United Way PowerPoint Presentation Template

1
Inviting Gen Y to LIVE UNITED
2
THE WORK OF UNITED WAY
WHAT
HOW
3
Campus Gen Y Engagement Overview Benefits

• Involving and engaging 18-24 year olds in our
  work
• Advance the common good
• Help young adults grow as leaders
• Develop lasting relationships

4
Campus Gen Y Engagement Overview Benefits

• College and university campuses
• Where greatest plurality of 18-24 year olds are
• Infrastructure for engagement
• Valuable partners generally
• (PICTURE REMOVED)

5
Campus Gen Y Engagement Overview Benefits

• Business Case
• Long-term
• Future supporters
• Brand enhancement
• Talent recruitment
• Immediate-term
• Give. Advocate. Volunteer.

6
Campus Gen Y Engagement Session Objectives

• Session objectives
• Understand the business case
• ID ways United Way partners have worked with
  Gen Y
• Draw on stories from young adults themselves
• Identify ways to implement campus engagement work
  
• Access implementation tools and resources
• (PICTURE REMOVED)

7
Campus Gen Y EngagementAgenda

• Introduction
• Deloitte Talent
• Student perspective Adam Harris
• FedEx Strategic Philanthropy
• UW of Central Iowa Campus Cohort
• Q A

8
Deloitte Talent Recruitment
9
Deloitte Talent Recruitment Deloitte is

• Professional services organization and United Way
  partner
• One of the nations leading professional services
  firms
• Community Involvement Highlights
• Impact Day is an annual day of volunteerism
• 19.8 million United Way campaign (13 increase)
• 50 Million Pro Bono program launching in June
  2008

10
Deloitte Talent Recruitment Why did we get
involved

• Gen Y prefers
• Companies that give them opportunities to
  contribute their talent to nonprofit
  organizations
• 2007 Volunteer IMPACT survey by Deloitte Touche
  USA LLP
• Learning the culture and values of a potential
  employer - want to see the initiatives in action
• Getting to know Deloitte professionals and feels
  more comfortable asking questions in an informal
  setting

11
Deloitte Talent Recruitment Why did we get
involved

• Our goals
• Host an Alternative Spring Break program in
  2008
• Both students and Deloitte professionals
• A week long immersion service project
• Sponsor and participate in campus based service
  
• Enhance brand, highlighting commitment to
  community

12
Deloitte Talent Recruitment What we did

• Maximum Impact Deloittes Alternative Spring
  Break
• Modeled off of past United Way ASBs with a twist
• Students from strategic schools
• Professionals with a commitment to community
• Six days in Biloxi, MS providing hurricane
  Katrina relief
• 80 students 35 Deloitte employees 3860 vol.
  hours
• Skilled and unskilled projects
• Students learn more about a Deloitte career

13
Deloitte Talent Recruitment Survey Results and
Participant Feedback

• Student survey highlights
• Post ASB, 98 of participants think they can make
  a difference by volunteering in their communities
  
• 95 would recommend ASB to a friend
• 95 are very favorable of Deloitte after ASB
• 87 are very interested in pursuing career
  opportunities with Deloitte
• Prior to the ASB program, I did not realize the
  extent to which organizations such as Deloitte
  partnered with communities and non profits. I
  now better recognize that there are simple ways
  to get involved and make a difference in the
  community through my employer.
• ASB Student

14
Deloitte Talent Recruitment Survey Results and
Participant Feedback

• I've already started campaigning to be a part
  of next year's ASB, so obviously I was very
  impressed with the entire program. To be
  perfectly honest I loved everything about it.
  ASB was a life changing experience, and I've had
  a hard time getting it out of my mind
• - ASB Deloitte Professional

15
Deloitte Talent Recruitment Future
Opportunities

• Year-round engagement opportunities
• 88 of ASB students are interested in
  participating in a community service event with
  Deloitte in local communities in the coming year
• Develop opportunities for local recruiters to
  host community based events at strategic campuses
  
• Identify year round campus engagement
  opportunities with United Way

16
Student Perspective Adam Harris
17
Student Perspective Adam Harris Introduction

• From plane flights to ASB host sites
• Just graduated from Univ. of Michigan - Dearborn
• My story of involvement with United Way

18
Student Perspective Adam Harris What we did

• Alternative Spring Break 2007
• My ASB Experience
• Transformative Moment (Phone Call)
• Returning Home

David, son of homeowner
19
Student Perspective Adam Harris What we did

• Post ASB 2007 Community/Campus Engagement
• Students Working Onward Together (SWOT)
• Involvement with United Way for Southeastern
  Michigan (UWSEM)
• Leadership Next
• Stealth Team
• UWSEM showing appreciation (4)

20
Student Perspective Adam Harris What we did
21
Student Perspective Adam Harris What we did

• Alternative Spring Break 2008 and beyond
• Franklin Wright Settlements (video)
• Following ASB Detroit
• Participants staying involved
• ASB Detroit Reunion
• Immersion experience and other 2008 work

ASB Detroit Reunion
22
Student Perspective Adam Harris My vision

• In the future, I hope to see
• United Way reaching out to participants
• Volunteer. Advocate. Give.
• LIVE UNITED
• National Blog (liveunited.org)
• continuous involvement within community

THANK YOU!
23
FedEx Philanthropy
24
FedEx Philanthropy FedEx is

• Shipping and logistics expert and United Way
  partner
• Shipping, logistics, and supply chain
  organization
• One of worlds most admired companies
• National Corporate Leader for United Way
• Multi-year ASB sponsor
• Extension of Gulf Coast commitment

25
FedEx Philanthropy Why we got involved

• Gulf Coast recovery
• After Hurricanes Katrina and Rita
• Community commitment
• Developing Gen Y strategy
• Potential for new customers
• Potential for new talent
• Reputation in community

26
FedEx Philanthropy What we did

• Alternative Spring Break 2008
• Seven programs, five weeks, three communities
• 616 participants serving nearly 24,000 hours!
• 35 houses renovated or prepped and much more

27
FedEx Philanthropy What we did

• On the ground
• FedEx Internet Cafe
• FedEx Refueling Station
• Staff in-person and participating
• Shipping (first shipping experience for many
  participants)

28
FedEx Philanthropy What comes next

• Continue to develop our strategy
• Participants loved the program!
• Maintaining our Gulf Coast commitment while
  driving our additional priorities
• Determining our approach to Gen Y

29
United Way Campus Cohort
30
United Way Campus Cohort We are

• The 2007-2008 Campus Cohort
• Ten early adopter United Ways
• Working to develop a college and university
  United Way student organization for the system
• Student-led, with partner UW and host campus
• Year-round Give. Advocate. Volunteer.
• (PICTURES REMOVED)

31
United Way Campus Cohort We are

• United Ways and campuses
• United Way of Greater Toledo University of
  Toledo
• Centre County United Way Penn State University
• United Way Capital Area University of Texas
  Austin
• United Way of El Paso University of Texas El
  Paso
• United Way of Utah County Brigham Young
  University

32
United Way Campus Cohort We are

• United Ways and campuses
• United Way of the Bluegrass University of
  Kentucky
• United Way of Central Iowa Drake University
• United Way for Southeastern Michigan University
  of Michigan Dearborn
• United Way of the Big Bend Florida State
  University
• United Way of Delaware County Ball State
  University

33
United Way Campus Cohort

• United Way of Central Iowa Drake University
• Activities around Education, Income, and Health
• With an eye to Give, Advocate, and Volunteer
• Participation in 10,000 Hours and ASB
• Importance of a student intern
• (PICTURES REMOVED)

34
United Way Campus Cohort United Way of Central
Iowa Drake University

• I like the idea of making a positive impact on
  the community around us and increasing a sense of
  self-worth.  Drake says we should graduate with
  strength in responsible global citizenship and
  meaningful personal lives, and giving to the Des
  Moines areas through SIA is a great way to do
  so.
• -Brian Lundeen, Jr. Drake University, Chair UW SIA

35
United Way Campus Cohort

• Centre County UW Penn State University
• 5 years running
• Volunteering focus
• Trash to Treasure 66 tons 50,000
• Students on board of directors

36
United Way Campus Cohort United Way of Utah
County Brigham Young University

• Brigham Young University
• Connected to campus
• Charity Ball - 20,000 raised, hundreds of
  students
• Student interns
• Importance of an organization

37
United Way Campus Cohort United Way of the Big
Bend Florida State University

• Florida State University
• Student leadership board
• Organized by student intern
• Electronic banking opt-in donation for student
  body

38
United Way Campus Cohort Cohort findings

• We learned
• There is an opportunity here
• United Way positioned well
• Need to designate staff time
• Student leadership key (consider an intern!)
• Having a concrete experience ASB, DOA, etc
• (PICTURE REMOVED)

39
Question Answer Session Discussion

• Consider
• What more would you like to know about this work?
• What additional information do you need to get
  started in your own organizations?
• (PICTURE REMOVED)

40
Question Answer Session Follow-up

• For materials and additional resources, please
  visit
• United Way Online Young Adult Page
• http//online.unitedway.org/site/uwaservices/teamp
  age.cfm?AID4794
• For more information, please contact
• Mike Brooks mike.brooks_at_uwa.unitedway.org
• Randy Punley, UWA Director of Corporate Media
  Sponsorships randy.punley_at_uwa.unitedway.org

41
(No Transcript)