Propaganda Techniques

1
Propaganda Techniques
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Slogans

• Catchy phrases that are easily remembered
• Just Do It
• Mm, Mm, Good

3
Repetition

• Using the same words over and over again
• HeadOn apply directly to the forehead,
• HeadOn apply directly to the forehead,
• HeadOn apply directly to the forehead

4
Loaded Words

• Words that attempt to influence the listener or
  reader by arousing strong emotional responses
• Peace
• Morals
• Blockbuster

5
Powerful Images

• Certain images that arouse or evoke powerful
  emotional associations
• Rainbows
• Sunshine on a meadow
• Puppies or kittens
• Clear mountain streams

6
Appeals to Our Fears

• Seller preys on our fears
• if you dont think or act certain way, something
  feared will happen
• The American President is a tyrant who wants to
  enslave the Iraqi people Saddam Hussein, March
  2003

7
Appeals to Desires

• Survival needs Food, drink, clothing, shelter
• Emotional needs - loved, cared for, have sense
  of self-worth