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IPeuropAware and Sectoral IPR Guides
Dr Agnieszka Turynska University of Alicante
Geneva, 15th September 2009, WIPO
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Introduction

• IPeuropAware is the main project in the IP
  field funded by the EC. Duration Nov 2007 Nov
  2010. Budget 7,7 M
• The general approach is flexible and open,
  allowing a fluid interaction with the Commission
  EACI services. This means the organisation of
  additional activities or adapting of the proposed
  activities in response to EC/EACI
  recommendations.

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Participants
28 partners 19 National Patent Offices, 6
reputable research organisations, 1 Chamber of
Commerce, 1 Innovation Agency, 1 International
Association.
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Working Scheme
European Commission
Scientific Coordination Committee (10 consortium
members DKPTO, UIBM, UA, UKIPO, PRV, INPI(FR),
DPMA,HPO, CRPHT, IEEPI)
Administrative Coordination (UA)
Advisory Board (external parties)
Management Board All 26 consortium members
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Objectives

• To significantly raise SMEs interest, knowledge
  and understanding about Intellectual Property
  issues.
• To help the SMEs to integrate IP in their
  innovation strategies and their business
  planning.
• To improve protection and enforcement by SMEs of
  their IP rights from infringement whether this
  originates from within or outside the EU.
• To raise SMEs ability to fight counterfeiting
  and increase knowledge on the methodologies
  available to detect it.

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Objectives

• To develop a Guide on IPR protection to educate
  the fashion and design industries (textiles,
  leather, footwear and furniture) on the risks
  counterfeiting poses and on the existing means
  and procedures to combat it.
• To promote and support the use of IP rights in
  international research, development and
  technology transfer activities, providing a
  support service to actual and potential
  beneficiaries of CIP and Research Framework
  Programme actions.

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Project modules
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Results up to now targeting SMEs

• Studies and developing the knowledge base

Findings SMEs with highest level of awareness
are doing fine Infringement and enforcement The
supply of services is adequate at the higher
levels of awareness
Findings SMEs with lowest level of awareness
have the highest need for support
services But The greates supply of support
services are targeted at IPR beginners So Need
for more information about existing services,
or Not enough services
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Results up to now targeting SMEs

• IPR Enforcement and support services

Report on recommended enforcement support
services Recommended services Awareness
raising Guidance (helpdesk) Website on
enforcement Monitoring services Counterfeiting
hotline Bank of speakers Knowledge on IPR
enforcement abroad
National Enforcement Seminars 2 rounds of
enforcement seminars took place -12 seminars in
11 countries. 3rd round of the enforcement
seminars Denmark January 2010 Italy 13th
October 2009 Malta 15th October 2009 Poland
28th October 2009 Hungary 17 seminars between
4th September and end November 2009. 15
regional seminars and 2 seminars in Budapest.
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Results up to now targeting SMEs

• Establishment of a cost-efficient and useful
  trans-national website including an extranet
  network of European helpdesks of Patent Offices.
• www.innovaccess.eu

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Results up to now targeting SMEs

• Development of new IPR awareness and enforcement
  support services
• Top-down method from national innovation/IP
  strategies down to the publicly financed services
• Bottom-up method identifying gaps between SMEs
  needs and services provided by NPOs up to
  strategies
• Matching point in between?
• Implementation of at least 2 new sustainable
  services on IPR and enforcement issues per
  country according to the needs of the SMEs and to
  the national innovation/IP policy

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National networks of local stakeholders

• Regular contacts and initiation of relations
  between NPOs and various regional and local
  stakeholders (e.g. EEN contractors, Custom
  Offices, Associations, companies, public
  authorities, etc.) leading to stronger and
  sustainable relations between each NPO and the
  local intermediaries at national level.

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Network of National IPR Helpdesks

• Analysis of services delivered in this range by
  the NPOs conducted and national assessment
  reports prepared.
• Drafting of service implementation plans on the
  basis of the assessment report(s) has been
  finalised and the development of all necessary
  infrastructure for the implementation of the
  service plans has started.
• The implementation of the local first line
  awareness and enforcement helpdesk to be
  started soon.

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Guide - Intellectual Property,
A business tool for SMEs

• Sectoral IP Guides for textile and clothing,
  leather, footware and furniture industries.
• Awareness seminars in 13 countries and the final
  event in Brussels.

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Some details about the Guide

• Currently the English version is nearly ready
  4 Guides, one per sector of textiles and
  clothing, footwear, leather and furniture.
• Remaining 12 languages in translation and editing
  process.
• The Guide has around 160 pages
• Promotion and dissemination activities to start
  shortly.

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Awareness Seminars

• 13 seminars in target countries (Bulgaria, Czech
  Republic, France, Germany, Greece, Hungary,
  Lithuania, Italy, Poland, Portugal, Romania,
  Spain, United Kingdom) will be organised from
  October 2009 until September 2010.
• 1 final international seminar in Brussels -
  September / October 2010.
• With the objective to make aware local SMEs
  about the fact that the Guides are available, to
  raise awareness about IPR and importance of its
  protection for target sectors, inform about the
  threats and risks of counterfeiting and copying
  of their products and also about existing
  possibilities to prevent counterfeiting-problems.

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Some tentative dates

• Germany 9 November 2009
• UK November 2009
• Greece - 4 or 10 March 2010
• Spain 11 March 2010
• Romania 24 March 2010
• Lithuania 26 April 2010
• Czech Republic 26 May 2010

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Results up to now targeting participants in CIP
and RTD Framework Programmes

• Operating an efficient free of charge Helpline,
  assisting potential and current participants in
  EU-funded Research and Innovation projects on IPR
  issues, in particular those relating to EU rules
  for dissemination and use of research results.
• www.ipr-helpdesk.org

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Results up to now targeting participants in CIP
and RTD Framework Programmes

• Publication which contains articles, daily news
  and events of interest for the target audience
  and for SMEs

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• For more information,
• please contact the project coordinator
• project.management_at_ua.es
• a.turynska_at_ua.es
• Thank you for your attention!!