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Taking ASK WorldwidePresented by Arnaud
BernardInternational Sales Director
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Contents

1. Going global - implications
2. ASKs favourable background
3. Tools
4. The future
5. Joining ASK

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1. Going global - implications
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• Going global involves
• Language issues
• Cultural issues
• Communication issues
• It demands the right mindset and the ability to
  adapt company strategies, processes and tools to
  a particular country/market Localising

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• The main challenges
• Downplaying the Global player vs. Local player
  (false) paradox
• Think global, Act Local - how far to go?
• Corporate Identity vs. Localisation process
• The importance of Branding (and getting it
  right!)

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2. ASKs favourable background
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• ASK can build on
• A well-established reputation as an innovative,
  high-quality B2B services provider in the UK (and
  increasingly in Europe)
• A solid expertise of branding and promoting
  ourselves successfully (20th anniversary)
• Our sound knowledge of all language/culture-relate
  d issues (gained from our core business,
  Translation/Localisation)
• A reliable network of in-country business
  partners around the world
• Our experience of successfully launching Overseas
  Offices
• A strong business model (quick take-up rate of
  our UK Franchise and YourBrand schemes)
• Our fully customisable and expandable company
  systems (globalisation-ready)

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• ASK Overseas Offices to date
• Through its Translation/Localisation division,
  ASK is currently present in the following 14
  foreign countries
• Austria Italy
• Australia Japan
• Belgium New Zealand
• Denmark Sweden
• France Switzerland
• Germany United Arab Emirates
• Holland USA
• A hub for other services (experience curve)

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3. Tools
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• Strategic tools
• Marketing activities - play the local card as
  much as possible
• Building a strong brand (ASK local add-on for
  instance)
• And a brand that can be extended (to other
  services and/or countries)

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Examples of ASK brand names with a local feel
(Translation Division)
(ASK Translation UK)
(ASK Translation FRANCE)
(ASK Translation GERMANY)
(ASK Translation SWEDEN)
(ASK Translation DENMARK)
(ASK Translation NETHERLANDS)
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• Operational tools
• Emphasis on localising the Client Interface
• - company literature
• (brochures, leaflets, business cards etc.)
• - corporate websites
• (local domain names, search engine placement and
  optimisation)
• - company templates
• (quote forms, invoices, delivery notes, purchase
  orders)

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4. The future
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• The bigger scale
• Reinforce our presence in countries we are
  already in
• Use foothold to sell other group services
• Develop our national and international
  franchisee/affiliate networks
• Become a world-leading B2B services provider

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5. Joining ASK
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• Join ASK and
• Be part of a group that is going places
• Benefit from our infrastructures and experience
• Bring your own expertise to the group
• Choose from our various Franchise offers

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Questions?
Thank you