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Awareness for Clean Urban Transport  Funded by
the EU-Program
Start of the project 1st of May 2003 End of the
project 30th of April 2005
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Partners

• FGM AMOR (Austrian Mobility Research) AT
• Traject cvba BE
• AGENEAL (Agência Municipal de Energia de
  Almeda) PT
• ASM (Market Research and Analysis Centre) PL
• VGTU (Vilnius Gedeminas Technical University) LT
• VHCB (Vilnius Healthy City Bureau) LT
• traffiQ (Lokale Nahverkehrsgesellschaft Frankfurt
  / Main) DE
• LGMP (Linlithgow Group Medical Practice) UK
• Znojmo CZ

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Demonstration Collective Transport ASM Surveys
as awareness-tool. Demonstration in Gdansk,
Poland. Demonstration Cycling / Walking
Traject Awareness campaign for cycling in
Ghent, Belgium
Level 1 Achieving basic awareness

• Awareness of the problem
• Accepting Responsibility

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Demonstration Collective Transport AGENEAL
Preparing the ground for the new tram in Almada,
Portugal Demonstration Cycling / Walking
VGTU and VHCB Bio-transport Awareness.
Demonstration in Vilnius, Lithuania.
Level 2 Achieving awareness of personal, viable
options

• Perception of options
• Evaluation of options
• Making a choice

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Demonstration Collective Transport traffiQ Win
pupils for public transport. Demonstration in
Frankfurt, Germany Demonstration Cycling /
Walking LGMP Patients opt for movement in
Linlithgow, UK
Level 3 Achieving try-outs of new behaviour
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Demonstration Collective Transport Perception
change in an Accession State City. Demonstration
in Znojmo, Czech. Republic. Demonstration
Cycling / Walking Patients keep moving.
Demonstration in Graz, Austria
Level 4 Consolidate (new) behaviour
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Awareness campaign for cycling in Gent, Belgium 1
Campaigns Increase awareness for traffic
congestions and pollution amongst employers and
employees To motivate employees to cycle to work
or use public transport as part of the European
Car Free Day on 22 sep. 2003 and
2004 Participation was stimulated by providing
travel advice (bicycle routes and public
transport) and a mobility lottery
Target groups Employees car drivers to
motivate them to try out a sustainable
alternative Employees already using sustainable
modes to confirm them in their choice and (e.g.
by providing a better bicycle route) make them
use their bike more frequently for home-work trips
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Awareness campaign for cycling in Gent, Belgium 2
Results 38 of the 75 bigger companies (gt 50
empl.) in Ghent participated in the Car Free Day
04 1039 employees did not use the car for their
home-work trip (289 of them in general do) 137
travel advices (best bicycle tracks) were
provided high degree of satisfaction about the
travel advices (33 of people did not know the
proposed bicycle route before)
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Bio-transport Awareness. Demonstration in
Vilnius, Lithuania 1

• Campaigns
• To school on bike
• My family and my bike
• Several observations interviews

Target groups 10 20 years old schoolchildren
from 5 secondary schools of Lazdynai district,
which could be potential cyclists and use bike
for their trip home - school home Cyclists,
and various city clubs, who are already using
bike for leisure and sport, but they also could
use bike for their trip home - school home
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Bio-transport Awareness. Demonstration in
Vilnius, Lithuania 2
Results 2500 people participate at events /
campaigns Interviews with 600 pupils The share
of pedestrians on the home-to-school-to-home trip
raised from 54.8 to 60.2 The share of
bicycle use could have been almost tripled even
when the total amount on cyclists is still low
for the school way (the number of cyclists is
much higher for leisure time trips). The
ongoing trend of strong increasing car use in
Vilnius (even for bringing children to school)
could have been broken in the district where the
campaigns were carried out.
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Patients opt for movement in Linlithgow,
Scotland 1
Campaign The overall objective of the LGMP pilot
campaign is to change patients travel behaviour
through giving them targeted, specially designed
publicity material on the links between health
and active travel, and by using doctors and
nurses time to talk through this material with
them.
Target groups Patients at the GPs practice
Within this, people who need more exercise for
physical and/or mental health reasons are
targeted. Obviously only people who are
physically capable of more walking
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Patients opt for movement in Linlithgow,
Scotland 2

• Results
• Exposure of 1200 people to the specially designed
  publicity material
• Increased awareness of links between health and
  transport amongst the target groups
• Small change in behaviour towards active travel
  by a few of those who received material.

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Patients keep moving! Demonstration in Graz,
Austria 1
Campaigns Motivation programs with club and
meeting character and activities (common
bicycle tours, walking trips combined with
public transport etc.) Dissemination of folders
with offers of possibilities for physical
activitiesin the surrounding of their home.
Target groups People who already started a
programme to test new behaviour should be
stabilised People who already have positive
attitudes towards physical exercises (persons who
are in sport clubs, dance lessons, companies
fitness programmes etc. ). They have been
confronted with the idea of transfer of
non-motorised transport solutions in every
days life.
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Patients keep moving! Demonstration in Graz,
Austria 2
Results For 68 of the participants the support
of the group was responsible for continuing the
programme / for keep on moving 61 of the
participants state that the transfer of physical
activity into every days life is already
automatically an active decision pro walking /
cycling isnt any more necessary. 84 of all
participants believe that information concerning
non-motorised modes of transport and the impacts
of regular physical activities given by medical
doctors are much more credible and effective than
the same information given from other sources /
persons / institutions.
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Surveys as awareness-tool Demonstration in
Gdansk, Poland 1
Campaigns Public transport as the backbone of
urban transport in Gdansk general awarness
campaign against fast rising car use in urban
transport Awarness of the problem Accepting
responsibility
Surveyinformation and promotional materials
There is hope in You today Leave Your cars where
they stay Change it quickly to the bus And when
people follow us Then in Gdansk and other
places We will have fumes-free spaces
Target groups Residents of Gdansk districts
(pointed by local authority) Orunia Górna and
Chelm, mostly families with children in school age
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Surveys as awareness-tool Demonstration in
Gdansk, Poland 2

• Results
• School competition for the best way to convince
  parents to use the public transport more often.
• Initial 772 interviews with inhabitants of Orunia
  Górna district and the following 502 interviews
  with inhabitants of Chelm district made by City
  Council. Interviewees received the materials
  based on the work of the school children.
• Presentation of the result to local government
  and city counsellors

• The basic awarness about traffic problem and the
  role of citizens
• 54 of respondents are aware that there are
  problems related to public transport in Gdansk
• Only 20 consider that citizens can improve this
  situation by themselves

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Preparing the Ground for the New Tram in Almada
(Level 2)

• Campaign Achieving awareness of a personal,
  viable transport option for the daily journeys
  The new Tram
• 1. Survey to evaluate
• transport chain to work
• reasons for that choice
• degree of satisfaction with current transport
  mode
• knowledge of the new tram (stops, travel times,
  etc.)
• intention to change to the new tram
• 2. Raising awareness for the benefits of the tram
  ? dedicated leaflet following the Tapestry
  Approach
• identify the problem
• create the awareness in the public
• present to solution everybody can help!
• frequent and reliable collective transport tram
• assess the willingness to change to the new tram

Target group 350 municipal employees working in
two different buildings, in the neighbourhood of
a tram stop
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Preparing the Ground for the New Tram in Almada
(Level 2)

• Some results of the survey
• Transport mode used by the employees to travel to
  work
• 69 by car
• 20 by bus
• 11 by foot
• Main reasons for the current choice comfort,
  price, available (free) parking at work
• Almost 30 of the employees would change
  transport mode immediately! ? 56 of drivers
  declared the willingness to change to the tram

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Winning pupils for public transport in Frankfurt,
Germany 1

• Campaigns
• Mobility consultancy at schools
• (familiarising oneself with the time table,
  public transport quiz)
• Application / testing of what was learned
• (excursion, test tickets)

Target groups Frankfurt pupils from grades 3 to
10 (aged 8 to 17)
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Winning pupils for public transport in Frankfurt,
Germany 2
Results Consultations were held with around 800
children. The mobility interview was conducted
in 20 classes. On the way to school 53 of the
pupils walk, 32 use public transport services.
The free weekly ticket led to an increase in the
use of public means of transport during the test
week. Some 87 of the participants referred to
public transport services on a minimum 4 days
during the week of the test phase. Prior to this,
the percentage totalled 68.
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Perception change for the use of collective
transport in Znojmo, Chech Rep. 1
Campaigns Car Pooling campaign with matching
centre Campaign to avoid entering the city
centre as solo car driver but with collective
transport or car pool Accompanying actions to
supportpotential switchers from car towards
other modes of transport
Target groups Solo Car drivers General population
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Perception change for the use of collective
transport in Znojmo, Chech Rep. 1

• Results
• 500 and 600 car drivers didnt use their cars on
  two car free days
• Save of 116.000 litres of gasoline through car
  pooling campaign
• 10 reduction of entering the city centre with
  private cars
• 1500 and 3500 participants at two supporting
  activities (bicycle campaigns)