Slajd 1

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Financial Resultsfor Q4 2008/2009 May 2009
July 2009
Reducing costsby increasing efficiency of use
of the company's potential
15 September 2009
2
GROUP IN QUARTER 4 OF 2008/2009 Period from 1
May 2009 to 31 July 2009

• ACTION Group's consolidated net result amounted
  to a profit of PLN 5.7 MM. ACTION S.A.'s
  individual result included a profit of PLN 10.5
  MM.
• Further reduction of the Group's operating costs
  an over 22 cost cut compared to comparable
  period of FY 2007/2008
• Expanding business with BenQ, Indesit, Aristo and
  Hitachi Europe as well as including office
  products and FMCG in the offer of Office Products
  Division
• Completion of minor tender obligations to
  Kompania Weglowa and Totalizator Sportowy
• Acquisition of majority stake in Gram.pl, a
  portal with more than 600,000 returning users and
  over 6.5 million page impressions per month
• Reporting year 2008/2009 will include 17 months
  in 2010 the reporting periods will become aligned
  with the calendar year

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GROUP IN QUARTER 4 OF 2008/2009 Period from 1
May 2009 to 31 July 2009

• PRIZES AND AWARDS
• Consumer's Golden Laurel (Zloty Laur Klienta)
  awarded to ActiveJet consumables
• IT Reseller recognised ActiveJet consumables as
  most popular substitute products of that kind on
  the market
• Transparent Business Certificate received
• ActiveJet received a Brand Leader Silver Quality
  Mark (Lider Marki - Srebrna Odznaka Jakosci)
• Actina Sierra, the first family of Polish PCs,
  earned a certificate of full compatibility with
  Microsoft's Windows 7 operating system
• HP granted its Preffered Partner GOLD to Action,
  confirming its compliance with requirements HP
  Authorisation 2010

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FINANCIAL RESULTS IN QUARTER 4Period from 1 May
2009 to 31 July 2009
Sales revenue (PLN M)
Gross margin ()

• Compared to Q4 2007/2008, sales revenue decreased
  by 26.1
• Distribution revenue decreased by 5.2 (excl.
  tenders)
• Compared to Q4 2007/2008, gross margin increased
  by 0.3

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FINANCIAL RESULTS IN QUARTER 4Period from 1 May
2009 to 31 July 2009
Operating Profit (PLN M)
Net profit (PLN M)

• Compared to Q1 2006/2008, operating profit
  decreased by 40.7
• The Group's net profit decreased by 32.9
  compared to the same period of the previous
  financial year. However, Action S.A.'s individual
  net profit dropper by 4.0 only.

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DETAILED FINANCIAL INFORMATIONPeriod from 1 May
2009 to 31 July 2009
in PLN thousand Quarter 4 2007/2008 Quarter 4 2008/2009 Change Quarter 1-4 2007/2008 Quarter 1-4 2008/2009 Change
Sales revenue  582,047 430,233 -26.1 2,343,368 2,161,886 -7.7
Gross profit on sales 46,943 36,120 -23.1 185,202 224,760 21.4
Gross margin on sales 8.1 8.4 0.3 PP 7.9 10.4 2.5 PP
Cost of sales and marketing 33,092 26,472 -20.0 114,313 116,668 2.1
Related to revenue 5.7 6.2 0.5 PP 4.9 5.4 0.5 PP
General administrative costs 8,421 5,862 -30.4 36,485 25,522 -30.0
Related to revenue 1.4 1.4 0.0 PP 1.6 1.2 -0.4 PP
Other revenue and benefits 11,558 712 -93.8 32,971 9,082 -72.5
Other costs and losses 3,203 -3,671 -214.6 10,085 62,055 515.3
Operating result 13,785 8,169 -40.7 57,290 29,597 -48.3
Net financial costs 2,470 1,274 -48.4 6,176 4,873 -21.1
Net result 8,479 5,690 -32.9 33,790 18,532 -45.2
Net profit margin 1.5 1.3 -0.2 PP 1.4 0.9 -0.5 PP
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DETAILED FINANCIAL INFORMATIONPeriod from 1 May
2009 to 31 July 2009

• DISTRIBUTION ACTIVITY
• Number of products offered by ACTION increased to
  16,500
• Increased number and value of chain customers
  year-on-year by more than 20
• Average invoice value increased by 22.5,
  exceeding PLN 3,300
• Number of foreign customers increased
  year-on-year by 70 with a 140 sales value
  increase
• Turnover on ActiveJet products increased by 23
  compared to comparable quarter of FY 2007/2008
• Number of customers decreased by 1,000 compared
  to comparable quarter of 2007/2008

8
E- COMMERCEPeriod from 1 May 2009 to 31 July 2009

• Online Delicatessen A.pl
• Increase of the number or orders in Quarter 4
  2008/2009 by over 100 compared to Q4 2007/2008
• An over 100 increase in number of customers
  compared to a comparable period of the previous
  year
• Offer expanded by starting co-operation with
• Winarium Marek Kondrat i Syn wine shop,
• LOT CATERING ready meals supplier, and
• online florist service.
• The shop site was also launched under domain
  delikatesy.gazeta.pl
• New gram.pl Project
• acquisition of 75 of shares
• moving the company's headquarters to ACTION S.A.

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SFERIS AND ACTION UKRAINA Period from 1 May 2009
to 31 July 2009

• SFERIS AND ACTION UKRAINA
• Streamlining Group structure and making an
  efficient use of the potential of its Companies
• SFERIS
• Negotiations with shopping malls on the costs of
  commercial space rental
• Exiting from non-profitable locations
• Started talks with potential franchise partners
• Building the Sferis brand image in the media
• ACTION UKRAINA
• Further reduction of operating costs
• Reducing area of shops
• Reduction of employment

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OBJECTIVES FOR NEXT QUARTERS

• Achieving high performance level of the new
  fulfillment line and redirecting majority of
  orders to be processed using the new line
• Winning new customers to use the full capacity of
  the dispatching facility
• Focus on developing the private brand image and
  expanding the market range by entering new
  countries
• Ensuring that all companies included in the
  Capital Group generate positive results next year
• Using the potential of the highly dynamic
  development of e-commerce by
• expanding the offer with online shops in mind,
• using our dispatching facilities for the needs of
  online shops.

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THANK YOU FOR YOUR ATTENTION
Contacts for the press and representatives of the
capital market Anna Bielinska Corporate
Communication Director Telephone [phone]
96, email anna.bielinska_at_action.pl Dominika
Lenkowska Martis CONSULTING Telephone 48 22
244 57 09, email dominika.lenkowska_at_mc.com.pl