Title: WMES1103 PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT
1WMES1103PENGURUSAN STRATEGIK TEKNOLOGI MAKLUMAT
- GROUP 7
- MEMBERS
- SITI AISYAH BTE AMIR WEK040157
- FADHILAH BT MOHD.AZMI WEK040032
- NORHIDAYATI BT ABD.HALIM WEK040127
2PERFECT VIEW (M) SDN.BHD
- We are an established and fast growing company,
with passion to bring the best of Information
Technology to the world, specializing in the
sales and purchasing of digital camera. - We offer a wide range of excellent quality, good
performance, sleek design and affordable digital
camera. - PERFECT VIEW brand name has a strong presence and
continues to be associated with a strong
reputation for highquality, dependable products
and services. - Our target customer are anyone whos interested
in buying a digital camera. Theres no customer
limitation as we offer variant, different camera
models. - One of the most outstanding products by PERFECT
VIEW digital camera is the Perfect View Exilim
EX- Z600 (Silver). -
3 Perfect View Exilim EX- Z600 (Silver)
- 6 Mega pixel CCD SensorFor high quality prints
The CCD chip offers 6 million pixels. Such high
resolution photos give you the advantage of being
able to print them in excellent quality or to
edit them on the computer. And so you will also
be able to enlarge details and photos to poster
size. - Extremely Bright 2.7" TFT Color DisplayThe
brightness of the 2.7-inch TFT color display is
approx. 1200 cd/m² and ensures a clear view of
the subject even in extreme brightness. To ensure
you have the best possible view in every
situation, four pre-setting options are
available 0/1/2/AUTO - Anti Shake DSPThe Anti Shake DSP is tucked away
in the slim designer housing of the EX-Z600,
which reduces the danger of blurred photos if the
camera is not held steadily or the motifs are
moving. The Auto Macro Function and the Quick
Shutter take care in the meantime that your
photos are correctly focused.
4Perfect View Exilim EX- Z600 (Silver) Features
- 9-Point Multi AF-FunctionEntirely automatic If
you take photos using the multi-focus, the camera
measures the distance from the motif with the
9-Point Multi AF-Function at nine different
points and sets the right focusing range. In
addition, all the measured areas are displayed
simultaneously which were the object of the
focusing procedure. This means that every picture
is extremely crisply focused. - Auto Macro modeGet closer! The Auto Macro
function ensures sharpness in details or smaller
settings. The EX-Z600 has focusing ranges of
between 15 and 50 cm in macro range, i.e. close
range.
5Getting started to e-marketing strategies
- Step 1 Conduct an objective assessment
- Step 2 Identify target audiences
- Step 3 Set goals
- Step 4 Develop strategies
- Step 5 Establish tracking and controls
- Step 6 Customer service and fulfillment
- Step 7 Marketing the web site
6What does the online audience expects?
- An organized and attractive web site
- Privacy and safety for online transactions
- Effective navigation to find specific information
- Accurate online descriptions of products and
services - Guarantees and "added benefits"for choosing your
products and services - They will only get communications if they
requested them - never make their email addresses available to
anyone else without their permission
7INTEGRATED PRODUCT MARKETING STRATEGY
- CONVENTIONAL MARKETING STRATEGY
- Sponsor a contest
- Give out coupons
- Yellow pages
- Posters and Billboards
- Newspapers/Magazines adds
- Radio services
- Television Advertising
- Cinemas advertisements
- Create brochures/pamphlets
- Booth and Showroom
- E-MARKETING STRATEGY
- Internet Marketing Analysis
- Search engines
- Reciprocal Links
- Affiliate programs
- Newsgroups and Web-rings
- Broadcast e-mail
8Internet Marketing Analysis
- 1.  SWOT Analysis i-Identify firms and
products potential Strengths, Weaknesses,
Opportunities , Threats - 2. Market Research / Market Overviewi .
Determine supply and demand - - Identify main competitors -Establish value
proposition clear, distinct and
non-arguableii.  Identify distribution options-
Establish distribution channels - 3. Internet Marketing
- -website
- -search engine
- -pay per click advertising
- 4. Media Marketing
9Online searchable databases
Mechanism
-Content of title elements -keyword and
description -pages linked to this page
Search Engines
Take page, link page and collect words into DB
final database is created
Check how frequent each word appears
Determine important keywords
10more hyperlinks higher up in the search engine
rankings
agreement between two webmasters
from clicking the reciprocal link directly
www.camerahobby.com
provide a hyperlink to each other websites
Reciprocal links
Internet search engines also take into account
the number of web sites which contain links to
your web site
increase traffic to your web site
show a partnership between two sites
quick access
11Paying commision to other websites
Example www.lelong.com.my
Affiliate programs
For promoting goods and services
Connections to customers
Link to our site
12 send informative article to the chosen groups
with a link back to our site.
www.photolinks.com www.webring.com
on-line discussion groups
Newsgroup and web rings
very effective and highly targeted method
allow a link-ring to be added to our site
suitable web rings and set up our company on the
ring.
13Newsletter received monthly or weekly
Using carefully targeted list or opt in list
Broadcast email Opt-in
Establish e-mailing system
Recipient has asked to receive information
Excellence response rates
14Improving Our Search Engine Rank
- Focus On Keyword (http//www.marketingprinciples.c
om/articles.asp?cat901) - Choose the Keyword
- Target the right keyword
- Integrate keyword
- Website URL
- Page Title
- Page Content
- 3. Obtain links from the site
- 4. Meta Tag
- 5. Alt Tag
15Domain Name
- Definition
- is a name by which a company or organization is
known on the Internet. It is the basis of our
internet identity - our web site is at www.perfectview.com, and we
use info_at_perfectview.com as our e-mail address. - Unique
- may include a combination of letters, numbers and
hyphens.
16Steps to register Domain Name
- Think of a name
- You should have an extension in mind (.com, .org,
.net, etc.). - You must have a valid credit card (online
payments, and in the form of a credit card )
17Where do I start the registration process?
- Go to the Domain Registration page of
LocalNetHosting.com. Enter a name in the search
field, select the extensions you want, and click
"Search Now!". Follow the instructions that
appear on the results page.
18Why register?
- To protect our company identity
- To personalize our e-mail
- To take the first step in establishing an online
presence Domain
19CONVENTIONAL MARKETING STRATEGY FORM
- Media
- Through media, the information and
promotion of a certain product can be reached by
millions of people all over the country. It
offers high visual with sound effect, as people
are always amused by it, thus able to captive
audience at once. This itself is a powerful
marketing tool. - Examples
- Television
- Radio
- Cinemas
20 CONVENTIONAL MARKETING STRATEGY FORM
- Print Advertisement
- A creative and interesting printing
material can be a helpful marketing tool. It
should provide all of contact information, as
well as a brief overview of the business and the
service provided. Pictures and other graphics are
eye-catching additions and will entice the reader
and hold their interest. Putting the companys
logo and stationery is another excellent idea of
marketing. - Examples
- Newspapers and Magazines
- Posters and Billboards
- Yellow Pages
- Brochures and pamphlets
- Business cards
-
-
21CONVENTIONAL MARKETING STRATEGY FORM
- Booth and showroom
- During convocations at any
IPTA/IPTS - During any community
functions/gathering/expo - eg PC Fair
- Jom Heboh
- Sponsor a contest
- Give prizes / freebies for contests of
local media - Give out coupons
- Insert coupons at print advertisements
on local media -
22CONCLUSIONWHICH IS THE BEST STRATEGY?
- E-MARKETING STRATEGY
- Advantages
- Cost effectives
- Market penetration
- Low cost, instant communication
- Time saving
- Contest is timeless
- Disadvantages
- Difficulty in attracting customers
- Salespersons are isolated
- Difficulty in evaluating transactions
- Information overloading
- Irrelevant information
- CONVENTIONAL MARKETING STRATEGY
- Advantages
- Easy applications
- Easy to attract customers
- Human interactions in transactions
- Does not required high-tech
- expertise
- Disadvantages
- Relatively Costly
- Silent and static (print adds)
- Required more time
- Limited business communication
23WHY WE USE E-MARKETING STRATEGY?
- Less costly compare to traditional advertising
media - Increased exposure, no geographic boundary for
Internet users - More personalized ads
- More targeted audience
- More accurate as it can be updated timely with
minimal effort and cost - Easier to collect and track customer information
24REFERENCE
- http//www.logtechnology.com/en-portal_application
_design-p420-v1.html - http//en.wikipedia.org/wiki/E-marketing
- http//www.davechaffey.com/E-business/C5-Strategy/
E-business-strategy-defined - http//en.wikipedia.org/wiki/Tags
- http//searchenginewatch.com/showPage.html?page21
67961 - http//www.searchengineforums.com/apps/searchengin
e.forums/forumseo-general/thread1135392640/act
ionthread - http//www.rankforsales.com/
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