Diapositiva 1

1
Company Presentation Prepared for
TechBA Mauricio Morales Bilbao CFO Business
Development Director May 8th, 2006
2
The Company
Our Speciality Design and implement Loyalty
Customer Experience Programs. Our Mission
Develop deeper, longer more profitable
relations between businesses and their clients.

• Founded May 2000
• Sales 2005 US 2.0 Million
• Sales 2006 (e) US 3.1 Million
• Employees 42
• Differential Value Combining Marketing
  Technology.
• Clients Sony Ericsson, Mead Johnson, Nine
  West, HSBC, BDF, Mexicana, Campbells,
  Procter Gamble, BBVA Bancomer, Nortel
  Networks, Casa Cuervo, Glaxo Smithkline.

3
Market Need

• On a highly competitive environment, retail
  stores demand new and more effective differential
  values for customer retention.
• Loyalty requires 3 basic components Customer
  information, Rewards Communication.
• SM store chains can't afford to develop a
  custom-fit loyalty program.
• Current standardized loyalty platforms usually
  cover just a segment of the loyalty cycle.
• With a single solution, we cover the entire
  cycle

4
Our Solution

• Customer Loyalty Management Platform for Chain
  Stores

5
Our Solution

• Customer Loyalty Management Solution for Chain
  Stores

Infrastructure
Direct Mailing
RFID (Optional)
POS Customer Profiling
Executive Information
E-Mail Marketing
Alliances
Direct Marketing
SMS Marketing
Auditing
Call Center
Program Management
Transaction Account Mgmt.
Member Management
6
Potential Market

• Target Customer
• SM Chain Stores
• Market Size1 (Chains)
• Over 5,000 Chains
• Market Size1 (Stores)
• 277,000 Stores
• Market Size (USD)
• U.S. expenditure in customer loyalty management2
  2003 U.S. 1.2 Billion
• U.S. loyalty expenditure growth2 2002-2003 18
• U.S coupon distribution at retail stores3 2004
  US 318 Billion

U.S. Chain Store Market Composition by Industry,
2005
Source 1 Chain Store Guide Inc. 2 Gartner
Research Inc. 2004 3 CMS Inc. 2005 Topline
Trends
7
Competition
8
Financial Highlights (U.S. operations only)
9
Management Team Advisory Board

• Management Team
• Carlos Castañon Vargas CEO
• Founder of MS NOTICIAS TELECOM, IDEAS
  REALIZADAS and PUNTOS NET.
• BA in Marketing, Universidad Tecnológica de
  México.
• Luis Dominguez Padilla COO
• PEPSICO - Manager of Operations (89-96), SKY -
  Customer Service Director (97-99).
• BS in Actuarial Science, ITAM Diploma in
  Finance, ITAM.
• Mauricio Morales Bilbao CFO Business
  Development Director
• TV AZTECA - Director of International Operations
  (97-99), Finance Director (95-97).
• BS in Finance and Accounting, ITESM Mergers
  Acquisitions Program - The Wharton School.
• Advisory Board
• Juan Manuel Yrigoyen Former VP of Marketing,
  AMERICAN EXPRESS CO.
• Emilio Guillot - CTO, BBVA GROUP LATIN AMERICA.
• Jerónimo Gerard - CFO, TELEFONICA MOVISTAR
  MEXICO.
• Santiago Villarroya Former CFO, PEPSICO MÉXICO
  (Now retired).
• Other Shareholders
• INVCAP Investment Fund.

10
Acknowledgments

• DELL Computer 1st Place MEXICO 2005. SMB
  Excelence Award to Technological
  Innovation Sponsored by Dell. Secretaria de
  Economía, Microsoft, Intel and BBVA Bancomer.
• Sony Ericsson 2nd Place Worldwide -
  2004. Best Global Channel-Marketing Practice
• Bain Company e-20 Prize Mexicos Top 20
  Internet Businesses 2000 1st place
  Innovation 2nd place - Best Concept 9th
  place - Overall Ranking
• i-Best Top 10 Mexicos Internet Businesses
  - 2000.
• PC Computing Magazine 30 Best Websites in
  Spanish - 2000.

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DELL SMB Excelence Award 2005
Meeting with Michael Dell(March 2006)
Mauricio Morales, Michael Dell, Carlos Castañón,
Luis Dominguez (March 2006)
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CNN Interview
- Click to play -
Carlos Castañon Vargas - CEO Puntos Net(March
2006)
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Transition Strategy

• Designated Leader Mauricio Morales Bilbao (CFO).
  
• Transition rationale
• Operations will remain in Mexico under control of
  CEO and COO.
• Expansion Strategy
• Distribution agreement with major POS Solution
  Provider.
• Strategic alliance with major U.S. Marketing
  Agency.
• Direct customer approach.
• Planned timeline
• Release U.S. customized version June 15, 2006.
• Testing adjustment June 30, 2006.
• Marketing materials preparation July 15, 2006.
• Start operations Aug 1st, 2006.

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Summary

• Loyalty market is hotter than ever.
• Unique all-in-one customer loyalty solution.
• Combined know-how Marketing Technology.
• Strong management team Solid corporate
  entrepreneurial expertise.
• Strong momentum - Success stories with global
  companies.

15
Carlos Castañon Vargas - CEO carlos_at_puntos.net Lu
is Dominguez Padilla - COO ldominguez_at_puntos.net
Mauricio Morales Bilbao - CFO mmbilbao_at_puntos.net
Insurgentes Sur 1799, Piso 10 Col. Guadalupe
Inn, Mexico, D.F. Tel. [phone] www.punto
s.net
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Backups May, 2006
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Potential Alliances
Source Advertising Age Magazine. June, 2005.
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Potential Alliances
Top 10 U.S. Retail POS Software Vendors
Market Share 111110955441823

Headquarters Cleveland, OH Armonk, NY St. Paul,
MN Toronto, Canada Scottsdale, AZ Quebec,
Canada Minneapolis, MN Austin, TX N/A N/A

• Rank Vendor
• Datavantage
• IBM
• CRS
• Triversity
• JDA
• NSB
• Retek
• 360Commerce
• Proprietary
• Other

Source 2005 Annual POS Benchmarking Survey.
LakeWest Group LLC, 2005.