MATAMOROS,

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MATAMOROS, a Bilingual Community
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OBJECTIVE

• To be a competitive community at a global level
  with the use of the english language

3
CONTENT

• Need analysis
• Advantage
• Proposal
• Global English
• Benefits

4
NEED ANALYSIS

• Feedback from Management on Human Capital Needs
  for the Matamoros area
• Industry Challenges
• Constant reduction of costs
• Increased specialization
• Diversity of products
• Increased flexibility/ response times
• Global Mobilization

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NEED ANALYSIS

• Human Capital strengths
• Number of available people
• Industrial culture
• Industrial experience
• Eng and Technician level
• SMT
• Plastic Injection
• Systems (Quality, Lean, Six Sigma,
• SAPs, Oracle, CTPAT, etc)

• Human Capital opportunities
• New specializations
• Depth in engineering/scientific
• skills
• English skills at professional/
• management levels
• Hands-on mindset
• Problem solving

• Operators
• Multi-functional
• Computer skills
• Equipment maintenance skills

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NEED ANALYSIS

• English skills
• Offering is high
• Cost is high
• Practice is low
• Available only to selected
• groups
• Mindsets
• Vary by organization
• No Matamoros Maquila
• mindset

• New Specializations
• Materials Chemistry
• Accounting
• Customer Tech support
• IT programs and development
• Depth in scientific/ engineering skills
• Local institutions offer basic administration-
  oriented programs (cost effective for them
• attractive to young students)
• Lack of laboratories
• Lack is subsidized by the industry
• Upgrading of university programs is
• slow and poor

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English as a competitive advantage

• English
• Has become a necessity to improve employee
  performance
• For global communication
• Decrease subsidized communication
• For access to higher level training/information
• Most training and common web and other training
  standardized in English
• For better hiring opportunities
• If English is a given, better concentration on
  other competitive skills such as Engineering depth

• To validate skills to give confidence to
  investors/ hiring companies

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Survey to Maquilas Highlights

• Aprox. of employees participating during a year
  is 10
• All employees registered complete all courses
• Main job positions participating
• Managers
• Supervisors
• Engineers
• Technicians
• Operators
• English Institutions
• - Harmon Hall - Villa María
• - CEB - Idiomas ITESM - Mark Matthews -
  Interlingua
• English Institutions more recommended
• Villa María
• ITESM

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Current Cost

• The analysis includes only the major and strong
  language institutes in the area
• There are very big differences in
• The total number of courses, varying from 10 to
  50 total program hours, 550 to 2500 duration of
  the all program
• Total cost of the program for a complete program
  (2 years avg.) 3,600.00 to 13,000.00 USD per
  employee
• The biggest difference is in the cost per
  learning hour which is UTB the cheaper and the VW
  Institute the most expensive

• Institutions and current costs in Matamoros

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Why Global English?
ASOCIACION DE MAQUILADORAS DE MATAMOROS A. C.
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Global English
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Global English

• Web-based Blended Approach
• Business focus
• On-line translator/ pronunciation
• On-line business tools
• Effectiveness
• Assessment based system
• 3 hrs of traditional 1 hour of on-line
• Total Flexibility
• 24/7 access
• 24/7 native speaker support
• Off-line study
• Automatic administration
• Managed by maquila or group

• Adequate to our learning culture
• One-on-one
• Self-paced
• Self-learning
• Pronunciation centers
• Support for different types of communication
• Continuous upgrading
• Specializes in English
• Validated by users in Mexico
• Visteon de Mexico
• Nokia (Reynosa)
• Softtek (Monterrey)
• Embotelladoras ARCA
• Competitive cost
• At least 1/3 of traditional cost

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13
Massive Reach

• Cost of a 5 Computer Lab
• Universities
• High schools
• Grade schools
• Union training centers
• Government institutions