mailto: [e-mail]

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???????????????

• ????????????
• ???
• mailto ckfarn_at_im.mgt.ncu.edu.tw
• http//www.mgt.ncu.edu.tw/ckfarn
• 2001.3

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• 1995????????????????????eC (e-commerce)
• ????????????
• 2000?????,??eC??????,????,?????
• eC ????????, ?????eB ????????(e-business)

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2000?,?????

• At least 210 Internet companies shut their doors
  during the year 2000, taking down with them over
  1.5 billion of investment Money,
• Reuters, Jan 3, 2001
• Last year, eBay, Amazon, Priceline, Buy.com and
  others made up an industry with a market cap of
  around 60 billion to 100 billion. In the last
  six months, that's vanished,
• ZDNN.com Feb 20, 2001

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eToy Priceline Buy.com

?????? 3/7/2001????????? ?????? ??????
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Cisco 3Com

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Yahoo Amazon eBay

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Sina?? Sohu?? Giga?????

?????????? ???????? ????
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2000???????eC??

• ????????117?
• AOL??(2.6???)???????46???,??????84
• Amazon 10?,??50
• K-mart (BlueLight.com) ,??1,060
• K-mart shopper
• Married women, mid 40, at least one child
• BlueLight shopper
• Married women, late 30, at least one child
• Typical Internet shopper
• Married male, 18-34

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2000???????eC??(?)

• 12/11-12/17??,??????
• Amazon 6.4 mil ? ?????33
• ToysRus 1.8 mil ?
• eToys 1.7 mil ?
• Wal-mart 1.5 mil ?
• BarnesNoble 1.2 mil ?

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?????????????

• ?????,????????????????
• BarnsNobel vs Amazon
• Wal-Mart and K-Mart vs Amazon
• Toys-R-us vs eToy
• Brick-and-mortar ? Click-and-brick
• ????????????
• eC, new business model

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Amazon Barnes Nobel

??????? ?????? 1999?????
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eToy Toys-R-us

?????? 3/7/2001?? ??????? 2000?????
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??????(??4???)
Amazon Wal-Mart KMart

??????? ??????? 2000????? ??????? 2000?????
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??e??????????

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