Diapositiva 1

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Workshop 3 New Trends, New Markets Greg
Richards, European Executive Member, Association
for Tourism and Leisure Education (ATLAS)
Greg.richards_at_altas-euro.org
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Basic trends outlined by rapporteur Manfred
Pils Increased interest in cultural and natural
heritage Low cost airlines Shorter holidays Aging
population New forms of accommodation More demand
for quality Growing impact on climate
change More details ETC/ETAG Megatrends Report
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Underlying Drivers
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Skilled Elite
Unskilled Mass
Skilled Individual
Consumption style
Tourism style
Grand Tour
Mass Tourism
Creative Tourism
Cultural Tourism
Inner Directed
Outer Directed
Basic Needs
Driver
Needing Wanting Having Being
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Development of the experience economy
Coproduction
Differentiated
Create transformations
Stage experiences
Deliver services
Make goods
Product focus
Undifferentiated
Extract commodities
Premium
Market
Pricing
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Experience Realms Pine and Gilmore
Absorption
Entertainment
Education
Passive
Active
Esthetic
Escapist
Immersion
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Shift from tangible to intangible tourism
resources
Built heritage Museums Monuments Beaches Mountains

Image Lifestyles Atmosphere Narratives Creativity
Media
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Examples of developing markets related to major
drivers Cultural and creative tourism Health,
Wellness and Medical Tourism Time squeeze niches
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Consumption
Passive Active
Production
Creative tourism
Heritage tourism
Arts tourism
High culture Popular culture Everyday culture
Cultural tourism
From heritage to cultural to creative tourism
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Creative cities and regions as a major
opportunity in Europe
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A professional will teach you how to make your
knife.
La Coutellerie de Laguiole proposes cutlery
sessions. They allow each individual to make his
own knife from beginning to end with the help of
a professional cutler who will help one along the
whole session. You will get yourself involved in
the making of a mythical product. You will know
an outstanding experience and feel everyday the
pleasure to use the knife you have
made. Jean-Michel CAYRON, laureate of the Prix
Artisans et Métiers d'Art de l'an 2000, will be
the cutler-teacher during the session. Price of
the session 540,75 including all taxes for an
8 hours sessionThis price corresponds to the
session and you can up to 4 persons
Rural tourism and creative enterprises
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Creative tourism for even for package
tourists? Grecotel Agreco Farm, Crete an
innovative display of environmentally friendly
methods for traditional and modern cultivation
and breeding. The overall objective is to give
visitors a first hand experience of the
traditional production methods of traditional
Greek products
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Health, wellness and medical tourism
Major growth market Estimated value of 16.4
billion euro in 2005 Forecast to grow to 40
million international trips by 2010 Eu
rope currently strong in Spa market, but falling
behind in medical sector
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Time squeeze
Residential tourism
Youth travel
Gap year market
Golf tourism
Volunteer tourism
Sabaticals
City breaks
Money poor, time rich Time poor Money
and time rich
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General questions for the workshop Is tourism
growth into Europe possible through the future
development of these new market trends? What key
socio-demographic changes can affect tourism
demand? Can better packaging meet the
expectations of market segments such as senior
citizens or youth? Are tourism stakeholders
ignoring any trends? How are tourism
stakeholders responding to changing consumer
behaviour?