ExactTarget

1
ExactTarget State of Indiana Partnership
Overview November 21, 2006
2
Agenda

• Intros
• ExactTarget Overview
• ExactTarget Benefits
• Cost Savings
• ExactTarget State Agency Options
• Process to Getting Started

3
ExactTarget Overview

• Founded in 2000
• Sole Focus Superior On-Demand Email Solutions
• Headquartered in Indianapolis
• 200 Employees Solely Focused on Outbound Email
  Solutions
• 5,000 Clients Utilizing ExactTarget Under Annual
  Contract
• 98 Deliverability (Tested by Pivotal Veracity)
• Number 56 on the 2005 Inc. 500

4
Customers Across All Segments
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ExactTarget Benefits

• Ease of Use to Create Email Campaigns
• Simple Subscriber Management
• Detailed Tracking and Reporting
• Deliverability Expertise and Technology

6
ExactTarget State Customer Email Examples
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Cost SavingsNew State Customers

• Standard Rate State Rate
• Software Package and Implementation
• Basic Marketer 3,500 1,500
• Advanced Marketer 14,500 4,500
• Email Messaging Fees 5.0 cents 1.0 cents
• Consulting Services Hours 150/hour 100/hour
  

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Cost SavingsExisting Agencies More
functionality to be better marketers

• Standard Rate State Rate
• Software Package and Implementation
• Family Social Services Administration 7,000 4
  ,500
• Indiana Arts Commission 2,550 2,000
• Indiana Dept of Workplace Development 4,500 1,8
  00
• Indiana Economic Development Corporation
  5,250 1,800
• Public Employees Retirement Fund (PERF) 5,500
  1,800

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ExactTarget Training and Support
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ExactTarget Feature OptionsBasic Marketer
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ExactTarget Feature OptionsAdvanced Marketer