Advertising = Propaganda

1
Advertising Propaganda The average American
child may view as many as 40,000 commercials
every year. Four hours of television programming
contain approximately 100 ads. In 1997, 1.3
billion was spent on television advertisements
directed at children. There are currently 160
childrens magazines being published and used for
advertising compared to 85 publications in 1986.
2
Exotica anything foreign or a person with a
foreign accent is considered better, smarter, or
in some way more worthy than something from
home.
3
Repetition persuading by repeating words
4
Name Calling Name calling is the use of an
unpleasant label or description to harm a
person, a group, or a product.
5
Transfer Transfer is when a famous or
beautifulperson is shown with a product.
6
Emotional Words The emotional words technique is
the choosing of particular words that will cause
people to have strong feelings for or against
something.
7
Plain Folks The plain folks technique tries to
make people think a product should be used by
people just like them, everyday people.
8
Bandwagon The bandwagon technique tries to
persuade people to buy something because a large
number of people are buying it.
9
A testimonial is a statement made by a famous
person recommending a product being sold.
Sarah Ferguson, Duchess of York, recently
commended the Academy for allowing a lunchtime
Weight Watchers group to meet in its headquarters
building. A Weight Watchers spokesperson,
Ferguson visited AAFP Jan. 23 and spoke to staff.
She said her own weight problem began at age 12
when her mother left England to marry a man from
another country, and she stayed behind. "I
started eating all the time," said Ferguson,
admitting she didn't know not to overeat. "I wish
at 12 I'd had someone who would listen to me,
take me by the hand and say, 'This is the way to
go.'"