Fairtrade Towns

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Fairtrade Towns from Garstang to the World
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Welcome!

• How and why Fairtrade Towns started in Garstang
• The Five Goals
• The benefits of a Fairtrade Town campaign
• The challenges faced

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The FAIRTRADE Mark
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The FAIRTRADE Mark means

• Price - Farmers receive a fair and stable price
• Premium - Producer groups receive a social
  premium
• Planet - Greater respect for the environment
• Power - Small farmers have a stronger position in
  world markets
• People - A closer link between the consumer and
  producers

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Fairtrade Facts

• More than 7 million people across 59 developing
  countries, benefit from the international
  Fairtrade system
• UK sales have increased by 40 each year since
  1994 and now stand at 300m/yr
• There are over 3,000 products carrying the
  FAIRTRADE Mark
• Recognition of the FAIRTRADE Mark almost 60

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Fairtrade Towns

• The beacon that has started in Garstang can
  spread
• like wildfire through the whole country
• George Foulkes past Under Secretary of State,
  June 2000

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The Five Goals

• Council passes a Resolution supporting Fairtrade

• A range of Fairtrade products are readily
  available
• in the areas shops catering
  establishments

• Fairtrade products are used by a number of work
  
• places community organisations

• Attract media coverage popular support for
  the
• campaign

• A local Fairtrade steering group is convened to
  
• ensure commitment to Fairtrade Town status

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Success of Fairtrade Towns

• 300 Fairtrade Towns
• Another 240 campaigns
• Fairtrade Faith Groups
• Over 50 Fairtrade Universities
• Fairtrade Schools

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Inspired other initiatives

• In 13 other countries
• Gold Star Communities
• Fair Deal Awards
• Walkers Are Welcome Towns
• Cities of Sanctuary?

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Benefits to running a Fairtrade Town campaign

• For Producers
• For the community
• For Local Authority

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Benefits to the Community

• Social capital and networking
• Positive increase in civic pride and
  opportunities for shared action and celebration
• Wider benefits by linking campaign to other
  issues e.g. local produce

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Benefits to the Local Authority

• It demonstrates a commitment to Local Agenda 21
• It demonstrates effective citizenship and real
  leadership
• It will facilitate community engagement
• It will provide a positive impact on recruitment
  and motivation of employees

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The challenges faced

• Limited capacity to run the Fairtrade Towns
  Initiative
• Developing the goals and keeping it credible
• Use of the FAIRTRADE Mark

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Any Questions?