Kein Folientitel

1
Welcome
Higher Efficiency in Managing Resources through
Innovations A Common Challenge for Industry
and Research Prof. Dr. Gerd Wassenberg
Brasilian-German Innovations Forum
2008 Florianópolis, November 18, 2008
2
Personal Introduction

• Professor for Entrepreneurship Marketing for
  SMEs Gelsenkirchen University of Applied Sciences
• Member of the Executive Board of the Institute of
  Entrepreneur-ship and Innovation, Gelsenkirchen
• Member of the Advisory Council Research
  Technology of Hanover Fair
• Chairman of the Advisory Council State of
  Innovation North Rhine Westphalia, Ministry of
  Innovation, Science, Research, and Technology,
  North Rhine Westphalia
• Seats of Advisory Councils and Supervisory Boards
  of medium-sized high tech enterprises

3
Opening Remarks the Problem

• Whirligig and dynamic change of markets through
  exploding commodity prices and engergy costs
• Increasing importance of life cycle costs of
  products for the purchase decision instead of
  prices and qualities
• Burden of increasing production costs on profit
  situation of industry
• Growing pressure of worldwide competition through
  globalisation
• Growing global population from 6,5 billion people
  to 10 billion people in 2030
• Increasing global industrialization and
  consumption e.g. BRIC countries

4
The Answer Innovative Products and Procedures

• Innovative products and procedures solve the
  problem
• provided that
• material consumption and energy consumption
• are reduced during both the production and the
  usage/ consumption,
• provided that
• a national innovation policy is co-ordinated,
• a culture of innovation is established in the
  companies, and
• universities and research institutes are open
  minded partners for technology and innovation
  transfer

5
Co-ordinated Innovation Policy

• Research findings are leading to new enabling
  technologies.
• Technological change opens up new fields of
  research.
• Innovation partnerships between research and
  industry
• are changing our lives in the future
• Examples New light-weight materials lead to more
  environ-
• mentally-compatible mobility and
  resource-efficient production.
• New technologies lead to reduced environmental
  pollution.

6
Collaboration between Industry and Research

• New incentives for collaboration between industry
  and research
• Cluster strategy modular, region-specific or
  technology-specific
• approaches
• The Competence Networks Germany campaign
  productive
• networks are more visible nationally,
  internationally, and to
• potential investors
• Promotion of outstanding innovation-oriented
  alliances

7
Commercial Application and Access to Research

• Application-oriented science research institutes
  more and more open to industrys interests.
• Research-friendly industry industry more willing
  to pick up the support
• of scientific researchers.
• Activities
• Research grants for research contracts awarded by
  small and medium-sized enterprises.
• Closing the gap between research and
  commercialisation.
• Development and expansion of research
  infrastructure through public-private partnership.

8
Brain exchanges

• Innovations the results of exchange of knowledge
  and infor-
• mation on experience gathered.
• Activities
• Personal mobility through temporary exchanges.
• Collaboration on special projects.

9
Start-up Support

• The motors for economic structural change and
  managing the
• efficiency of resources high-tech start-ups and
  innovative SMEs
• Activities
• Stimulation of the competition on innovation
  through fostering
• the founding and growth of new technology firms.
• Improvement of the start-up climate.
• Improve start-up conditions for new companies.
• Offer young technology firms access to financing
  and new
• markets.

10
SME funding

• A key role as independent suppliers of innovative
  products
• Small and medium-sized enterprises (SMEs)
• For example more than 100,000 innovative SMEs in
  Germany,
• many of them hold leading positions in
  technology.
• But only one third of these SMEs conduct research
  and de-
• velopment on a continual basis.
• Activities
• Strengthen the innovation capabilities of SMEs.
• More SMEs participating in research funding
  programmes.
• Improving the conditions for private RD
  investment.

11
Summary

• Co-ordination of innovation policy
• Better cooperation between industry and research
• Commercial application and access to research
• Brain exchanges
• Start-up and SME support

12
End of Presentation

Thank you very
much
for your kind attention!