Propaganda Techniques

1
Propaganda Techniques

• In Advertising and in Political Speeches

2
Propaganda Definition

• The techniques used to influence a mass audience
  to think or act in a certain way.

3
Slogans

• A catchy slogan is more easily remembered than a
  complicated explanation.
• Examples ) Just Do It, Eat Fresh What companies
  use these slogans?

4
Repetition

• When a message is drummed into a listeners
  consciousness, it tends to be remembered.
• This is how we are taught to read, write, learn
  times tables for math, etc. The more we do
  something or hear it, the better we remember it.

5
Loaded Words

• Certain words evoke strong feelings. These are
  called loaded because they are loaded with
  emotion.
• Examples) Fat, old, slavery, liar, poor, etc.
• What do you feel when you hear or are called
  these words?

6
Powerful Images

• Just as there are loaded words, certain
  images/people are powerful.
• Examples) Entertainers and sports stars sell
  products because they have power over
  consumers. Also, images like rainbows, sunshine,
  etc. can make people feel good.

7
Appeals to Our Fears

• A powerful propaganda technique is to play on a
  listeners fears. The message says, in effect,
  that if you dont do a certain thing, something
  you fear will happen.
• Example) If you dont use this mouthwash, your
  breath will stink!!
• If we dont have security at airports, someone
  could bring a bomb into our country.

8
Appeals to Our Basic Needs and Desires

• All humans need food, drink, clothing, and
  shelter to survive. We also have emotional needs
  we need to be loved and cared for and to have a
  sense of dignity and self-worth.
• Example) No one WANTS to look old, have acne, or
  to worry about national security or our nations
  debt.

9
Conclusion

• Propaganda techniques are used all of the time,
  but we often dont recognize it. We are going to
  see how they are used in advertising to get us to
  buy products, and we will see how some
  influential people use propaganda when giving
  speeches.