. It is the basis of our
    internet identity
  • our web site is at www.perfectview.com, and we
    use info_at_perfectview.com as our e-mail address.
  • Unique
  • may include a combination of letters, numbers and
    hyphens.

16
Steps to register Domain Name
  • Think of a name
  • You should have an extension in mind (.com, .org,
    .net, etc.).
  • You must have a valid credit card (online
    payments, and in the form of a credit card )

17
Where do I start the registration process?
  • Go to the Domain Registration page of
    LocalNetHosting.com. Enter a name in the search
    field, select the extensions you want, and click
    "Search Now!". Follow the instructions that
    appear on the results page.

18
Why register?
  • To protect our company identity
  • To personalize our e-mail
  • To take the first step in establishing an online
    presence Domain

19
CONVENTIONAL MARKETING STRATEGY FORM
  • Media
  • Through media, the information and
    promotion of a certain product can be reached by
    millions of people all over the country. It
    offers high visual with sound effect, as people
    are always amused by it, thus able to captive
    audience at once. This itself is a powerful
    marketing tool.
  • Examples
  • Television
  • Radio
  • Cinemas

20
CONVENTIONAL MARKETING STRATEGY FORM
  • Print Advertisement
  • A creative and interesting printing
    material can be a helpful marketing tool. It
    should provide all of contact information, as
    well as a brief overview of the business and the
    service provided. Pictures and other graphics are
    eye-catching additions and will entice the reader
    and hold their interest. Putting the companys
    logo and stationery is another excellent idea of
    marketing.
  • Examples
  • Newspapers and Magazines
  • Posters and Billboards
  • Yellow Pages
  • Brochures and pamphlets
  • Business cards

21
CONVENTIONAL MARKETING STRATEGY FORM
  • Booth and showroom
  • During convocations at any
    IPTA/IPTS
  • During any community
    functions/gathering/expo
  • eg PC Fair
  • Jom Heboh
  • Sponsor a contest
  • Give prizes / freebies for contests of
    local media
  • Give out coupons
  • Insert coupons at print advertisements
    on local media

22
CONCLUSIONWHICH IS THE BEST STRATEGY?
  • E-MARKETING STRATEGY
  • Advantages
  • Cost effectives
  • Market penetration
  • Low cost, instant communication
  • Time saving
  • Contest is timeless
  • Disadvantages
  • Difficulty in attracting customers
  • Salespersons are isolated
  • Difficulty in evaluating transactions
  • Information overloading
  • Irrelevant information
  • CONVENTIONAL MARKETING STRATEGY
  • Advantages
  • Easy applications
  • Easy to attract customers
  • Human interactions in transactions
  • Does not required high-tech
  • expertise
  • Disadvantages
  • Relatively Costly
  • Silent and static (print adds)
  • Required more time
  • Limited business communication

23
WHY WE USE E-MARKETING STRATEGY?
  • Less costly compare to traditional advertising
    media
  • Increased exposure, no geographic boundary for
    Internet users
  • More personalized ads
  • More targeted audience
  • More accurate as it can be updated timely with
    minimal effort and cost
  • Easier to collect and track customer information

24
REFERENCE
  • http//www.logtechnology.com/en-portal_application
    _design-p420-v1.html
  • http//en.wikipedia.org/wiki/E-marketing
  • http//www.davechaffey.com/E-business/C5-Strategy/
    E-business-strategy-defined
  • http//en.wikipedia.org/wiki/Tags
  • http//searchenginewatch.com/showPage.html?page21
    67961
  • http//www.searchengineforums.com/apps/searchengin
    e.forums/forumseo-general/thread1135392640/act
    ionthread
  • http//www.rankforsales.com/

25
  • THANK YOU
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