Presentation to easyJet

1
Presentation to easyJet September 3rd, 2007
2
Who is Bornforsports.com?
3
BORNFORSPORTS approach

• Vision
• BORNFORSPORTS aims to become the number one
  sports style vertical marketplace A new
  generation digital Lifestyle!
• Mission
• BORNFORSPORTS is a community marketplace where
  consumers can purchase sports style goods from
  top brands and services at very attractive prices
• Barriers of entrance
• - Pan-European and Asian presence
  
  - Experienced team in digital market
  places
  
  - Exclusive distribution partnerships in
  multi-countries

4
Pan-European presence in Numbers
8
5
BORNFORSPORTS Backers
Carlo Micheli Founder
of Fastweb
Jean Christophe Chopin Founder of ETrade
Europe
Mansour Oijeh Owner
of McLaren F1 TAG
Had diner with Mr Stelios at the Founders Forum
Europe in June 07
6
BORNFORSPORTS Offer
Access to a Flash Branded Sale at -50
Registration
Access to community features
7
Already over 150 Flash Sales ..
8
Recent Development in Travel
Bornforsports acquired in 2007, the largest
independent travel market-place booking engine in
France called Alliance Réseaux (www.alliance-resea
ux.com) Its customers are the counties and the
cities through their tourist information centers.
Example all of Bretagne, all of Champagne
Ardennes, all of Savoie, Isère and Haute Savoie.
It covers currently 30 of the French
territory. Its engine, the Open SystemTM, enables
to book dynamically all the hotels,
accommodations, activities, good deals of any
city in one basket. Examples of websites managed
by Alliance Réseaux www.chamonix.com,
www.la-plagne.com, www.isola2000.com,
www.praloup.com
9
Proposition for easyJet4ski
10
Understood assumptions
easyJet is planning to launch a beta site
dedicated for Ski Breaks called
easyJet4ski easyJet has already partnered with an
Hotel provider and Equipment hire provider The
launch date is due by end of September easyJet is
open to find other partners, pan-Europeans,
adding value to the offer
11
What could we do for easyJet4ski?
Bornforsports can cover, on a pan-European basis
(UK, France, Germany, Italy), weekly Flash Sales
of top winter brands at an average of -50 for
your end customers
1
Bornforsports can cover in English French (in
2007) and in German and Italian (in 2008) the
accommodation bookings outside hotels (ie. flats
and chalets) for all main ski resorts in France
2
Bornforsports can cover in English and French the
reservation of your ski teacher with the official
school (ESF) for all main ski resorts in France
3
Bornforsports can create dynamic packages in
all languages, dedicated to the top French ski
resorts of your choice. Example discover the
Massif du Mont Blanc! ? Accommodation the
Equipment the Ski Lift Passes the Ski Teacher
Bowling
4
12
1
Brands Flash Sales

• Bornforsports as already contracted with over 30
  winter/ski brands for their overstock and could
  put together a weekly Flash Sale on easyjet4ski
  with the following Unique Selling Points
• Avg -50 vs retail price
  
  ?Limited stock first come first serve
  ?For
  women, men and children
  ?Pan-European delivery
  guarantied

13
1
Brands Flash Sales
14
2
Accommodation Bookings
Bornforsports, through its Open SystemTM, is
managing exclusively the FNAIM network booking
engine FNAIM is the largest accommodation
agents/brokers in the ski sector with 80 market
share Covering all the main ski resorts with over
120 000 beds http//www.fnaim-vacances-alpes.com

15
3
ESF Ski Teachers
Bornforsports, is the official digital partner of
the ESF ski school for 3 years It sponsors the 2
major ESF events Etoile dOr and Ski dOr It
has created a bridge between its Open SystemTM
and the ESF booking engine (available currently
in French and English)
16
4
Dynamic Packaging
outside Airline
Bornforsports could dynamically package offers
for easyJet4ski and
test this proposition in 2007 with 4 top
regions - Pays du Mont Blanc Chamonix St
Gervais
- Mercantour Auron Isola 2000

- Pays de Maurienne La Toussuire Valloire
-
Tarentaise Méribel (Bride les Bains), Valmorel
and La Plagne The package could include
Accommodation (Flats and Chalets, and if needed
hotels)
Equipment

Ski passes

Ski
teacher

Extra activities (bowling, spa)
17
4
Dynamic Packaging
outside Airline
Example of Bornforsports dynamic packaging at
the Mont-Blanc ski resorts
www.chamonix.com
www.st-gervais.net
18
Finally a Pan-European
co-branded competition!
19
Commercial Agreement Terms
Duration

3 years renewable Territory


Pan-European Financials for easyJet4ski

? For
Brands Flash Sales 10 of avg basket (75)
? For Accommodations 3
of avg basket (700)
? For Ski Teacher 5 of avg basket
(150) ?
For Dynamic Packages 5 of avg basket
(1000) Exclusivity on Ski

To be discussed if mutual