Slajd 1

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Reverse Auction
Reverse Auction is a mobile service and
application to run SMS contests. Unlike with
traditional auctions, in reverse auctions the
lowest unique bid wins the prize! The game can be
carried out as a stand-alone contest promoted in
different media channels or as a TV/radio show
with live moderation.
Reverse Auction general rules

• Each auction takes place within a defined period
  of time (e.g. one week)
• participants place their bids (numbers or prices)
  by sending an SMS with defined conent to a given
  Premium Rate number (for example 7404) and
  receive in turn information on their numbers
  status
• participants can apply different strategies to
  increase their chances of winning a prize (get
  clues or check the current bidding range)

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Branding Internet

• Jabadu is accompanied by a web portal
• www.jabadu.pl
• where following features can be found
• prize display
• information about current and former auctions
  and winners
• detailed instructions on how to bid
• terms conditions
• Reverse auction is offered dressed in an
  attractive and dynamic brand Jabadu!
• joy, fun, energy,
  success
• Fresh colors, modern logotype and website layout

Branding Internet
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How does it work?
Reverse Auction how does it work?
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Why Reverse Auction?

• Fascinating and engaging live entertainment for
  the viewers fresh and exciting SMS game
• Great success of reverse auction shows in Western
  European TV stations, such as Sat1, ProSieben
  participants tend to send around 10 SMS per
  auction
• Interactivity increase of viewers attention
  and loyalty
• Reporting and statistic tools to monitor and
  analyze auction progress and SMS traffic
• Complex technical solution and efficient mobile
  platform maintained and operated by Mobiteam

Mobiteam AG Hardturmstrasse 135 CH-8005 Zürich
E-mail info_at_mobiteam.ch Phone [phone]
Mobiteam Sp. z o.o Rynek Glówny 6 31-042
Kraków E-mail info_at_mobiteam.pl Tel. [phone]
00 65