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Klaus H. Schaaf
AutoUni Research
Presentation 16.02.2005
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Research Approach of the AutoUni
Innovation commercialization of invention,
Joseph A. Schumpeter
University Research
Industrial Research
Innovation Research
Intelligent Merging of Basic Academic Research
with Applied Industrial Research
Innovation Campus
Overcome boundaries of space as well as of
Institutions Shorten Time to Market
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Concept of Research at Volkswagen AutoUni
Volkswagen AutoUni as "Think Tank" for the
Wolfsburg/Braunschweig area

• Time Line
• January 2005 Definition of Topics in
  cooperation with Volkswagen and
• Wolfsburg AG
• Middle of 2005 Contracts with Partners for
  Future Labs
• February 2006 First 2-3 Future Labs working
• 2007 5-6 Future Labs productive
• 2010 The first "old" Future Labs are replaced
  by new ones

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Research Organisation
Volkswagen AutoUni
Education Schools
Culture values of Corporation
Economics and Business Admi- nistration
Science and Techno-logy
Humanities andSocial Sciences
Learning Strategy Technology
Research

• Corporation-relevant
• Postgraduate Education
• as additional scientific qualification
• Working on "Real Cases"
• Learning by doing Research (e.g. Master Thesis)

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Research Organisation
Volkswagen AutoUni
Education Schools
Research Future Labs
Culture Values of Corporation
Mobile Life Lab
Age HMI Lab
Still Open
Economics and Business Admi- nistration
Science and Techno-logy
Humanities andSocial Sciences
Learning Strategy Technology
Research

• Corporation-relevant
• Postgraduate Education
• as additional scientific qualification
• Working on "Real Cases"
• Learning by doing Research (e.g. Master Thesis)

• Future Labs Research Labs
• Limited Time Span
• Cooperation-based Research with Partners
  (Industry and Akademia)
• Result-oriented (New Products, Services,
  Processes)
• Innovation-oriented (Commerzialisation of
  Inventions)

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Fingerprint of AutoUni-Research

• Multiple Perspectives
• (Technique, Economy, Society)

Trans- disciplinary

• Spacial Closeness
• Limited life span (3-5 Years)

Flexible
Scientific Approach

• Observation
• Analysis
• Improvement

Research

• Research cooperations with Industry and academic
  partners

Cooperative
Real Cases

• Future Labs

Effective Communication
Thinking Out-of-the-Box

• Unconventional solutions
• Break new ground

• Flat Hierarchy
• Short distances

ResultOriented

• Commercialization by means of new products,
  services, processes

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Future Labs
Future Labs
Sustaina-bility Standards
Mobile Life Lab
Age HMI Lab
Wireless Wolfsburg
Cross Functional Tasks

• Research of Innovation process
• Creativity
• Communication
• Transdisciplinarity

• IP-Management
• - Consortium contracts
• Business models
• Multilateral

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Research Organisation

• Mobile Life Campus is the institutional framework
  for AutoUni Research
• Local merging of knowledge using Theme-based
  Future Labs, as a common project of a
  pre-competitive research consortium, built and
  financed by several equal partners
• Future Labs are limited in life-span, innovation
  oriented, built on partnerships and result
  oriented. They offer short distances and
  cooperation with different scientists which are
  not achievable otherwise.
• The Future Labs are organized by Volkswagen
  AutoUni. AutoUni acompanies scientifically the
  transdisziplinary experiments "Future Labs".
• Future Labs are the Real Cases of Research at the
  Volkswagen AutoUni

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Areas of Research
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Areas of Research
Future Labs
Areas of Research
Corporate Tasks for AutoUni
Research Program
Innovation Research
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Areas of Research
Corporate Tasks
Research Program
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Areas of Research
Future Labs
Future Labs
Aging
Organizational Fitness
Aging
Organizational Fitness
Areas of Research
Standardization
Research of the Future
Standardization
Research of the Future
Health
Mobility
Leadership
Corporate Tasks
Services
Sustainability
Research Program
Innovation Research
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Areas of Research
Wireless Wolfsburg
SustainabilityStandards
Age HMI Lab
Mobile Life Lab
Future Labs
Health
Learning Lab
Strategy Lab

Organizational Energy
Aging
Organizational Fitness
Areas of Research
Standardization
Research of the Future
Health
Mobility
Leadership
Corporate Tasks
Services
Sustainability
Research Program
Innovation Research
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Areas of Research
Wireless Wolfsburg
SustainabilityStandards
Age HMI Lab
Mobile Life Lab
Future Labs
Health
Learning Lab
Strategy Lab

Organizational Energy
Aging
Organizational Fitness
Areas of Research
Standardization
Research of the Future
Health
Mobility
Leadership
Corporate Tasks
Services
Health
Research Program
Innovation Research
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Wireless Wolfsburg
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Age HMI (Human Machine Interface) Lab
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Mobile Life Lab
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Sustainability Standards
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Vielen Dank für Ihre Aufmerksamkeit!