Diapositiva 1

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A SPANISH VIEW OF EURO-MEDITERRANEAN TRADE
AGREEMENTS
Miquel Villanueva
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Context

• Increasing openness of agricultural trade
• Southern mediterranean countries (SMC's)
  producing mediterranean products
• Countries with high exporting potential

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How much competition?
Similarity index
DELL'AQUILA, C. VELAZQUEZ, B.E. (2004)
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Quality is the path

• Markets will be flooded with mediterranean
  products.
• Only quality products or high value added
  products will be able to find room in markets.
• There will be little alternative to
  differenciation by means of quality.

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Change in productive systems

• Production of basic products should not be
  increased.
• New ways of production higher degree of
  coordination and organization ? i.e. common
  farming
• Concentration of producers to face retailers'
  buyer power (assymetric contracts and practices).

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Then...

• If we do not produce primary products?
• Take advantage of globalization by setting up
  agreements with third countries to
• Complete our range of products
• Provide us with materials to process and add
  value to.

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INTERCOOP

• Quality products
• Thousand-year-old olive oil and nuts .
• Agreements with third countries
• Nuts producers in Argentina and (soon) Tunisia.

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ANECOOP

• Two different lines on quality
• Origin Denomination, Protected Geographic
  Indications, etc.
• 3rd parties certification (EUREPGAP,
  Naturechoice, etc.)
• Naturane their own system to apply Integrated
  Crop practices and handling into from farm to
  retailes. Benchmarked by the EUREPGAP.
• Followed by 80 of its cooperatives.

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Consumers choice is done

• Prices of primary products at farm gate are far
  away from prices faced by consumers.
• How much impact may produce a change from 10
  cents to 5 cents in the consumer price of
  oranges? (1.5-2 /kg)

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A SPANISH VIEW OF EURO-MEDITERRANEAN TRADE
AGREEMENTS
Miquel Villanueva