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1
International Media Launch. The new BMW
ActiveHybrid 7.
The Ultimate Driving Machine
BMW ActiveHybrid 7 Los Angeles December 2009
2
International Media Launch. The new BMW
ActiveHybrid 7.
Oliver Walter BMW ActiveHybrid 7 Product Manager
3
International Media Launch. The solution to a
historic target conflict.
Performance
BMW EfficientDynamics
Fuel consumption
Weight
4
International Media Launch. Elements of BMW
EfficientDynamics.
Hydrogen
Improved engine efficiency
Intelligent light weight design
Aerodynamics, reduced friction
Management of energy flow hybrid
electric driving
5
The new BMW ActiveHybrid 7. Up to now - Hybrid
was a question of trade-offs.

• A trade-off in exterior automotive design.
• A trade-off in trunk space and functionality.
• A trade-off in performance and driving dynamics.
• Simply - no real fun of driving.

6
The new BMW ActiveHybrid 7. Now - Its
ActiveHybrid.

• Its an elegant exterior design.
• Its trunk space and real functionality.
• Its original driving dynamics.
• Its simply driving pleasure.

7
The new BMW ActiveHybrid 7. The new BMW
ActiveHybrid models.

• BMW ActiveHybrid X6
• Sports Activity Coupé

BMW ActiveHybrid 7 Luxury Sedan
therefore Full hybrid Saving 20 Engine
V8 Electrical motors Two Electrical drive
Possible Battery Nickel-Metal Hydride
therefore Mild hybrid Saving 17 Engine
V8 Electrical motors One Electrical drive Not
possible Battery Lithium-Ion
The most powerful hybrids in the world
8
The new BMW ActiveHybrid 7. Key markets of the
new BMW ActiveHybrid 7.
Others 14
USA 45
Italy 2
Canada 2
Japan 4
Russia 6
China 7
Germany 20
9
The new BMW ActiveHybrid 7. Design
differentiation.
Badge on the trunk lid
Control display
Badge on the C-pillar
Instrument panel
Exclusive exterior color Bluewater Metallic
Light-alloy wheels in streamline design
Door Trim Plate
10
The new BMW ActiveHybrid 7. Competitive
environment.
BMW 750i
BMW ActiveHybrid 7
Competitor B
Competitor A
Power unit Combustion engine (hp) Electric motor
(hp) System output (hp) Maximum torque
(lb-ft) 0-60 mph (s) Top speed (km/h) Fuel
consumption (l/100 km) CO2 emission (g/km)
V6 275 20 295 385 7.2 155 7.9 (EU5) 186
V8 400 - 400 450 5.2 155 11.4 (EU5) 266
V8 440 15 455 515 4.7 155 9.4 (EU5) 219
V8 394 165 438 n/a 5.5 155 9.3 (EU4) 219
11
International Media Launch. The new BMW
ActiveHybrid 7.
Werner Bauer,  Project Director Alternative
Drivetrains BMW 7 Series, BMW Group.
12
The new BMW ActiveHybrid 7. Hybrid components.
Pipeline for cooling fluid (for cooling
HV-storage)
Modified fuel tank
Modified trunk cover
19 Aero wheels with mixed tyres
Service disconnect
All-wheel front axle from 750i xDrive
HV-wires
Cooling circuit EME
ABK/CIC Extended display functionality (MSA
and hybrid energy flows)
Adapted engine mounting
13
The new BMW ActiveHybrid 7. Technical data.
Power Torque Power Torque

• Vehicle
• Combustion engine
• E-motor
• Trunk capacity (SAE)
• Total weight
• (Hybrid components)
• CO2 emission EU5
• Fuel consumption EU5

? 40 hp 36 lb/ft 20 hp 154 lb-ft - 1
cu. ft. 213 lb. ( 165 lb.) - 47g/km - 2.0
l/100 km
BMW ActiveHybrid 7 440 hp 478 lb-ft 20 hp 154
lb-ft 13 cu. ft. 4795 lb. 219 g/km 9.4 l/100
km
BMW 750i 400 hp 442 lb-ft - - 14 cu ft 4564
lb. 266 g/km 11.4 l/100 km
14
The new BMW ActiveHybrid 7. Performance and CO2
emission.
360
340
320
300
280
260
CO2 emission g/km
240
220
200
180
160
140
7.5
4.5
5.0
5.5
6.0
6.5
7.0
0-100 km/h s
15
The new BMW ActiveHybrid 7. Thank you for your
attention.
The Ultimate Driving Machine
BMW ActiveHybrid 7 Los Angeles December 2009