Exovision B'V'

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Let your Eyes do the talking

• Exovision B.V.
• Fred Kappetijn
• Austerlitz, May 15th 2003

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Exovision (1)

• Solution provider for collaborative communication
  
• Offers knowledge in and experience with
• Video communication
• Broadband applications
• Psychological aspects of mediated communication
• Flexible networking organisation.

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Exovision (2)

• Development and production of
• easy to use and high quality
• videophony systems and videophony services
• enabling eye contact
• using broadband.

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Exovision (3)

• Started January 2000
• Developed Eye Catcher
• Videophone
• Eye contact
• High quality image and sound
• Easy to use
• Use broadband (384 Kbps ISDN 1 Mbps IP)
• Starting marketing and sales
• Executing demonstration projects
• Series production in 2004

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Broadband Households(xDSL cable modems)
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True Broadband
Television
Mbps 15 10 5 2 0 2 5 10 15 Mbps
Video-on-Demand
Person-to-Person Publishing
Network Video Applications Education Healthcare
Source Bredband Bolaget
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Trends

• Globalization
• More need for contact, communication and travel.
• Growing resistance to travel
• Terrorism, diseases, environment, costs, stress.
• (Video)technology permits
• More bandwidth, change from ISDN to IP, better
  and cheaper videocodecs.

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Why should we move tons of materialand use
gallons of gasoline to transport two kilos of
brain?
Virtual presence
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Change in Travel Behaviour
Before and after September 11th
Web conferencing was up 61.5
61.5
70
60
50
24.5
40
30
11.7
20
-16.3
0
10
-10
In person
Audio conf.
Web conf.
Video conf.
-20
Source Wainhouse Research Survey August 2002
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Exos vision

• Eye contact
• Excellent quality
• Ease of use

• Available
• Affordable
• Reliable

Broadband
Videophony market will take off
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Eye Contact

• Eye contact is key in natural communication.
• It communicates
• Non verbal signals
• Emotions
• Understanding
• Turntaking / regulation

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Eye Contact
Conversation (100)
Eye Contact (30)
Gazing (60)
Gazing (60)
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Eye contact andvirtual presence

• More effective
• Trust
• Understanding
• More personal
• Intimacy
• Synergy
• More natural
• Spontaneous
• Motivating
• Fun

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Principle Beam Splitter
Eye Catcher
Eye Catcher
Conversation partner
Beam splitter
Beam splitter
Conversation partner
Network
Camera
Camera
LCD
LCD
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The Eye Catcher
SUPER TELEPHONE Talking through an open
window I am talking to a person, not a picture.
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Video phony vs. Video conferencing
N to N
1 to 1
x
Real world
2 to 2
Videophony Eye Catcher
Video conferencing
Virtual world
Group communication has complicated dynamics and
is hard to simulate electronically, to make
virtual.
Personal (one to one) communication is basic
building block for doing business and is easy to
make virtual.
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Communication modalities
Physical presence
Videoconferencing
group to group
Video telephony Eye Catcher
Web confer encing
E-mail
Tele conferencing
multipoint
Telephony
1 - 1
Impact
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Convergence
ISDN telephony
Eye contact
Video conferencing
Desk top
Telephony
IP
Video
IP
Eye Catcher
One to one communication
Conferencing
Video
Web conferencing
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Cost of Ownership

• Costs Eye Catcher connection (euros)
• Investment
• Purchase Eye Catcher 7,950
• Installation EC 600
• xDSL equipment 250
• Total 8,800
• Monthly costs
• Maintenance (12 p.a.) 80
• xDSL subscription 50
• Depreciation (3 years) 245
• Total 375

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Return on Investment

• Travel costs per trip (euros)
• Out of pocket per trip 1,334
• Non productive hours (17) 850
• Total 2,184
• Eye Catcher
• costs equals two trips a year
• enables more frequent contact
• can be used by various people.

The numbers are taken from Wainhouse Research and
Worldcom studies and are based on US domestic
statistics.
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The Eye Catcher

• Excellent Picture Quality
• Latest codec technology
• Very bright LCD (15)
• High quality camera

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The Eye Catcher

• Compatibility
• H.320
• H.323
• Bandwidth
• ISDN 384 Kbps (3-lines)
• IP 512 - 1024 Kbps

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The Eye Catcher

• Ease of Use
• Intuitive user interface
• Normal Phone functionality

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Applications

• Business to Business
• Consultations and Meetings within companies
• On all levels in all sorts of (inter)national
  companies.
• Consultations and Meetings between companies and
  relations
• Recruiting

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Applications

• Business to Consumer
• Consumer advice (banks, insurances, taxes)
• Medical consultation
• Helpdesk applications
• Police, justice
• Education
• Consumer to Consumer
• Family and friends
• Internet cafés videophone booth

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Roll-out

• 2000 2002 Developing, prototyping and testing.
• 2003 Demonstration projects
• Commercially available in Benelux,
  Germany and United Kingdom
• 2004 European and US expansion

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Thank You