Title: Bild 1
1DANTES
ABB examples
Lennart Swanström ABB Corporate Research
2ABB
- ABB is a leader in power and automation
technologies that enable utility and industry
customers to improve performance while lowering
environmental impact - The ABB Group of companies operates in around 100
countries and employs around 102,000 people - Revenues 20 721 MUSD (2004)
- ABB in DANTES
- Four people from Corporate Research in the
project group - Five people representing the Business Areas and
Group Function Sustainability Affairs in the
steering group
3Two DANTES strategies developed by ABB
- RD
- How to integrate sustainability aspects in
product development through a Gate model - Marketing
- How to use Environmental Product Declarations
(EPD) in marketing
4Sustainability aspects in product development
- The ABB Gate model provide a framework for
management of development projects. - The aim is to ensure that projects are driven by
business objectives and executed with full
management commitment - The use of the ABB Gate model also implies that
the line organization is actively involved in the
project and that the project status is made
visible. - The ABB Gate Model is mandatory in all ABBs
business areas
5Sustainability aspects in product development
- A gate is a decision point in a project where
the achieved results are evaluated from a
business and strategic (and sustainability etc..)
point of view to determine whether to continue
the project or not. - Each Gate consists of two parts, a Gate
assessment and a Gate meeting
6Sustainability aspects in product development
- Sustainability objectives and plans was included
in the ABB Gate model during year 2000 - A supporting sustainability toolbox on ABBs
Intranet and training programs were then also
launched
7Sustainability aspects in product development
The key is early planning of actions!
The sustainability plan is a critical part of the
concept the red thread
8Sustainability aspects in product development
Objectives Resource weeks Finished (date) Responsible person
No hazardous materials (check laws restricted list) 0,25 2004-04-30 N.N.
LCA Light comparing new product with present product 1,5 2004-04-30 M.M.
Low energy consumption during usage phase 0,25 2004-09-30 N.N.
LCC tool adapted to new product 1,5 2004-10-31 N.N./P.P
Marketing material based on environmental performance 1,5 2004-12-15 N.N/S.S
Sustainability aspects in product development
Sustainability plan - example
9Sustainability aspects in product development
- Experiences
- The time consumption (calendar and resource) for
the implementation process should not be
underestimated - Establishment of a supporting toolbox and
organization is critical but resource demanding - It is of especial importance to consider long
term maintenance of the toolbox and support
organization - www.dantes.info can be helpful in this process
10Sustainability aspects in product development
- What can be found on www.dantes.info?
- Strategy/RD
- A strategy on how to implement environmental
aspects in product development through a Gate
model - Publications
- An article describing ABBs experiences
- Tools Method/Management
- A more general description of a Gate model
- Tools Method/Software tools
- LCA light LCC Light tools
11Sustainability aspects in product development
How to find the Strategy?
12Use of EPD in marketing
- EPD provide customers with objective, credible
and third party verified LCA based data of ABB
products - ABBs objective is to develop EPDs for core
products. - More than 60 environmental product declarations
have been developed for ABBs products. Thirteen
of these have been certified.
LCA Life Cycle Assessment, EPD Environmental
Product Declaration
13Use of EPD in marketing
Examples of content in an EPD
14Use of EPD in marketing
- Decide who should have the EPDs
- e.g. customers, suppliers, stakeholders
-
- Decide for which products that EPDs should be
developed - e.g. all products, core products, high-volume
products - Decide when the EPDs should be distributed
- e.g. sales, quotations, web sites, fairs
-
- Decide in what format should the EPD be
distributed - e.g. stand alone document, integrated in
brochures, electronic distribution
15Use of EPD in marketing
- Experiences
- In most cases, customers do not specifically ask
for an EPD. However, customers often require
general information on the environmental
performance of our products and therefore value
the information contained in EPDs - when they
are made aware of the fact that we do have EPDs
- Some customers perceive the information in an EPD
as being too complex - It is resource demanding to develop an EPD
- There is a need for a complement to EPDs
- easier to use and understand
- give information not common in EPDs (working
environment, safety etc.)
16Use of EPD in marketing
- What can be found on www.dantes.info?
- Strategy/Marketing
- A strategy on how to use EPD in marketing
- Publications
- An article describing ABBs EPD experiences
- Tools Method/Communication Tools
- A general description of the EPD concept
- Strategy/Environmental support
- Guidance on how to conduct an EPD
- Guidance on how to conduct an LCA
17Use of EPD in marketing
How to find the Strategy?