How To Use Google Analytics

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How To Use Google Analytics
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• If you are looking for a powerful web analytics
  program, it is almost certain that Google
  Analytics will be recommended to you.  There are
  many reasons why you should use this program. Of
  course, to reap the benefits of Google Analytics,
  you need to know how to use it properly.

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Why opt for Google analytics?

• Google Analytics is an impressive program which
  can be used to keep a track of the traffic
  patterns of your website. However, the most
  incredible aspect of this program is that it is a
  Google product. You must already be using other
  products from Google which means Analytics will
  be a welcome addition.

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• After all, it can integrate with the other
  programs from Google such as AdWords and AdSense
  which are powerful search engine marketing tools
  as well. In spite of the immense capabilities of
  Analytics, you will find it quite easy to use
  just like the other programs from Google.
  Additionally, the program is available entirely
  for free.

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The main interface

• After setting up your account at Google
  Analytics, you should head over to the report for
  your website. This will open up the Visitors
  Overview screen. There will be a chart which
  shows last months traffic patterns at the top of
  this report.

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• A drop down menu is present for modifying the
  date range of the chart. You also have the
  ability to make annotations for particular days
  on this chart. This allows you to check the cause
  of traffic spikes or drops on those days later.

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• The main report navigation is present on the left
  side. Detailed reports about the Visitors can be
  viewed through here along with overviews. You can
  also get comprehensive reports on the content,
  traffic sources and conversions here. This
  section also contains Help links for the more
  common issues you may encounter.

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• The top of the screen contains another navigation
  section. This contains links to conversion,
  custom reports. You will also notice a link to
  the Intelligence section, which is one of the
  newer features of Google Analytics.

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Visitors for your website

• This is the default screen which opens up every
  time you wish you view a report for any of your
  own websites. Various details such as unique
  visitors, total number of visitors, pageviews and
  average pages per visit will be displayed here.
  Other details such as the bounce rate, new visits
  percentage and average time spent on the website.

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• The section also contains basic demographics and
  mobile reports. They are located at the bottom.
  You can filter out the visitors on the basis of
  various factors such as region, language, browser
  and even operating system, both mobile and
  desktop.

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• You will find the demographics reports to be very
  useful. You can view the detailed reports through
  the navigation menu on the left.This section
  contains various sub reports which gives you more
  details. The behavior report can be used for
  gaining an insight on the number of returning
  visitors to your website.

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• The engagement report keeps track of two major
  metrics, the duration of the visit and the number
  of pages viewed by each visitor. Of course,
  higher statistics for these metrics will be
  better. You will also get technology reports and
  mobile statistics reports. While these reports
  are not very helpful for your digital marketing
  purposes, they are useful nonetheless.

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Traffic sources using Google analytics

• This overview section will be one of the most
  critical parts for your analytical needs. The
  traffic sources will help you understand how good
  your SEO is. You will also get to know more about
  the quality of your AdWords, incoming links and
  other marketing campaigns.

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• It will also help you find out the areas where
  you are weak. It is important for your traffic to
  come in through different sources. This allows
  you to retain a steady flow of traffic even if
  one of those sources stops sending you visitors.

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• The keyword reports in this section are very
  important. With the help of these reports, you
  will find out the how your visitors are searching
  and reaching your website. Google Analytics
  tracks all the keywords which are bringing in
  traffic to your website. This way, you can help
  your SEO services team to use the best keywords.
  There is a search sub-report which can tell you
  the frequent landing pages for the visitors as
  well as the search engine from where they
  originated.

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• Comprehensive reports for the traffic brought by
  your advertisements will also be available if you
  are using Google AdWords. The information given
  here will be valuable for your digital marketing
  strategies.

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Content in Google analytics

• The content overview section will present you
  with a graph that shows the page views instead of
  the visits. The overview pages also list the
  AdSense revenue. You will also get the average
  time and bounce rate for each page here. The
  bottom of the screen contains options which can
  be used to review the content of your website by
  pages or page titles.

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