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SAN CARLOS APACHE TOURISM Creating A
Sense of PrideBenefitting the PeoplePreserving
Culture

• Prepared for
• Manolito Sneezy
• Tourism Planner
• San Carlos Apache Tribe

3
Introduction

• Create more benefits from existing tourism
  attractions
• Create new tourism opportunities while preserving
  Apache culture heritage
• Create Awareness

4
Economic Impact of Tourism in Arizona

• Travel expenditures by all visitors to Arizona
  topped 18.5 billion, a record year for Arizona
  Tourism
• 37.4 million visitors visited Arizona in 2008
• 5 million international visitors in 2008

5
Benefits of Tourism

• Multiplier Effect
• Employment Opportunities
• Economic Diversification
• Opportunities for business
• Preservation of the environment heritage
• A broader social outlook

6
Tribal Tourism

• Other tribal tourism
• More people visit Indian Country every year
• What is the status of the San Carlos Apache
  Tribes tourism industry?

7
Cultural Sensitivity

• Protect people, lands, and culture from
  exploitation
• Balance visitor entertainment with education
• Tell your own story, your
• own way

8
Types of Tourism

• Nature-based / ecotourism
• Heritage tourism
• Cultural tourism
• Recreation
• Adventure tourism
• Gaming

9
Tourism Development Steps

• Community assessment
• Market analysis
• Identifying tourism goals strategies
• Establish specific objectives action plans
• Monitor, Evaluate, and Adjust

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Step 1 Community Assessment

• Attraction assessment
• Types of attractions
• Inventory
• Potential attractions
• Assessing commercial services
• Assess public facilities services

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Step 2 Determining Target Market

• Local Markets Tourism Markets
• Identifying Target Markets
• Ranking Target Markets

12
Step 3 Set Tourism Goals Strategies

• Tourism Objectives
• Existing Markets- Short term opportunities for
  tourism
• Potential Markets- Long term opportunities for
  tourism

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Step 4 Establish Action Steps

• What are tourism action steps?
• Who takes action?

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Step 5 Implementing Monitoring Tourism Plan

• Monitoring and Updating
• Thoughts on Tourism Sources of Assistance
• State Organizations Special Opportunity
  Programs
• Public, Private Non-Profit Associations
• Tourism Networking
• Community Networking

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Recommendations Strategies

• Develop a long-term tourism plan
• Implement a tourism plan that is culturally
  sensitive
• Implement an eco-friendly tourism plan

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Conclusion

• San Carlos Apache Reservation will appeal to
  tourists
• Community understanding and commitment is a key
  aspect of a successful tourism plan
• Now is the time to make a plan!

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References

• Arizona Cultural Heritage Tourism Study,
  conducted for the Arizona Office of Tourism by
  Arizona State University, January 2006
• Developing Tourism in Your Community, Department
  of Recreation, Park and Tourism Sciences, Office
  of the Governor, Economic Development and Tourism
  Division.
• Survey of Visitors to Arizonas Tribal Lands,
  conducted for the Arizona Office of Tourism by
  Northern Arizona University, 2004/2005
•  
• Tribal Tourism Toolkit For the Lewis Clark
  Bicentennial and Other Tribal Opportunities,
  National Association of Tribal Historic
  Preservation Officers, December 2002, Washington,
  DC.

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•  San Carlos Apache Tourism Potentials Study
• Prepared Presented By
• Michael LeyvaTourism Consultant Former Deputy
  Director Arizona Office of Tourism
•  
• Mike Finney
• PresidentAZ Communications Group
•  
•  Funding provided by
•   Arizona Rural Policy Institute
•   W. A. Franke College of BusinessNorthern
  Arizona UniversityThomas CombrinkInterim
  Director