Design Indaba

1
Design Indaba 2008
2
Key ideas take outs

• design making connections
• passion leads to creativity
• design needs to be relevant, honest , simple and
  add real value
• words divide, images unite
• timeless design  successful design
• design must be smelt, heard and felt
• turn to nature for inspiration
• creativity is about finding ways to do things
• design is about communication
• design to make people happy
• being just a designer is not good enough anymore

3
Key ideas take outs

• not black and white anymore but grey (life is
  more fluid than ever before )
• relationship are more about the mental attraction
  than the physical
• men doing alot more nurturing
• women are free to be be what ever they want to be
  
• roles of male and female in a relationship are a
  lot more interchangeable
• people want to be be alone as well as together
  (together in the workplace and alone at home)
• meals are a time for sharing .....food,
  information, feelings
• a lot more sharing and loaning of possessions
• we want to lead a healthy life as well as live
  dangerously (decadent lifestyle)

4
Key ideas take outs

• snacking is big
• die with both a healthly body and soul - more
  holistic approach to our lives
• think global, do local
• design is NOT marketing nor is marketing
  design.
• design is in everything we do, it is applicable
  to all business areas
• singular consistemcy of message
• organising our chaos clarifying and conncecting
  with the customer
• customers will instinctively / intuitively / sub
  consciously determine whether a brand (in this
  case WWF) is applicable to their lives
• real instore experiences of this thing / brand
  - expressive and offer real service advice
• see feel things from a customers perspective
• probe understand the science of consumer
  sociology / psychonomics
• community / family / return to old fashioned
  family values / back to roots / ancient ethnic
  (old cultures ie Mayans / aborigines / AFRICA)

5
Key ideas take outs

• SIMPLIFY SIMPLIFY SIMPLIFY
• design making connections for people
• sense sensibility
• self realization
• think childlike not childishly
• curious / simplicity / adventurous
• for people by people
• do what makes sense / instinctive
• if you dont make a difference, you dont matter.
  By making a difference you have a position in the
  world
• waste a design failure
• full holistic engagement with customers
• image of product / store service connected

6
Key ideas take outs

• green/ eco / environment design for
  sustainability (e.g. lamp)
• sustainability is not dull nor boring
• blow peoples minds, have fun
• innovation tradition co-exist
• culture diversity integration, relevant to
  audience
• connectivity using technology
• global net real time images, sound, history
  connection (Takemura)
• art science beauty

7
Key ideas take out

• Marije Vogelzang
• food design
• design academy Eindhoven
• tasing testing restaurant
• sharing food healing
• cupcakes words of feeling
• fun with food
• create memories

8
Key ideas take outs

• Li Edelkoort
• new spiritual layer human/childlike layer
• together community, family, teamwork
• extremes health .eye candy
• work time .free time (live to work, work to
  live), holiday NB
• fiction, intuition, fantasy, magic, unreal NB
• generation gap closing
• share borrow from one another
• small portions offered loose making the whole
• construction zone specials / meal in a bag
• impact the luxury market style has on mid range
  packaging presentation
• super rich are causing inflation as true luxuries
  become (rare not just expensive) hard to find
• tribal- ethnic back to the original world
• two halves of the brain left rigt

9
Key ideas take outs

• WW ideas Learnings
• create a Foods creative circle and incentivise
  participants with tickets to next years DESIGN
  INDABA
• next year an Indaba ticket shopping centre
  congress ticket up for grabs by floor as opposed
  to difference awards

10
final thought

• Paul Smith
• you can find inspiration in everything.
• if you cant, youre not looking properly