Diapositiva 1

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• ANALYSIS OF THE ADVERTISEMENT
• Dolce Gabbana The One
• Protagonist
• Words
• Music
• Colours
• Setting
• Actions

Barzellato Roberta Romano Alice 5 A a.s.
2012-2013
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Advertisment 2010
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Protagonist Scarlett Johansson, a famous actress

• Hypothesis about the choice
• when you look at the advertisment you will
  probably remeber the
• actor/actress who promots the fragrance and
  you will firstly smell the one
• of your favourite actor/actress
• if you identify the fragrance with the
  actor/actress,
• when you use it you feel important

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Scarlett Johanssons words Im looking I
dont know what Im looking for Maybe
everything Maybe nothing But, Ill know when
Ill find it You know when its the one. Thats
the one! Dolce and Gabbana, The one.
There is no object, so the person who is watching
the advertisment will complete the sentence in a
personal way
Peoples continuous researching in their identity
What are you looking for may beyour everything
or your nothing, it depends on the subject
Peoples insecurity
The subject changes. Identification of women with
the actress. Universalization of the message
Use of the future the sourching isnt conclude
but itll continue in the future. It may allude
to human beings dissatisfaction
It links the previous sentences to the brand
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The Music

• It calls to mind sensuality because it reminds
  to a Tango and so to seduction.
• It is slow but it creates a kind of rapture as
  people imagine the fragrance will do.
• It is a complex melody because rich of sounds
  and different rhythms so it doesnt
• stick into the listeners mind because it is
  less important than the message.

Colours

• The main colour is gold, the same colour of the
  small bottle of the fragrance
• The dress and the shoes are white purity
• Lips and stool are red passion

Women who use the fragrance become precious
like gold and they are characterized by purity
and seduction. But it may also signify that the
fragrance is adapt to every kind of women, from
the shiest to the most seductive.
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Setting

• The room is empty except the little table with a
  mirror in the center it
• recalls rouging and so the provision to go
  among the people. In addition the
• mirror stays for the researching of identity
• In the corner there is a room divider it
  reminds to getting undress and so to
• the erothic message
• The awnings are closed they represent privacy,
  intimicy, familiarity

Actions

• The actress is speaking while she is watching
  herself in the mirror
• Legs are crossed
• She plays with her hair
• She rouges.
• She touches her lips

Seduction, sexuality, passion,