State of Michigan Web 2.0 Standards Update

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State of Michigan Web 2.0 Standards Update
CMA User Group Meeting April 15, 2009 Michelle
Stiffler eMichigan Web Development
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Current SOM social media sites

• Facebook, YouTube, Twitter, MySpace, LinkedIn,
  etc.,
• Used to post events, jobs, news, videos, podcasts
• Post non-SOM articles
• Promote a Cause (example CTF)
• Citizen input and stories

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Why do we need standards?

• Users need to know they are viewing an official
  SOM page
• Consistency, extending Michigan.gov brand
• Maintain professional appearance on the Web
• Protect image of state employees
• Reduce occurrence of offensive comments, images,
  or advertising
• Ensure only SOM content is posted to SOM pages
• Include contact information and links back to
  Michigan.gov sites

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Examples of need for standards

• Profile image attire not professional
• Link to profile image of employee in bikini
• Groups using MDOT in name, not official pages
• Member photo shows MSU student chugging beer
• Advertising in context (not Facebook ad)
• Inappropriate comments by employees
• Linking to LSJ.com (gasp!)
• Overuse of tinyurl.com

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Standard image for Facebook

• Currently in development, but not a major
  enhancement
• Profile image is 200 px wide
• Cause page image is 240 px wide
• A simple Michigan.gov branding will be applied to
  profile images
• Example of possible standard image

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Sample branded image
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Where we are now

• Working with MDIT OES to integrate Web 2.0 into
  the AUP
• Close to approving standard Michigan.gov branding
  for profile images
• Preparing social media Best Practices to be
  included in the State of Michigan Look and Feel
  Standards for e-Government Applications document

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Questions?

• Send comments or suggestions to Michelle
  Stiffler, stifflmr_at_michigan.gov