THE IMPORTANCE OF VIDEO MARKETING

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THE IMPORTANCE OF VIDEO MARKETING

• LEADSCRIBE

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If a photo is worth a thousand words, how much
more is the video worth? This is the cornerstone
of digital marketing, a forward-looking marketing
strategy that incorporates multimedia into your
marketing campaigns. For everything from building
customer relationships to promoting your brand,
services or products, video marketing can be
used. Video marketing can also serve as a way of
sharing how-to's, encouraging consumer
testimonials, live streaming activities, and
providing viral (entertaining) content.
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How Video Marketing Works 
Allocate resources You'll need to set a video
budgetat least decent equipment, good editing
software, and a video marketing guru (or, better,
team)as well as time to make it. Tell your
stories Storytelling was never as important as
recording, so get brainstorming what stories
would you like to tell? How are you going to tell
them? Engage It's not enough just to tell your
stories while you do, you have to engage your
audience. How are you going to be interesting in
your stories? What's the group going to hook up?
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Keep it brief. There is no set video marketing
length (although recommendations are available),
but the general rule is that shorter videos are
better. With your writing, be ruthless. Cut, cut,
cut all that's different. There are small periods
of time, so make the best of what you
get. Publish Embedded in your website, posted to
Google-owned YouTube, and all your social media
channels, publish your videos far and wide. Then
support, foster, foster. Analyze Track metrics
and statistics to find out which videos are doing
the bestand why.
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The Benefits of Video Marketing
Video is a Gold Mine for SEO It can increase
your ranking of search engines, click-through
rates, open rates, and conversions. But your
target audience must be reached. YouTube is
Google's second-largest search engine. What's
best Google owns YouTube. So that means you can
work wonders for your SEO with a properly tagged
photo. Video Boosts Conversion Rates A recent
study found that after watching a video
presentation of that product, 57 percent of
online customers were more likely to buy a
product they were considering buying.
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Video is Easily Accessible There are endless
video marketing platforms available. You name it,
YouTube, television broadcasting, video boards,
and street marketing. There are endless
possibilities. Consumers can access the online
video at any time, anywhere with a smartphone.
For traditional paper marketing, the same is not
true. You can hit your audience in a
cost-effective way with video.  Video is
Effective Studies show that retention rates for
both seen and heard information are as high as
80. For information that is seen, these numbers
drop to 20 percent and only 10 percent for
information that is heard. It's easy to mix
visual and audi
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Planning Your Video

• Who's your target audience? -customer persona are
  you looking for? This can be a part of the
  traditional buyer persona of your product.
• What is the purpose? - Is it to raise awareness
  of the brand? Sell more tickets for the event?
  Starting a new product? After watching the video,
  what do you want your audience to do?
• Where's the video going to live? - On Facebook?
  Here is a sort of a landing page? Until
  repurposing it for other platforms, you should
  start with one target location where you know
  your audience can discover the video.

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• When's it due? - Start with a timeline at all
  times. A video you've got to work on for a couple
  of months will have a very different budget and
  creative scope in a couple of days.
• What's your budget?- Video can be costly, but if
  you set a budget, it doesn't have to be... Do
  your research and set parameters for realism,
  particularly before answering the next question.
• What are the criteria for creation? Think about
  the innovative roadblocks that may occur with
  your budget, expertise, and resources in mind. To
  build lower third graphics, do you need a
  designer? Can you make a live-action video or an
  animated video?