Keeping People Safe and Informed With Safety Videos

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Keeping People Safe and Informed With Safety
Videos
Video is one of the most tried, tested and true
methods for delivering public health and safety
guidelines. Video content is engaging, effective
at communicating potentially life-saving
information, and its a cost-effective way of
training new employees. Video content is the
simplest way to deliver this essential
information in the new reality of remote and
hybrid working environments. You can also think
of it as a customized resource that gives your
organization a competitive edge within your
industry. A strong and robust orientation
process can go a long way in helping your
employee retention figures. A recent survey by
the Content Marketing Institute indicates that
video isand will continue to be for many years
to comethe most worthwhile investment for
marketing and communications teams in countries
around the world. This is especially true when it
comes to health and safety where visualization
is key for the retention of key
information. Especially with pandemic
restrictions lifting worldwide, its never been
easier to add some creative flair to your next
training video. But what exactly makes the
perfect and engaging video for your companys
health and safety training modules? And is it
worth
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• hiring a professional video team to create your
  business needs workplace safety videos? The team
  at Studio52 has put together this ultimate guide
  for your company to make a masterpiece, whether
  you hire the pros like us, or decide to tackle
  the project in-house.
• Whats Your Story?
• The story is the most important aspect in the
  production of any video-making project. There
  are so many styles you can use to tell your
  story, from a simple voice-track narrating over
  some stock visuals to a full-blown dramatic
  re-creation using actors, props and
  professional-grade lighting. But you dont have
  to let your budget or access to resources
  dictate the success of your video.
• Plan Ahead
• A sure way to increase your chances of success in
  any video production is to start planning early
  and make sure that everybody involved in the
  endeavour is going to be on the same page from
  Day One. This is known as pre-production and
  these meetings are essential to getting your
  project off the ground and running smoothly from
  location to scouting, to shooting and editing.
  Getting your schedule straight and setting
  expectations early will ensure you stay on budget
  and dont waste everybodys time.
• Whats Your Style?
• Your budget will determine what style of video
  you end up shooting and the team at Studio52
  will be here to guide you through that process,
  but remember, no matter what style you choose, a
  commitment to telling a great story will carry
  you further than all the fancy special effects
  or ensembles casts you put together. In any
  health and safety video, the key formula to
  stick with is a three-part process that includes
  Situational Setup, A Conflict and The
  Resolution. Always provide context for your
  audience including what new equipment youre
  working with, why its dangerous, and how to
  solve the problem so nobody gets hurt. At the end
  of the day, youre trying to teach a lesson
  about leadership.
• Dialogue

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• Know your audience when you sit down to write the
  script. Dont use overly complex terminology or
  bombard your viewers with lots of numbersthat
  is, unless you have a creative way of displaying
  them. Inject humour whenever possible if its
  appropriate because a light-hearted attitude
  will keep people engaged for longer.
• Talk To Your Staff
• It can be a useful tactic to include video clips,
  such as statements and reflections from your
  employees because theyre more likely to
  empathize and relate with their peers than some
  stranger or executive leadership. Do not script
  their responses, but ask the right questions and
  youll find that youll most likely get a
  thoughtful and organic response that will really
  resonate with their co-workers. If your interview
  subject stumbles on a thought, its totally fine
  to ask them to repeat it.
• Prompt Your CEO
• If you do decide to feature your CEO or other
  members of your executive leadership group, you
  want them to look and sound as good as possible.
  Think about the backdrop, their lighting and
  consider investing in a makeup artist. Finally,
  you dont want to waste their valuable time by
  doing multiple takes and you dont want to risk
  their reputation by having them stumble or
  stammer on camera. The solution to this is using
  a teleprompter. There are many apps available,
  both free and paid that you can utilize.
• Use Different Angles
• If you want to keep your audience engaged, its
  easier if you use multiple camera angles. Even
  for interviews, if you can have a multi-camera
  setup, you will be thankful during the editing
  process. Avoid using too many wide shots because
  that can get boring very quickly. If youre
  filming employees using machinery and other
  props, do lots of closeups and medium shots so
  you have some variety to choose from in the
  post-production process.
• Get Moving!
• You dont have to always have the camera locked
  off. Use tracking or panning techniques to
  follow a person as they walk around the workshop
  or follow them from behind in a hallway. Another
  effective camera trick is a slow zoom in or slow
  zoom out

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• to emphasize something. You can get creative in
  the editing suite after shooting to add some of
  these effects, but the most impressive shots will
  come with a little fancy camera work during the
  main production.
• Light It Up!
• Many workplaces have dingy lighting or
  fluorescent lighting that can turn your videos
  subjects skin an unflattering colour. Try to
  invest in some proper lighting kits for your
  shoot so you can make the shots feel warm. If
  youre on a budget, try to utilize as much
  natural light as possible. Overcast days are the
  best times to shoot outside or near windows.
• Whats That Sound?
• Poor sound quality can turn people off a video
  very quickly and distract from the important
  messaging youre trying to get across to your
  employees. Its important to invest in some
  microphones. Not a stick mic like the ones you
  see at a podium, but small microphones that can
  clip to your shirt and get wired to a battery
  pack that can be attached to a belt or dropped
  inside a jacket pocket. Follow this advice and
  youll come across as extremely professional.
  Having this kind of smaller-sized microphone that
  clips onto someone is especially important if
  you are filming someone in a loud workspace such
  as a factory floor or workshop.
• Get Animated
• Shifting away from using real-life actors and
  incorporating some animation can really inject
  some flash into your video and perk up your
  audience. Statistically, the human brain will
  retain more than 90 of an image as opposed to
  just 10 of the written word. Using bouncy
  music, colourful graphics and an engaging
  voiceover person can go a long way to making
  your safety video production a memorable one.
• Extra Content
• If you made a great video, now you have a captive
  audience to push towards additional content or
  bonus content on your company website. Direct
  viewers to a website where employees can watch
  more instructional videos, download educational
  PDFs and retrieve contact information about who
  they can reach out to if they have additional

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• questions. If its not too out-of-step with the
  tone of your business, you could consider
  putting together a blooper reel that people can
  watch online.
• Get Social
• If the video doesnt contain any sensitive or
  confidential information about your business,
  consider posting the videos on social media. It
  will show the public that you care about your
  workerspotentially attracting new employees. It
  also lets your employees watch the video anytime
  and on any platform. If you have an internal
  social network such as Teams or Slack, you could
  also challenge your employees to share their own
  safety tips and stories with the allure of a
  possible prize to be won. This will increase
  engagement and boost morale about a sometimes
  mundane topic!
• Get Excited!
• Make sure every part of your production conveys
  the excitement and passion your team had for
  making this project. The extra thought you put
  into sound, lighting and most importantlythe
  storytellingwill be very evident and your
  audience will appreciate the quality of
  production. Be fun, be informative and be
  relatable to the audience youre trying to
  educate.
• Studio52 Is Here To Help
• The mass return of workers to offices in a
  post-pandemic world is going to prompt a lot of
  questions regarding health. Youll want your
  employees to feel cared about and safe. Thats
  why investing in a top-quality health and safety
  video is a crucial investment for any
  organizationno matter its size or budget.
• Studio52 is here to help with the entire process
  for all stages of production and planning. Its
  easy to get overwhelmed by schedules, spending
  and editing. Trust our team of talented and
  experienced videographers and editors with your
  health and safety video. Contact us today for a
  free consultation.