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Artist in business
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TILLTs Regional Commission
TILLT has been regionally commissioned to
develop new methods on how artistic competence
can develop working life and vice
versa. EstablishedNational Level 1910Local
Level 1973Regional Level 1999
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Rational vs Creative Logic
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Effects of our work in relation to the
development of a dynamic knowledge based economy

• Strong impact on the climate of creativity and
  innovation
• 2. Working climate
• 3. Satisfied Customer Index and Satisfied
  Employer Index
• Employer Branding strengthened
• 5. Media exposure
• Reserach carried out by IMIT (Institute of
  Management Innovation and Technology)

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TILLT 2008 In figures

• 150 companies in West Sweden have appointed 1100
  Cultural Ambassadors reaching approximately 50
  000 colleagues as a part of developing health and
  creativity in working-life
• 100 customised cultural injections accomplished.
• 64 yearlong AIRIS-projects conducted since 2002.
  In the AIRIS project a creative artist is present
  in a company or an organisation one day per week
  throughout a year in an open artistic process.
• Effects on the creative logic.
• 55 business conferences giving lectures.
• Eight-doubled turnover since 2001
• 40 exposures in media

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TILLT Financial model
Income from sales of Creative/Cultural Programs
to the business sector 45 Regional support
from the Regional Development Committee and
the Cultural Affairs Committee 31 Income
from business related to Cultural Ambassdors 14
Sponsorship 3 Membership fees, 2 different
kinds 3 National support 4 SUM 100
Self-financing 65 Approximately turnover
900 000 Euro, plus projects with a turnover of
approximately 300 000 Euro.
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Recommendations

• Clear commission1 1 3
• Collaboration
• Vocabulary
• EffectsConduct research
• Courage

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For a rewarding change of perspective
www.tillt.se
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• Pia Areblad, CEO TILLT
• pia_at_tillt.se
• 4631608218