Florida 511 Update

1
Florida 511 Update 511 Working Group December
8, 2005
2
News Conference / Launch Event November 17

• Live Shots from the RTMC beginning at 5 a.m. by
  Ch. 2 (NBC), Ch. 6 (CBS), Ch. 9 (ABC), Ch. 13 (24
  hour Central FL news) and Ch. 35 (FOX)
• On-camera interviews with FHWAs Rick Capka,
  District 5s Dir. of Operations Fred Ferrell and
  PIO Steve Homan

3
Statewide News Coverage of Launch

• Newspaper Coverage
• All major newspapers in the state.
• Including three front page stories in the
  Orlando Sentinel.
• Television Coverage
• Day of launch all local Orlando television
  network news affiliates Channel 13 story
  picked up in Tampa, Fort Myers Jacksonville
• Magazine Coverage
• Orlando Business Journal, Florida
  Transportation Monthly, Directions Magazine

4
511 Outreach
5
511 Call Volume Website Use

• Calls to 511
• From system launch on November 17 through noon
  December 6
• Statewide 511 40,200 calls New
• Expanded Central Florida 511 99,600 calls
  average of 5,384 calls/day 39 increase after
  launch
• FL511.com Web site
• From system launch on November 17 through
  December 1 New
• 50,025 total visitors
• 2,632 average visitors per day
• 237,000 page views